article thumbnail

Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. We too are seeing new entrants jump into this market.

article thumbnail

Entiera Offers Consumer Marketing Automation Software as a Service

Customer Experience Matrix

Thus, Entiera offers all five elements of my consumer marketing automation template. Like most consumer marketing automation products, Enteria is primarily focused on outbound campaigns. This is a standard approach in consumer marketing systems, but often missing in demand generation products.