Remove de-dupe interactive
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Data Strategy in an AI-First World: Here’s Where to Start

Salesforce Marketing Cloud

de-duped, error-free, and labeled appropriately)? Having answers to these questions help you complete the puzzle by understanding how and when your customer is interacting with your brand. Data strategy answers critical questions such as: Are you working with quality data (i.e. Where does the data originate?

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7 not-quite-predictions for marketing technology in 2016

chiefmartech

Internet of Things (IoT) and interactive contnet were still just sparks. (B-). My bonus not-quite-prediction — and take this with a grain of salt, because I’m biased on this one — is that interactive content will be a hot category in 2016 too. Overall, I’d give my not-quite-predictions from last year a B+ or maybe an A-.

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Five tools that can help you break free from data paralysis

ClickZ

If done manually, analyzing data for the purpose of making business decisions and improvements requires many steps that may include exporting and combining data from different sources, de-duping data so that it can be appropriately charted and analyzed, and entering certain data points by hand.

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How to Leverage Your Current Marketing Team to Get Started with ABM Now

Engagio

Ongoing management of data (de-duping, enriching, etc.). Solution marketing experience (to focus on insight), and/or field marketing experience (to focus on interaction and orchestration). Building out accounts for key titles (purchasing and enriching data, and ensuring data accuracy). Mapping parent-child relationships in CRM.

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How to ABM Like a Boss (Part 2): Establish an ABM Team

Engagio

As an ABM leader, this person will be interacting with other departments frequently. Understanding who does what and how everyone interacts is essential to leading a team to success. Ongoing management of data (de-duping, enriching, etc.). Mapping parent-child relationships in CRM. Labeling accounts by tagging in CRM.

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How to Sell a Product Without Sounding Salesy

ConvertKit

Did you sign up for something and later realize it had been through an undisclosed affiliate link, so you felt duped? Keep it light-hearted, free-flowing, and provide extra value by incorporating a Q&A session relating to the product so your audience can interact directly with an expert.

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How To Focus Your SEO Strategy: A Quick Guide for Businesses New to Online Optimization

Moz

After all this, you combine your keywords, de-dupe and filter them out accordingly, to keep relevant keywords that you want to target in a list. It can be used to discover what keywords your website is currently ranking for, and what keywords are performing better/worse over a period of time. (If Cost: It’s free!

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