Remove de-dupe vendor
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Your Cheat Sheet for B2B Revenue Waterfall Transformation

LeanData

Forrester bills its B2B Summit North America as “the premier event for B2B marketing, sales and product leaders to empower their strategies, fuel the revenue engine and drive the business forward.” Had Liz and her team gotten lucky this time around, with this lead and this account? Learning from Siemens’ B2B Revenue Waterfall Transformation

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7 not-quite-predictions for marketing technology in 2016

chiefmartech

The lines between software vendors and service providers blurred a little — Merkle, Experian, Alliance Data come to mind — but not as much as I would have expected. (C+). 2016 is the year we hit “peak martech” in the marketing technology vendor landscape. ” (A). Martech is going mainstream.

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Email Lists: Should You Rent or Buy?

The Point

Say you’re marketing a new product, and inbound marketing alone (content syndication, search, social media) won’t cut it. You decide that you want to email those prospects with an offer to download a white paper about the business problem your product solves. Let’s consider your options: List Rental.

De-duping 100
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How to Choose the Right Sales Intelligence Tool for Your Business

SalesIntel

Data cleansing: Data cleansing includes discovering inaccuracies in data, rectifying them, normalizing data, de-duping it, and keeping the data up to date. This alone has the potential to sway the purchasing decision in favor of the vendor. Access to data on a Sales Intelligence platform makes a salesperson more productive.

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What Do You Need for Successful Nurturing?

ANNUITAS

that has nothing to do with your business, your interests or where you are with regard to potentially buying a product or service. The only thing these kinds of communications do is tell me that the vendor has no clue who I am. This is done by creating an ideal buyer profile for your company’s product(s) or service(s).

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The Real Story on MarTech: A holistic personalization technology strategy

Martech

Data and Profile Management : Once you collect and ingest data from different sources, the next step takes it through basic management tasks such as cleansing, de-duping, normalizing and so forth. That means acting on your data to address experience personalization, product recommendations, or related use cases. Source: RSG.

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Sales Intelligence: What to Expect When You’re Prospecting

Zoominfo

When you are trying to make a sale or influence someone to consider your product or service, who do you want to reach? Look for tools that automatically sync, append, enrich, and de-dupe your data as new information becomes available and your database grows. It’s a vicious cycle that never moves beyond cleaning up bad data.