Convince & Convert

AUGUST 2, 2012

This is Episode 27 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Jay Baer plus Eric Boggs ‘s Social Media Stat of the Week ( This week : 76% of CMOs think that social has a measurable impact on sales and social data impacts decisions for 89% of CMOs.).

Paid Search Agency 115

Paid Search Agency Advertising Agencies Work Management Enterprise Management 115

Webbiquity

AUGUST 19, 2016

Although it is a best practice for SEOs, creating fresh content on a regular basis can also positively impact on your customer base as your social media schedule can be filled with this new content. Sam Allcock is an SEO and content marketing professional and founder of Custard Online Marketing. Twitter: @ CustardMedia.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

The Point

SEPTEMBER 6, 2011

Leveraging social media to help maintain mindshare, keep prospects informed. One of the other opportunities identified in the discovery process related to ongoing communication with the database of existing leads. Critically, the agency recommended archiving all newsletter content in a blog format, hosted in WordPress.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

Convince & Convert

SEPTEMBER 11, 2011

Other than signing book deals, the favorite sport of the social media punditry these days seems to be bashing Klout. The most recent example was from B2B social media thinker Paul Gillin who wrote a post unveiling the flaws in Klout’s ranking scheme. But most social media types aren’t Paul Gillin. they shout.

Social Media 159

Social Media Database Marketing Television marketing CRM 159

SmartBug Media

FEBRUARY 11, 2021

Step Five: Connect your social accounts. Connecting your social accounts will not only allow you to create and publish social posts from the platform, but it also helps you track audience engagement. YouTube (Marketing Hub Enterprise only). YouTube (Marketing Hub Enterprise only). Technical Configuration.

Hubspot 105

Hubspot Planning CMS Development Marketing Automation Services 105

Biznology

NOVEMBER 8, 2012

Earned: Press releases, blogs, organic search, social outreach, Facebook, Twitter. In 2012, IBM made a concerted effort to use a unified keyword database. Market research used the words to tap into existing conversations and develop talking points for messaging. And the words enriched all related social outreach.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Online Marketing Institute

JULY 31, 2012

Top Social Media Measurement and Tracking Tools. Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue. Here, digital audience marketers chime in on the ones they’re using now, and why.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Customer Experience Matrix

JANUARY 31, 2010

System scope also extends to inbound marketing. Marketing Studio offers a blog engine tailored to corporate needs: managers can review and approve posts; the system can automatically notify Twitter , LinkedIn and Facebook of new post; and each blog topic is assigned a different URL, which helps with search engine rank.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

The Point

JUNE 27, 2012

For today’s B2B marketer, content is the fuel that feeds the demand generation engine. But when lead generation, lead nurturing , customer marketing and social media programs all require a constant feeding of new, compelling content, what do you do when the pace of new programs outstrips your ability to generate that content?

Campaigns 100

Campaigns Peer-to-peer Lead Nurturing Paper 100

Oktopost

JULY 20, 2023

The introduction of CRM happened way back in the 1980s, when databases were just starting to make the rounds in the corporate world. While, once, it was capable of ‘covering all your bases’ when it came to monitoring points of contact with customers, these days so much of what we do when nurturing leads takes place on social media.

Social Media 62

Social Media CRM Media Work Management 62

Hinge Marketing

MARCH 1, 2016

The following are just a sampling of the marketing technologies that we use every day: Customer relationship management (CRM) systems that manage and analyze interactions with clients and prospects throughout their engagement with a firm. Database marketing systems that personalize communications with prospects and clients.

Marketing Management 48

Marketing Management Service Budget Programs Thought Leadership 48

MarketJoy

JUNE 25, 2018

This information came when social media, content marketing, search engine optimization, and other inbound strategies had already proved their mettle with regards to “cost-efficiency.” In the modern era, firms have intensely propelled content development, blogging, & social media initiatives to sell their products & services.

Paid Content 56

Paid Content Work Management Marketing Management Top of Funnel 56

Industrial Marketing Today

AUGUST 26, 2011

Credibility is built over many years of performance in the field and not by the frequency of blog posts, number of Twitter followers or Facebook likes. Yes, a company blog does enhance their reputation and social media does increase their reach. Those marketing tactics need to be updated to make them effective in today’s context.

Inbound Marketing 60

Inbound Marketing Paid Search Agency Companies Ad Frequency 60

PureB2B

AUGUST 3, 2016

In today’s digital landscape, businesses have come to rely on automation to perform a large bulk of their marketing tasks. From social listening to data analysis, technology has been a huge enabler. Database Marketing ) to other resources on your site. Make it Easy to Share Your Content on Social Media.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

PureB2B

AUGUST 3, 2016

In today’s digital landscape, businesses have come to rely on automation to perform a large bulk of their marketing tasks. From social listening to data analysis, technology has been a huge enabler. Database Marketing ) to other resources on your site. Make it Easy to Share Your Content on Social Media.

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

Buzz Marketing for Technology

JUNE 27, 2008

Social Search at LinkedIn Beats Google. It only works for a defined use case, but, in a search market that is 85% going on 90% Google-dominated, this can still be significant. Business social network LinkedIn. So it is not a surprise to me that LinkedIn is seeing easily the highest growth rate among social networking sites.

Linkedin 100

Linkedin Google Enterprise Management Work Management 100

Online Marketing Institute

JULY 31, 2009

For those needing more capabilities to help with sales enablement or account-based communication, I would add: 8) Sales/marketing portal or workspace — includes account spaces/threaded discussions, sales call/activity prep, libraries for marketing content, task lists. Social networking stuff fits here too. Alive and Kicking!

Enterprise Management 40

Enterprise Management Work Management Marketing Management DemandBase 40

Webbiquity

MAY 29, 2012

He tells you that he knows a bit about you because he’s seen you mentioned on Twitter and read your blog a few times. You’re flattered—this social media stuff works! Here’s an analogy: you attend a local business networking event, and meet John Doe. And you have a fan. Most definitely.

Marketing Automation Services 100

Marketing Automation Services Cross-Selling Vendors Copyright 100

Conductor

OCTOBER 11, 2019

As part of that we did some database marketing and even telemarketing, and that got my marketing juices flowing. I also keep up with those things on Twitter. I don’t use Twitter for much else beyond industry-related stuff, motorcycles, and Ohio State football. Dan Brackett: I think the case is twofold.

Paid Search Agency 40

Paid Search Agency Planning Work Management Enterprise Management 40

Content Standard

JANUARY 9, 2015

Sending personalized emails to niche segments will activate leads and cause more of them to convert, compared to mass emails to your entire database. Marketing automation enables you to optimize your email strategy and send the right content to the right audience at the right time. Social Content.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Marketing & Strategy 40

Adobe Experience Cloud Blog

SEPTEMBER 26, 2013

A prospect’s browsing and search activity relates directly to his intent; his social sharing activity can indicate future purchase possibilities; and emails opened, links clicked, and content consumed indicate good old interest. Did a consumer mention your company on Twitter? Social: shared content, referral, poll answer, etc.

Lead Ranking 48

Lead Ranking Forrester Click Rate Trigger Marketing 48

Online Marketing Institute

JULY 31, 2009

Yahoos New HomePage Integrates Applications --and Dabbles with Social Yahoo! Has The Right Mobile Priorities Social Marketing: Earned Media to the Max Online Video Contests Can Help Marketers Listen To And Energize Their Customers Interactive Marketing Nears $55 Billion; Advertising Overall Declines New Limits for Text Messaging?

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Biznology

JUNE 27, 2016

Most brands and companies today have some sort of social media presence. Even in industrial and technical sectors, Twitter and Facebook have proved themselves to be lively venues for engagement, sharing and conversation. To me, this sounds like the next big thing in the rapid progression of social media marketing.

Social Media 137

Social Media Media PR Demographics 137