chiefmartech

DECEMBER 21, 2015

There weren’t many new big company entrants into the marketing tech space in general, although Facebook, LinkedIn, Twitter, and Google all continued to build deeper direct relationships with marketers. (C-). Native and social advertising will grow too. #4.

Enterprise Management 160

Enterprise Management Work Management Marketing Management Marketing Budget 160

markempa

MARCH 30, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. You will most certainly need their expertise in massaging and de-duping the data. What data is included?

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

Heinz Marketing

AUGUST 5, 2021

Integrations: LinkedIn, Marketo, Drift, SalesLoft, HubSpot, Outreach, PathFactory, Salesforce, and more. Integrate data silos while de-duping and normalizing records so your sales and marketing teams have a single source of rich, accurate account data. See how accounts are engaging over time with Heatmaps and the Deal Story.

Account Based Marketing 117

Account Based Marketing ABM Marketing Automation Services De-duping 117

Zoominfo

APRIL 23, 2020

You may think that a motivated sales team can easily conduct manual data mining by searching job titles and company info via Google or LinkedIn. We’re talking high bounce rates , irrelevant messaging, and time wasted calling wrong numbers or contacts who no longer work with the company. Sloppy Databases Are a Waste of Time.

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

DiscoverOrg

MAY 7, 2019

You may think that a motivated sales team can easily conduct manual data mining by searching job titles and company info via Google or LinkedIn. We’re talking high bounce rates, irrelevant messaging, and time wasted calling wrong numbers or contacts who no longer work with the company. Read it: Dirty Data, Done Dirt Cheap.

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

Engagio

OCTOBER 20, 2020

Reps can manually find contacts by looking through social networks (LinkedIn and Twitter at the very least), a company’s website, meetups or conferences, and blogs, forums, or discussion boards to name a few. Some of the hardest working reps get creative and learn to exploit tools and hacks to begin to automate some of this manual work.

Account Based Marketing 114

Account Based Marketing ABM Ideal Customer Profiles Work Management 114

DemandBase

OCTOBER 20, 2020

Reps can manually find contacts by looking through social networks (LinkedIn and Twitter at the very least), a company’s website, meetups or conferences, and blogs, forums or discussions boards to name a few. Some of the hardest working reps get creative and learn to exploit tools and hacks to begin to automate some of this manual work.

Account Based Marketing 52

Account Based Marketing ABM Ideal Customer Profiles Work Management 52