Remove de-dupe
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Data Strategy in an AI-First World: Here’s Where to Start

Salesforce Marketing Cloud

de-duped, error-free, and labeled appropriately)? Also, data could be structured or unstructured , ranging from sales transactions to call recordings to social media comments. Data strategy answers critical questions such as: Are you working with quality data (i.e. Where does the data originate? Where is the data sent to?

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Email Lists: Should You Rent or Buy?

The Point

Say you’re marketing a new product, and inbound marketing alone (content syndication, search, social media) won’t cut it. If you’re looking to integrate email into your lead generation mix in 2012, you would do well to consider list purchase as an increasingly viable option. Cost is around 65-70 cents per name.

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How to Choose the Right Sales Intelligence Tool for Your Business

SalesIntel

Sales Intelligence accomplishes this by utilizing information that has already been published on the internet — on websites, social media, and so on. Data cleansing: Data cleansing includes discovering inaccuracies in data, rectifying them, normalizing data, de-duping it, and keeping the data up to date.

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Five tools that can help you break free from data paralysis

ClickZ

The same survey found that only 33% of brands believe their current measurement perform accurate attribution of all media and data. A 2018 survey of nearly 400 marketers by Fospha Marketing found that a third of respondents believed their company analyzed less than 20% of all consumer data available to them.

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Strategy-changing B2B and Professional Services Insights from 14 Visible Experts – Part 2

Hinge Marketing

Scott Brinker, VP, Platform Ecosystem at HubSpot & Program Chair of MarTec: “When it comes to marketing technology we have gone from ‘suite versus best-of-breed’ to open platform ecosystems with certified apps/tools that are designed to plug into the platform for actions such as influencer marketing, database record de-duping, and so much more.

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How to Sell a Product Without Sounding Salesy

ConvertKit

Did you sign up for something and later realize it had been through an undisclosed affiliate link, so you felt duped? If you’ve just watched a really good training in a membership site, do a quick social media post about it and include your affiliate link. Remember: always disclose that you’re an affiliate.

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What Do You Need for Successful Nurturing?

ANNUITAS

Be sure to include an array of media including email, direct mail, live events, telephone etc. Make sure you define a process for how data is compiled , segmented, and de-duped. The best nurturing and content delivery is done in an integrated fashion. Ensure the Integrity of Your Data. Define Your Lead Qualification Process.