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Database Clean-Up: How to Avoid Blowing a Lot of Money and Your Career!

ViewPoint

You can save a lot of money and salvage the value of your database(s) by intuitively ranking the prospects in the database and testing them by calling into a sample of each segment. Traditional Database Marketing Cleanups Miss the Mark – And The Potential. Now, that's greatly improved marketing ROI!

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How to reach your customers at work or at home

Biznology

I have just learned about a new service from the San Antonio-based database marketing company Stirista that offers a way to link an individual’s consumer record with the business record. First, they matched the Twitter handles in the business record to those in the consumer database.

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Email Marketing Awards Winner Proves, with Millions of New Subscribers, that It Pays to Share

markempa

explains Baxter Denney , Manager, Database Marketing at CitrixOnline. It also resulted in receiving the 2012 Email Marketing Awards’ B2B Best in Show. The result: an overall email list increase of several million contacts (35%), “which has greatly increased our media spend efficiency.

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Migration Checklists for Moving into HubSpot

SmartBug Media

Phase One: Pilot Sample. Import these contacts in small groups to ensure they’re imported properly, to avoid future mistakes such as sending a poorly targeted marketing email to a lead who is about to sign off on a large deal. Marketing Hub: Rebuild Using Existing Content.

Hubspot 101
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Beware of dubious data providers: a 9-point checklist

Biznology

Tim Slevin provides a nice 3-point assessment approach in the SLMA blog , where he recommends checking out the vendor’s physical address, researching them on LinkedIn, and asking them for a data sample so specific that you can tell whether their product is any good. All terrific ideas, which I have gladly incorporated in my approach.

B to B 80
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5 Ways To Incorporate Direct Mail Into Your Marketing Mix

The Point

As with any marketing vehicle, testing direct mail is key. If you’re concerned about the cost of mailing to 50,000 users, mail to a smaller sample first and gauge response. The results may surprise you.

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B2B prospecting data just keeps getting better

Biznology

In response to our request for sample records on five well-known firms, the reported results included as many as 100 lines per firm. B2B Marketing Market Research Offline Marketing Slider B-to-B B2B Data data modeling database marketing lead generation marketing lists propspecting'