Remove de-dupe
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Data Strategy in an AI-First World: Here’s Where to Start

Salesforce Marketing Cloud

de-duped, error-free, and labeled appropriately)? This context is also key to preventing AI hallucinations , wherein AI generates information that sounds confident and correct, but is actually leading people astray with false information. Data strategy answers critical questions such as: Are you working with quality data (i.e.

De-duping 115
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Should Cleaning Up Database Duplicates Really Be Your Focus?

LeanData

percent of the respondents answered: de-dupe incoming leads and existing database. But there’s another — and perhaps more provocative way — of looking at that result: people who say they want de-dupe functionality are missing the point. De-dupe is not the solution. Should they care? Should they fix it?

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Should Cleaning Up Database Duplicates Really Be Your Focus?

LeanData

percent of the respondents answered: de-dupe incoming leads and existing database. But there’s another — and perhaps more provocative way — of looking at that result: people who say they want de-dupe functionality are missing the point. De-dupe is not the solution. Should they care? Should they fix it?

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Should Cleaning Up Database Duplicates Really Be Your Focus?

LeanData

percent of the respondents answered: de-dupe incoming leads and existing database. But there’s another — and perhaps more provocative way — of looking at that result: people who say they want de-dupe functionality are missing the point. De-dupe is not the solution. Should they care? Should they fix it?

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Email Lists: Should You Rent or Buy?

The Point

If you’re looking to integrate email into your lead generation mix in 2012, you would do well to consider list purchase as an increasingly viable option. That was then. Today, the decision of whether to rent or buy an email list isn’t quite so clear-cut. Bulk Rental/Co-Branded. Bulk rental and co-branded emails are variations on list rental.

De-duping 100
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7 not-quite-predictions for marketing technology in 2016

chiefmartech

These marketing stacks are increasingly “rationalized” — i.e., they are implemented with a clear division of responsibility, de-duped use cases, a workable data interchange strategy, and an overall economy of architecture (as few products needed to achieve success, but no fewer).

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How to Leverage Your Current Marketing Team to Get Started with ABM Now

Engagio

Don’t think about ABM as a complete transformation of how you generate revenues. Ongoing management of data (de-duping, enriching, etc.). It’s a matter of identifying the required roles, properly structuring your team, and aligning with sales. Map Your Resources . Mapping parent-child relationships in CRM.