Remove de-dupe help
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Data Strategy in an AI-First World: Here’s Where to Start

Salesforce Marketing Cloud

de-duped, error-free, and labeled appropriately)? Having answers to these questions help you complete the puzzle by understanding how and when your customer is interacting with your brand. Identify the specific use cases you are trying to solve and see how AI can help meet those requirements. Where is the data sent to?

De-duping 115
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Should Cleaning Up Database Duplicates Really Be Your Focus?

LeanData

percent of the respondents answered: de-dupe incoming leads and existing database. But there’s another — and perhaps more provocative way — of looking at that result: people who say they want de-dupe functionality are missing the point. De-dupe is not the solution. Should they care? Should they fix it?

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Should Cleaning Up Database Duplicates Really Be Your Focus?

LeanData

percent of the respondents answered: de-dupe incoming leads and existing database. But there’s another — and perhaps more provocative way — of looking at that result: people who say they want de-dupe functionality are missing the point. De-dupe is not the solution. Should they care? Should they fix it?

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Should Cleaning Up Database Duplicates Really Be Your Focus?

LeanData

percent of the respondents answered: de-dupe incoming leads and existing database. But there’s another — and perhaps more provocative way — of looking at that result: people who say they want de-dupe functionality are missing the point. De-dupe is not the solution. Should they care? Should they fix it?

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Five tools that can help you break free from data paralysis

ClickZ

30-second summary: Data paralysis is a natural consequence of the marketing technology businesses use daily, but there are tools that can help manage the proliferation of data so that it can be used efficiently and effectively. The tools listed here are examples of the technology that exists to help manage and leverage data.

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How to Leverage Your Current Marketing Team to Get Started with ABM Now

Engagio

To start, answer these questions: Who helps determine your optimal business segments and your Ideal Customer Profile (ICP)? Ongoing management of data (de-duping, enriching, etc.). Understanding this helps define your objective, which in turn informs the types of programs to run. Mapping parent-child relationships in CRM.

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7 not-quite-predictions for marketing technology in 2016

chiefmartech

It will be a great year for marketing technologists who can help. Account-based marketing (ABM) and sales will be one of the hottest categories of 2016 — and help usher in greater sales/marketing alignment. There will still be lots of greenfield opportunities for the lesser brands, but the distance between them will grow.