de-dupe strategy Marketing Related Topics 
Salesforce Marketing Cloud
SEPTEMBER 7, 2023
Your company is talking about AI at every turn, but are you building it into your data strategy? No data strategy is complete without AI because this technology is at the heart of creating personalized, secure brand experiences people trust. Data strategy answers critical questions such as: Are you working with quality data (i.e.
LeanData
MAY 6, 2022
Forrester bills its B2B Summit North America as “the premier event for B2B marketing, sales and product leaders to empower their strategies, fuel the revenue engine and drive the business forward.” What is the B2B Revenue Waterfall? In describing the impetus for the change, Liz remarked that it was a “Goldilocks moment” of clarity.
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chiefmartech
DECEMBER 21, 2015
I took my shot at the prediction hall-of-fame last year , predicting that Microsoft would spend more than $1 billion on acqusition(s) in the marketing technology space in 2015. Microsoft made plenty of interesting acqusitions in 2015 , but not a major marketing platform for north of $1 billion. I thought it was a reasonably solid bet.
Engagio
OCTOBER 25, 2017
Many B2B marketing organizations are investigating Account Based Marketing (ABM). Overwhelmed by thoughts of changing their programs and hiring new staff, many marketing leaders put aside their plans. In fact, integrating an ABM strategy into your current way of working doesn’t require a wholesale change.
Engagio
SEPTEMBER 9, 2020
If you’re just digging your feet into ABM and looking for pointers on how to build a successful account-based strategy, then How to ABM Like a Boss is the definitive blog series for you. Developing the Marketing strategy for strategic accounts. Managing Marketing operations, reporting, and expectations. This is it.
SalesIntel
AUGUST 13, 2021
Sales Intelligence typically refers to a set of technologies that assist sales and marketing in locating, collecting, analyzing, and evaluating data on potential consumers. It provides an extra boost of everything you need to successfully win over your market, target audience, and desired customer – particularly in B2B.
Hinge Marketing
OCTOBER 10, 2019
These folks have “cracked the code” around digital marketing, leadership, growth, technology and so many other topics and are willing to share their insights and tips with an ever-growing audience. Most of us do marketing wrong. We think that marketing involves selling our products and services. Give everything away.
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