Remove de-dupe social
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Data Strategy in an AI-First World: Here’s Where to Start

Salesforce Marketing Cloud

de-duped, error-free, and labeled appropriately)? Also, data could be structured or unstructured , ranging from sales transactions to call recordings to social media comments. Data strategy answers critical questions such as: Are you working with quality data (i.e. Where does the data originate? Where is the data sent to?

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Email Lists: Should You Rent or Buy?

The Point

Say you’re marketing a new product, and inbound marketing alone (content syndication, search, social media) won’t cut it. If you’re looking to integrate email into your lead generation mix in 2012, you would do well to consider list purchase as an increasingly viable option. Cost is around 65-70 cents per name.

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Five tools that can help you break free from data paralysis

ClickZ

If done manually, analyzing data for the purpose of making business decisions and improvements requires many steps that may include exporting and combining data from different sources, de-duping data so that it can be appropriately charted and analyzed, and entering certain data points by hand.

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7 not-quite-predictions for marketing technology in 2016

chiefmartech

Native and social advertising will grow too. #4. These marketing stacks are increasingly “rationalized” — i.e., they are implemented with a clear division of responsibility, de-duped use cases, a workable data interchange strategy, and an overall economy of architecture (as few products needed to achieve success, but no fewer).

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How to Choose the Right Sales Intelligence Tool for Your Business

SalesIntel

Sales Intelligence accomplishes this by utilizing information that has already been published on the internet — on websites, social media, and so on. Data cleansing: Data cleansing includes discovering inaccuracies in data, rectifying them, normalizing data, de-duping it, and keeping the data up to date.

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Strategy-changing B2B and Professional Services Insights from 14 Visible Experts – Part 2

Hinge Marketing

Scott Brinker, VP, Platform Ecosystem at HubSpot & Program Chair of MarTec: “When it comes to marketing technology we have gone from ‘suite versus best-of-breed’ to open platform ecosystems with certified apps/tools that are designed to plug into the platform for actions such as influencer marketing, database record de-duping, and so much more.

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How to Sell a Product Without Sounding Salesy

ConvertKit

Did you sign up for something and later realize it had been through an undisclosed affiliate link, so you felt duped? If you’ve just watched a really good training in a membership site, do a quick social media post about it and include your affiliate link. Remember: always disclose that you’re an affiliate.

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