Email Lists: Should You Rent or Buy?
DECEMBER 16, 2011
Say you’re marketing a new product, and inbound marketing alone (content syndication, search, social media) won’t cut it. You decide that you want to email those prospects with an offer to download a white paper about the business problem your product solves. That was then. Today, the decision of whether to rent or buy an email list isn’t quite so clear-cut.