Biznology

JANUARY 30, 2015

Data entered by our sales people ends up as mush in our database. The traditional attribution methods of assigning the credit have long been either the first touch (the inquiry source medium) or the last touch (the channel through which the lead was either qualified or converted to a sale). Here are some of the thorniest.

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

Biznology

NOVEMBER 27, 2013

A “prospectability” score custom-modeled by OneSource to match target accounts with specific sales efforts. B2B Marketing Market Research Offline Marketing Slider B-to-B B2B Data data modeling database marketing lead generation marketing lists propspecting' We welcome your feedback and suggestions.

Lead Ranking 80

Lead Ranking Marketing Management B to B Lead Scoring 80

Biznology

JANUARY 5, 2022

This month we’re pleased to feature Consultants Collective member customer acquisition and retention consultant, specializing in B2B markets, Ruth Stevens. Ruth advises companies on go-to-market strategy, sales lead generation, customer and prospect data, content marketing and ABM.

Ideal Customer Profiles 104

Ideal Customer Profiles Consulting Profiling BtoB 104

Biznology

MARCH 6, 2015

As a general rule, in marketing databases, never overwrite. We want our sales people to be selling, and keep administrative tasks to a minimum. The post Troubleshooting your B2B marketing data problems appeared first on Biznology. B2B Marketing B2B marketing Big Data data hygiene database marketing'

De-duplication 80

De-duplication B2B Marketing Work Management Marketing Management 80

Biznology

MAY 30, 2012

The ROI model for inbound marketing says that distributing the content to a wide audience will eventually result in more sales than gating the content and marketing proactively to a smaller universe. Of those, we’ll be able to contact 50% (or 10), and of them 20% will convert, resulting in 2 sales. It’s hard to say.

B to B 80

B to B RFP Sales Qualified Leads Lead Ranking 80

Biznology

NOVEMBER 8, 2012

In 2012, IBM made a concerted effort to use a unified keyword database. Market research used the words to tap into existing conversations and develop talking points for messaging. Brand marketers built a messaging guide that all participants used. Owned: ibm.com sites, including ibm.com/analytics and ibm.com/cloud-computing.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Biznology

JULY 2, 2015

Business marketers put the marketing database to an enormous variety of uses, among them: Capturing data about customer behavior from all sales and communications channels, including social media. Querying and performing “what-ifs” to stimulate marketing ideas and actions. Modeling and predicting customer behavior.

B2B 80

B2B Ideal Customer Profiles Differentiation Profiling 80

Biznology

AUGUST 6, 2015

But what is on the horizon for data-driven marketing? More power and influence for marketing. The sales function has traditionally held the primary B2B revenue responsibility, leaving marketers with a history of frustration at their exclusion from a seat at the senior executive table.

B2B Marketing 80

B2B Marketing B2B Marketing Management Paid Search Agency 80

Biznology

AUGUST 3, 2020

B2B marketers have long struggled to demonstrate results along the complex path from a campaign investment, to a sales lead, to a closed revenue deal. But once the lead goes to a sales team for follow-up, attribution becomes trickier. Here are 7 methods for connecting an eventual sale to an earlier marketing investment.

Multi-Channel 197

Multi-Channel Multi-Touch Attribution Advertising Channels Sales Qualified Leads 197

Biznology

DECEMBER 7, 2015

This has lead to 5 significant trends in B2B database marketing. Add to this the parallel explosion of marketing and sales software, and you have a rapidly evolving data world. Integrated and enhanced databases. These basic marketing and sales questions can now be answered once an integrated database is built.

Trends 80

Trends B2B SIC Telemarketing 80