Key Takeaways from IDC’s 2012 CMO Advisory Service Best Practice Series: Realizing the Vision of the 21st Century Lead Management
Adobe Experience Cloud Blog
SEPTEMBER 28, 2012
Data services such as filtering and de-duping are essential to ensure that contacts are managed and that your data is clean. Gather all sufficient information to determine how well the lead fits into the target persona. Assess (qualify): question, filter, and prioritize. This makes marketing and sales more relevant.
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