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7 not-quite-predictions for marketing technology in 2016


These marketing stacks are increasingly “rationalized” — i.e., they are implemented with a clear division of responsibility, de-duped use cases, a workable data interchange strategy, and an overall economy of architecture (as few products needed to achieve success, but no fewer). Most people suck at accurately predicting the future. I’m one of them. ” (A).

Best Practices for Revenue Ops: Data & Analytics


De-duping and cleaning out bad data (incorrect contact information) isn’t a one-off activity; it needs to be built into the process. As data plays an ever-increasing role in today’s B2B organizations, both marketing and sales operations professionals are in position to solidify their place as critical revenue drivers. What does Data & Analytics mean through the lens of B2B ops?

Why You Need A Single Source Of Truth For Marketing Data


Marketing automation, also counts form submissions as leads, but is able to layer on existing lead data to de-dupe leads. Data overload is a real problem. Origami Logic’s 2016 Marketing Signals Report found that the number one measurement struggle for marketers was having multiple systems that capture and measure the signals. What's the definition of a lead? Who do you trust?

Explosive Growth in Marketing Tech: 7 Categories to Implement Now

Modern B2B Marketing

While cleaning up your data and de-duping your database can be a tedious task if you do it manually, there are many products, like Ringlead , that can help analyze, clean, and protect to your data to ensure you are sending out the most optimized campaigns. Author: Dayna Rothman There is a ton of marketing technology out there! Take a look: Looks like a lot, right? And it certainly is.

Facebook's Emerging Ad Strategy

Manhattan Marketing Maven

  First, figure out how to better engage advertisers by cross-tabbing and de-duping their CRM databases with Facebook fan bases so they can plan ads and campaigns more effectively. If you pay attention, you can begin to see Facebook’s ad sales strategy coming together.    The announcement that Facebook is buying Atlas from Microsoft comes on the heels of Facebook’s announcement of big data alliances. The pieces of Facebook’s future advertising juggernaut are emerging.  The game plan directly addresses the biggest objections in adland. 

What’s Marketing Operations? Just the Fastest-Growing Role in Business

Marketing Action

After going through those two, you can begin to start chipping away at all of the peripheral systems such as your de-duping tools, data import tools, data validation tools, CRM workflows, lead scoring, lead grading, forms, email opt-out process, analytical standardization, and anything else you can think of that connects into these systems. The scope of marketing operations.

Love It, Need It, Gotta Have It: The 15 Coolest Mobile Apps of 2014


One of the great things about this app is that it will alert you if you have duplicate contacts on your phone and help you de-dupe to ensure you have the most up-to-date information. Want to track your packages with the swipe of your finger? Now you can. Need to split a complicated dinner bill? It''s no longer the end-of-meal buzz kill. It''s been an exciting year for mobile apps.

Best Practices for Marketing Automation from 11 Experts

Modern B2B Marketing

And before you repeat the cycle, clean your database so that only opted-in, de-duped, and non-spam trap emails are used.”. by Dayna Rothman Today’s guest post is from Sam Boush, President of Lead Lizard. He is an expert in marketing automation and lead management best practices. Everyone loves a good “Best Practices” list! What’s the alternative? What is their typical sales cycle?

Lead to Close: Best-in-Class Sales Acceleration Techniques that Win

CMO Essentials

“I can’t hit my number if I have to work inside this antiquated, bloated CRM!” Too often, the technology platforms supporting modern sales professionals serve as a handy lightning-rod for under-performance, but in reality, the breakdown occurs not in which CRM is deployed, but how it is structured, integrated, and supported with optimized sales processes and workflows. CMO Insights Trending

#GEEKVERGENCE 101: Converge Your ‘Peeps Strategy’ with a Data Strategy that Delivers Accuracy

Sales Intelligence View

Over 70% of best in class respondents cite marketing database management (cleansing, de-duping, etc.) It’s pretty cool that we’re on the same page as our clients when it comes to intentions while attending B2B events. Tradeshows and conferences rank in the top two lead generation sources for B2B companies (source: InsideSales ). What a coincidence! What is your expo floor strategy?

4 Steps to Rock Solid Marketing Lists


Therefore, an essential task is de-duping the data. Preparation Precedes Performance. The saying “today’s preparation determines tomorrow’s achievement” certainly applies to the creation and maintenance of marketing lists. It’s like putting your revenues through the paper shredder. The 4 Steps to Success. Match and Merge. You don’t want three lists, one from each source. Append Data.

B2B Lead Generation Blog: On building targeted lists for B2B Lead Generation Programs

B2B Lead Generation Blog

You will most certainly need their expertise in massaging and de-duping the data. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

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Key Takeaways from IDC’s 2012 CMO Advisory Service Best Practice Series: Realizing the Vision of the 21st Century Lead Management

Modern B2B Marketing

Data services such as filtering and de-duping are essential to ensure that contacts are managed and that your data is clean. by Dayna Rothman IDC recently released their 2012 CMO Advisory Service Best Practices Series: Realizing the Vision of the 21st Century Lead Management. As marketing becomes more complex and more technical, the talent pool narrows. Real-time reports.

Racing with Account Blinders On – We Can Do Better


Understanding duplicate leads: De-duping and merging leads is a necessary top-of-funnel activity and most tools are very good at catching duplicates when the email address is an exact match. B2B marketing used to be easy. Well, at least easier. Attend the key events, chat with the key analysts, run the print ads, mail the postcard, and hold a killer annual user conference. This meant you could build the brand via advertisement in industry publications and use demand gen programs to bring in targeted leads. Even with the latest technology approaches, there are still major gaps.

Are You Giving Your Inside Sales Reps A Good Quality List?

Sales Prospecting Perspectives

We can use all the marketing platforms and fancy data fusion tools available to us out there to clean and de-dupe your leads, but ultimately you must face the facts that there still needs to be a degree of manual labor that should be required in order to get a truly clean list. I can say without hesitation that I enjoy what I do. Running an inside sales team my days can vary from training with my employees, collaborating with my clients, motivating the team…the list goes on. I remember the first outside sales rep I was responsible for supporting back in the day.

What Do You Need for Successful Nurturing?


Make sure you define a process for how data is compiled , segmented, and de-duped. Lead nurturing is a hot topic right now. It seems that most of my recent conversations with prospects, customers and others in the B2B marketing industry are centered on lead nurturing. The discussions usually revolve around issues such as how to nurture, the value of nurturing and what kind of content should be used in lead nurturing campaigns. My personal experience is that marketers definitely want to (and in some cases, are planning to) deploy lead nurturing of some kind.

Marketing Attribution: 3 Approaches to Proving Content ROI

Content Standard

There are many tools to help de-dupe your database (i.e. Your boss, the CMO, comes to you panicked because marketing fell short of its goal of driving 25 percent of new business for the quarter. After all, he is nervous; the average tenure for a CMO is 45 months—up from 23 months back in 2006.) He is looking for other ways to show marketing attribution and contribution last quarter.


Causing offence: The pain and anguish of customer loyalty

Earnest about B2B

The love affair with bought in data – and challenges associated with file matching and de-duping certainly haven’t helped. Last week I received an apparently inoffensive letter generously offering me two month’s free broadband. Let’s just say, it was the straw that broke the camel’s back. In fact, I’d also consider myself pretty loyal. Yes, all of it. Could I have hers – not a chance.

Why Data Warehouse for B2B Marketing?

B2B Marketing Confidential

A marketing data warehouse can integrate operational systems views into one unified, de-duped view of each customer. skip to main | skip to sidebar B2B Marketing Confidential B2B Marketing Confidential is published by a ten-year veteran of B2B Marketing who has worked with over 20 Fortune 500 companies. Tuesday, November 14, 2006 Why Data Warehouse for B2B Marketing? link).


Buzz Marketing for Technology

For the additional services, we do the de-duping for you so if youve got your flickr ID on both FriendFeed and MyBlogLog, not to worry, well filter out the duplicates from FriendFeed and keep it fresh. The MyBlogLog Blog. The source for all things MyBlogLog. Find Missing Links in your Social Networks with MyBlogLog Connector. rocking out. Then it was time to mingle. You know Jane too?