Only B2B

SEPTEMBER 28, 2023

In this blog, we’ll explore what B2B marketing personalization entails, the undeniable benefits it offers, and a step-by-step guide on how to integrate personalization seamlessly into your strategy. Start by researching and creating detailed buyer personas.

B2B Marketing 62

B2B Marketing Personalization Top of Funnel B2B 62

Modern B2B

MAY 22, 2023

research , as well as the recent roundtable. With most B2B sales, when the deal is done and the contract is signed, marketers typically shift their attention to generating new leads, leaving the latest win to be looked after by the onboarding team or an account manager.

B2B Marketing 97

B2B Marketing Marketing Management B2B Marketing Automation Services 97

Binary Demand

MAY 30, 2023

The top B2B lead generation companies and software solutions get their leads from various sources, utilizing a combination of AI-enabled research and sales development representatives. Often, these organizations utilize various techniques to filter and classify data so that purchasers receive only relevant contacts.

Lead Generation 98

Lead Generation Paid Search Agency Sales Qualified Leads Marketing Budget 98

Binary Demand

MAY 30, 2023

The top B2B lead generation companies and software solutions get their leads from various sources, utilizing a combination of AI-enabled research and sales development representatives. Often, these organizations utilize various techniques to filter and classify data so that purchasers receive only relevant contacts.

Lead Generation 98

Lead Generation Paid Search Agency Sales Qualified Leads Marketing Budget 98

Biznology

NOVEMBER 23, 2016

I have just learned about a new service from the San Antonio-based database marketing company Stirista that offers a way to link an individual’s consumer record with the business record. First, they matched the Twitter handles in the business record to those in the consumer database.

Work Management 80

Work Management Ideal Customer Profiles Adwords Touchpoints 80

Tony Zambito

OCTOBER 18, 2015

And, began the era of marketing fulfilling the role of going beyond just brand advertising, but also building awareness and enabling buyers to research solutions. Marketing now had a responsibility to know more about buyers and customers in a way that was beyond just advertising.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Buyer Personas Marketing Management 100

Biznology

FEBRUARY 28, 2014

Tim Slevin provides a nice 3-point assessment approach in the SLMA blog , where he recommends checking out the vendor’s physical address, researching them on LinkedIn, and asking them for a data sample so specific that you can tell whether their product is any good. All terrific ideas, which I have gladly incorporated in my approach.

B to B 80

B to B Data Hygiene Marketing Management B2B Sales 80

Only B2B

AUGUST 21, 2023

According to a study by DemandGen , 74% of B2B marketers believe that accurate data is crucial for successful marketing campaigns. In fact, research by Ascend2 indicates that 61% of marketers consider lead generation as one of the biggest challenges. Automating the process can significantly alleviate this challenge.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Generation 62

Customer Experience Matrix

SEPTEMBER 9, 2009

Marketers need to master new skills at each stage; as they do, advertising budgets will shift to take advantage of the new medium's increased effectiveness. Of all that research I mentioned last week , two pairs of facts stood out. database marketing, or, more poetically, narrowcasting. search marketing.

Social Media 120

Social Media Narrowcasting Media Database Marketing 120

Biznology

NOVEMBER 27, 2013

B2B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size, and job role/title. The quantity was so vast that we published it in a supplementary spreadsheet , so that our research report itself would be kept to a readable size. We welcome your feedback and suggestions.

Lead Ranking 80

Lead Ranking Marketing Management B to B Lead Scoring 80

Biznology

AUGUST 26, 2013

from market research). Database marketing companies will sell you data elements that may be missing, most important among these being industry (in the form of SIC or NAICs codes), company size (revenue or number of employees, or both) and title or job function of contacts. Revenue/sales. Employee size. Credit score.

De-duplication 80

De-duplication B2B Marketing SIC Planning 80

ViewPoint

MAY 23, 2011

Today we're honored to have guest blogger Ruth Stevens share her thoughts on database marketing. Business marketers are always suspicious of the data they are getting from list and data companies, whether its prospecting lists or data elements purchased for “append,” to fill in gaps.

Resources 120

Resources B to B Work Management Marketing Management 120

Porch Group Media

AUGUST 4, 2020

In fact, according to recent research by Merkle , marketers continue to invest in new ways to better serve their customers. A majority of marketers (52%) reported increased spending during March-June 2020. This varies somewhat by industry, with heath, insurance and retail reporting the highest increases in marketing spend.

Marketing Management 59

Marketing Management Planning Customer Satisfaction Peer-to-peer 59

The Point

OCTOBER 26, 2010

Recently, Lauren Carlson of research site Software Advice wrote a very perceptive and timely piece entitled “ Tailwinds for Marketing Automation Software ” about the broader market trends that, in her view, are driving the increased adoption of marketing automation technology.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Budget 100

NuSpark Consulting

DECEMBER 14, 2013

Through data and research, you can handpick potential clients that will read the emails and want your product. Related Posts: Email Marketing Implementing Your Lead Nurturing Campaigns; Free Templates That Help You Plan Database Marketing. Build Your Own B2B Email List. Advertising'

Buy 100

Buy Blast Campaigns B2B Curation 100

Martech

JUNE 15, 2023

“I still run into people who want to talk about audiences and segments — which goes back 35 years to database marketing,” he told a press panel. “Most marketing is remarkably unevolved,” he continued. Pega also released research based on interviews with 600 business decision-makers in the U.S.

Enterprise Management 99

Enterprise Management Marketing AI Work Management Marketing Management 99

Customer Experience Matrix

FEBRUARY 8, 2010

Summary: a new survey from ExactTarget shows that digital marketing is growing faster than database marketing or mass media, and that agencies have a harder time adding digital capabilities than their clients. It also suggests that marketers are moving into digital channels even when they can’t measure their value very well.

Customer Surveys 120

Customer Surveys Paid Search Agency Planning Advertising Agencies 120

Customer Experience Matrix

SEPTEMBER 17, 2009

The key point here is that Acxiom is using social media to execute traditional database marketing. This is quite different from most social media marketing products, which boil down to monitoring for posts on specified topics, responding to individuals, or to publishing messages to groups through the network itself.

Social Media 120

Social Media Segmentation Marketing Management Media 120

Martech Advisor

SEPTEMBER 24, 2019

They can send their database marketing content when they are more inclined to buy. Also Read: AI-Driven Market Research Is a Gamechanger for Marketing. They can stop spamming customers with useless emails because they know better what an individual is actually likely to buy. They can time their approach.

Brand Identity 45

Brand Identity Branding CAN-SPAM Touchpoints 45

Biznology

NOVEMBER 8, 2012

Keyword collaboration isn’t just important for digital marketing. Every major function in marketing and communications needs keyword intelligence to do their jobs: Market researchers need the right keywords to listen to the whole conversation and find the most influential voices in it.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

SalesIntel

JANUARY 24, 2022

They can help your company remove faulty customer data from their CRM software, replace faulty data with verified data, and even generate new, verified data for their database. . Marketing Automation And ABM. Automated marketing sends marketing materials over email, text, and social media to prospective customers.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Top of Funnel 52

Biznology

MARCH 6, 2015

This could be an email sign-up, or a piece of gated content–like a white paper or research report–in exchange for providing important data elements like name, title, company name, address, phone, and email. The post Troubleshooting your B2B marketing data problems appeared first on Biznology. Sign up for our emails here.

De-duplication 80

De-duplication B2B Marketing Work Management Marketing Management 80

Convince & Convert

SEPTEMBER 11, 2011

The research I did for The NOW Revolution found that in 2009 there were 1,147,910 households with a TV in metropolitan Charlotte. I fear that lazy companies use it as a replacement for sound CRM and database marketing initiatives that bolt together multiple data points for better business intelligence.

Social Media 159

Social Media Database Marketing Television marketing CRM 159

Customer Experience Matrix

DECEMBER 13, 2006

I’ve been at the National Center for Database Marketing conference these past few days. As usual, I’ve spent most of my time in the exhibit hall gossiping with friends…I mean, doing research. The people asking the question were experienced database marketers, so it’s not that they don’t know any better.

Database Marketing 120

Database Marketing Conference Consulting Contact Marketing 120

markempa

SEPTEMBER 9, 2013

Before asking them questions, do some research on LinkedIn to see if it sounds like they are responsible for what you sell. For example, you might say, “We have some new research that marketing executives faced with lead follow-up and lead conversion challenges find very helpful. Rarely do they offer to add value.

Lead Gen 120

Lead Gen Lead Ranking Lead Scoring Sales Qualified Leads 120

Hinge Marketing

MARCH 1, 2016

The following are just a sampling of the marketing technologies that we use every day: Customer relationship management (CRM) systems that manage and analyze interactions with clients and prospects throughout their engagement with a firm. Database marketing systems that personalize communications with prospects and clients.

Marketing Management 48

Marketing Management Service Budget Programs Thought Leadership 48

Customer Experience Matrix

JULY 22, 2010

As I wrote in my June 30 post on consolidation among marketing automation vendors , I expect the number of competitors to shrink fairly quickly as new buyers concentrate their purchases among a handful of leading vendors. Will weaker marketing automation vendors merge with each other to establish a larger market presence?

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Biznology

MAY 30, 2012

There’s a spirited debate in B-to-B marketing about whether it’s best to give away information (aka “content,” like white papers and research reports) to all comers, versus requiring web visitors to provide some information in exchange for a content download. It’s tough to do sustainable marketing on faith.

B to B 80

B to B RFP Sales Qualified Leads Lead Ranking 80

Customer Experience Matrix

DECEMBER 18, 2006

If you're interested, the Cymfony Web site offers a free copy of a Forrester Research report on “brand monitoring systems”. Speaking of relationships among concepts, I did want to clarify one point from last week’s posts on the attitude of marketers towards customer centricity.

Buzz 120

Buzz Marketing Management Planning Eye-Tracking 120

PureB2B

DECEMBER 5, 2019

In order for marketers to use data given to them, it has to be relevant. It is important to recognize which data is valuable to your company an will assist in further market research and strategy. In the age of big data, sorting through all the noise and clutter can go a long way into helping your marketers see the big picture.

B2B 62

B2B Validation Sales Qualified Leads Verticals 62

MarketJoy

JUNE 25, 2018

Research & investigations have revealed that firms invest around ninety percent of their incomes on different forms of outbound marketing. With inbound marketing hogging the limelight across most of the world, outbound has kind of become old-fashioned. Outbound Marketing Campaigns – What Does It Take to Organize Them?

Paid Content 56

Paid Content Work Management Marketing Management Top of Funnel 56

Customer Experience Matrix

JANUARY 26, 2007

Tooker makes this case in his usual colorful fashion in his book The Business of Database Marketing. Plus the process takes too long, and most buyers don’t understand their real requirements, anyway. (My My friend Richard N. Another recent criticism is in Avinsh Kaushik’s excellent Occam’s Razor blog here.)

RFP 120

RFP Vendors Marketing Proposals Sales Qualified Leads 120

Directive Agency

MARCH 27, 2017

The best B2B marketers are always looking to improve their craft and hone their skills, which is why the following fifteen B2B marketing books are required reading for any marketer looking to create and foster lasting inter-business relationships. The Fundamentals of Business to Business Sales and Marketing by John M.

B2B Marketing 49

B2B Marketing B2B Paid Search Agency Social Media 49

Biznology

JUNE 29, 2017

Your database marketing partner can add data points to your customer record that will suggest effective reactivation strategies. Consider some research, like using an outbound telephone call or a focus group, to gain additional insights into the reasons for the inactivity. Use proven offers. Quarterly refresh is recommended.

Tips 196

Tips Budget Programs Data Hygiene Intent Signal 196

PureB2B

MAY 30, 2022

B2B marketing is all about coming out of the woodwork to present a prospective client with solutions. You can’t do that without extensive research, identifying pain points, and flagging the companies that honestly need your product or service. They talk about email lists, market research, and other stuff like that.

Lead Generation 62

Lead Generation Work Management Paid Content Sales Qualified Leads 62

PureB2B

AUGUST 3, 2016

Database Marketing ) to other resources on your site. It may be to research a topic they barely know about, or it may be due to their need to address an immediate problem or concern. When you write a blog post, be mindful of specific words or phrases that are related to other posts or content within your site.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

The Point

JUNE 27, 2012

If you’ve built up a good-sized library of white papers, videos, archived Webinars, technical briefs, case studies, and the like, market that library as a useful resource for anyone researching your product category, related trends, or the business challenges that your company solves.

Campaigns 100

Campaigns Peer-to-peer Lead Nurturing Paper 100