Remove de-dupe
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Data Strategy in an AI-First World: Here’s Where to Start

Salesforce Marketing Cloud

No data strategy is complete without AI because this technology is at the heart of creating personalized, secure brand experiences people trust. And with nine out of 10 people choosing to do repeat business based on positive experiences with a company, you want those experiences to be personal, memorable, and secure. Take the survey

De-duping 115
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Strategy-changing B2B and Professional Services Insights from 14 Visible Experts – Part 2

Hinge Marketing

Scott Brinker, VP, Platform Ecosystem at HubSpot & Program Chair of MarTec: “When it comes to marketing technology we have gone from ‘suite versus best-of-breed’ to open platform ecosystems with certified apps/tools that are designed to plug into the platform for actions such as influencer marketing, database record de-duping, and so much more.

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7 not-quite-predictions for marketing technology in 2016

chiefmartech

The lines between software vendors and service providers blurred a little — Merkle, Experian, Alliance Data come to mind — but not as much as I would have expected. (C+). ” Given issues with #4, arguably there will be more opportunity for revenue in enterprise marketing tech services than pure software subscriptions. ” (A).

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How to ABM Like a Boss (Part 2): Establish an ABM Team

Engagio

The blog series covers how to create a budget, build an ABM team, get your data ready, select your target accounts, personalize your content, and measure and realign. I will only hire someone to work directly for me if I would work for that person.” – Mark Zuckerberg, Facebook. Check out Part 1: Build a Budget and own your ABM!

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Five tools that can help you break free from data paralysis

ClickZ

Insycle writes on its website: “Low quality data harms marketing personalization and automation, hinders sales teams who need reliable context for conversations with prospects, and impacts the customer experience throughout their lifecycle.”. Sample Insycle dashboard—source: Insycle. LeanData Lead Flow Dashboard—source: LeanData.

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How to Leverage Your Current Marketing Team to Get Started with ABM Now

Engagio

Ongoing management of data (de-duping, enriching, etc.). If your team includes a Revenue Marketing role, that person most likely handles these activities. Are they aware of your products or services, or are you trying to sell them additional products? Mapping parent-child relationships in CRM. Revenue marketing (e.g.,

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Key Takeaways from IDC’s 2012 CMO Advisory Service Best Practice Series: Realizing the Vision of the 21st Century Lead Management

Adobe Experience Cloud Blog

by Dayna Rothman IDC recently released their 2012 CMO Advisory Service Best Practices Series: Realizing the Vision of the 21st Century Lead Management. Service oriented: patient, great communicator, executive facing, customer focused. Service Level Agreements are a best practice here. We would love to hear about it!