Remove de-dupe funnel
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Key Takeaways from IDC’s 2012 CMO Advisory Service Best Practice Series: Realizing the Vision of the 21st Century Lead Management

Adobe Experience Cloud Blog

Data services such as filtering and de-duping are essential to ensure that contacts are managed and that your data is clean. Gather all sufficient information to determine how well the lead fits into the target persona. Assess (qualify): question, filter, and prioritize. This makes marketing and sales more relevant.