Database Clean-Up: How to Avoid Blowing a Lot of Money and Your Career!
ViewPoint
SEPTEMBER 29, 2016
You can save a lot of money and salvage the value of your database(s) by intuitively ranking the prospects in the database and testing them by calling into a sample of each segment. Traditional Database Marketing Cleanups Miss the Mark – And The Potential. Now, that's greatly improved marketing ROI!
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