SalesIntel

JANUARY 19, 2022

Because few companies take the time to intentionally update their B2B marketing strategy. We will lead you through the process of calculating the return on investment (ROI) of your current B2B marketing strategy. When examining B2B marketing strategies, it is important to use ROI to gauge the best choices. How do we know?

Sales Management 97

Sales Management ROI B2B Top of Funnel 97

The Point

JANUARY 24, 2013

Key to designing an effective lead nurturing program is taking stock of your current lead management process. Giving sales a voice in the process will help ensure that, as an organization, they feel they have a stake in the new lead management program and won’t feel it’s being foisted upon them by marketing.

Lead Management 100

Lead Management Process Work Management Sales Qualified Leads 100

Martech

MARCH 1, 2024

However, the sales team’s efficiency can be significantly enhanced through marketing strategies powered by database marketing. But if the customer is of value, then a win-back process is the next step. It’s hard work, especially for a regular salesforce focusing on volume and fast opportunity. Get MarTech!

Tactics 117

Tactics Work Management B2B Marketing Marketing Management 117

Martech

SEPTEMBER 29, 2023

Widely used by publishers and event organizers, it will work well in tech and industrial categories. Easy video edits: As video continues to grow as a key tool in B2B communications, we all find ourselves editing like mad — and going mad in the process. Business email address Subscribe Processing. What a godsend. Get MarTech!

Marketing Automation Services 87

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 87

Martech

APRIL 11, 2023

How I ended up here is just being exposed to marketing service providers and kind of working my way up through the industry in different areas. We went from traditional database marketing and then digital came around and as digital came, it opened up this whole new world that nobody had really played in before.

Enterprise Management 85

Enterprise Management Work Management Marketing Management Database Marketing 85

Martech

JUNE 15, 2023

But here’s where Pega sees the revolution leading us: the continually optimizing enterprise, or, as Pega tags it, the “autonomous enterprise” — the enterprise that uses the full range of AI and automation to teach itself better processes, systems and business logic. What do they mean for marketers.

Enterprise Management 99

Enterprise Management Marketing AI Work Management Marketing Management 99

SalesIntel

APRIL 21, 2021

Given that both terms are used to maintain a healthy database, marketers and sales teams may find it hard to differentiate these two terms. So, for the sake of data reliability (and a clean database), this quick read will help you get a better understanding of what each of these terms means and what you should focus on.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Top of Funnel 95

Binary Demand

MAY 30, 2023

At the same time, explore how lead generation companies work. 97% of individuals disregard cold calls 76% of marketers rely on content to drive leads Here are some other fascinating facts about lead creation for 2023 that will assist you in refining your plan. How Do Lead Generation Companies Work?

Lead Generation 98

Lead Generation Paid Search Agency Sales Qualified Leads Marketing Budget 98

Binary Demand

MAY 30, 2023

At the same time, explore how lead generation companies work. 97% of individuals disregard cold calls 76% of marketers rely on content to drive leads Here are some other fascinating facts about lead creation for 2023 that will assist you in refining your plan. How Do Lead Generation Companies Work?

Lead Generation 98

Lead Generation Paid Search Agency Sales Qualified Leads Marketing Budget 98

Customer Experience Matrix

FEBRUARY 3, 2010

post described the different mindsets of database and digital marketers but it was pretty short on differences between the two marketing methods themselves. DB or Not DB Database marketing is built around a marketing database that contains addressable, identifiable individuals.

Work Management 120

Work Management Paid Search Agency Marketing Management Database Marketing 120

ANNUITAS

NOVEMBER 18, 2020

My entire career, even before email marketing had come to fruition much less the current digital age, was about using data to personalize the buyer experience for a better outcome. I’ve written dissertations on the value of “database marketing” and “personalization”. It was like magic for marketers.

Ethics 130

Ethics Personalization B2B Opt-out 130

Onalytica B2B

JANUARY 8, 2019

Bio: I’m VP of Marketing Performance at Heinz Marketing, where I’ve worked the last 6 ½ years. I’m focused on helping B2B marketers improve revenue performance, communicate results with executive stakeholders throughout the organization, and use the data to help make strategic decisions.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

SmartBug Media

JANUARY 20, 2021

Import these contacts in small groups to ensure they’re imported properly, to avoid future mistakes such as sending a poorly targeted marketing email to a lead who is about to sign off on a large deal. Pro Tip: Spend more time now in the import process to save you future time in trying to clean up a dirty database.

Hubspot 101

Hubspot Enterprise Management Work Management Marketing Management 101

SmartBug Media

FEBRUARY 11, 2021

Step Four: Set up marketing email settings and make sure you’re complying with CAN-SPAM. Connecting your email is a two-part process: Connecting your inbox. Before you actually start importing your data, make sure you audit your current data so you’re starting with a clean and organized database. How do they work?

Hubspot 105

Hubspot Planning CMS Development Marketing Automation Services 105

Martech Advisor

NOVEMBER 18, 2019

In studying the answers to this question, it becomes obvious that marketers would invest in data, analytics, and technology over all other options presented, which include prospect media, as well as additional staff. Even high-ROI channels like search and email trailed by a large margin. The bigger question is, do people know what good is?

CRM 66

CRM Database Marketing Acquisitions Loyalty 66

Biznology

JANUARY 30, 2015

Our legacy databases are not as robust as we need. To shed some light on B2B data problems, Bernice Grossman and I compiled a working list of problems and solutions. Data entered by our sales people ends up as mush in our database. Then, develop a very simple process by which reps pass their data to this group.

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

Biznology

JANUARY 5, 2022

That Will Never Work , by Marc Randolph, which documents how he and Reed Hastings strategized and launched Netflix. I appreciated that Marc, a classically trained direct marketer like myself, approached the project with a test-and-learn mindset. I love the complexity and variety in B2B marketing. Leiber and Stoller.

Ideal Customer Profiles 104

Ideal Customer Profiles Consulting Profiling BtoB 104

ViewPoint

JUNE 29, 2017

They are logical, doable, effective steps you can put in place—and they work. Involving planning, collaboration and accountability processes, these sure-fire action items will help marketing leaders like you make real sales impact. It goes both ways, and there are processes to make sure it happens.

PointClear 204

PointClear Sales Qualified Leads Forecasting Paper 204

The Point

JULY 15, 2010

Salesforce.com is a dominant player in the CRM category and an integral part of many companies’ lead management, database marketing, and demand generation programs. And most of the issues around data quality are people and process problems, so these must be worked on along with the software add-ons that improve for data quality.

Salesforce.com 100

Salesforce.com Marketing Automation Services Budget Programs Work Management 100

The Point

OCTOBER 26, 2010

. * lengthening sales cycles during a down economy and the desire to support sales reps who are reluctant to dedicate their valuable time to nurturing buyers throughout that process. In that context, two of the most common use cases for marketing automation are: * ensuring prompt, effective, and systematic follow-up to all new inbound leads.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Budget 100

SalesIntel

JANUARY 24, 2022

They can help your company remove faulty customer data from their CRM software, replace faulty data with verified data, and even generate new, verified data for their database. . Marketing Automation And ABM. Automated marketing sends marketing materials over email, text, and social media to prospective customers.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Top of Funnel 52

PureB2B

MAY 30, 2022

Which B2B lead generation strategies really work ? Without leads, B2B marketers don’t have prospects. This process can indeed be frustrating. Since so many companies in the B2B space serve very niche markets of sub-markets, the process can be even more irritating. This process takes time and patience.

Work Management 62

Work Management Lead Generation Paid Content Sales Qualified Leads 62

Conversica

JULY 31, 2020

For Marketers who painstakingly worked on their 2020 plans, the lockdown has meant reassessing their strategies and changing plans from in-person meetings to alternative digital approaches to grow pipeline. Working in a Digital-Only World. Marketing Automation? By Ursula Davis, LeadFabric (European Conversica Reseller).

Marketing AI 52

Marketing AI Planning Lead Scoring Lead Ranking 52

SmartBug Media

JANUARY 20, 2021

Import these contacts in small groups to ensure they’re imported properly, to avoid future mistakes such as sending a poorly targeted marketing email to a lead who is about to sign off on a large deal. Pro Tip: Spend more time now in the import process to save you future time in trying to clean up a dirty database.

Hubspot 59

Hubspot Enterprise Management Work Management Marketing Management 59

GreenRope

JULY 27, 2020

Effective digital marketing improves the customer experience and drives engagement. The use of automation, in combination with digital marketing, streamlines the vital processes needed to grow your audience and nurture leads. Personalization and dynamic data are two key facets of marketing automation. How do they work?

Automation 52

Automation Work Management Marketing Management Marketing Automation Services 52

Customer Experience Matrix

MAY 15, 2011

. • Data hygiene can be an issue if you are working with a data set that is new to your organization. Data processing performance profiles are well understood. . Data processing performance profiles are well understood. In the process of conforming to a standard more detailed data is lost. year breaks?

Data Hygiene 120

Data Hygiene Stats Conference Work Management 120

The Point

NOVEMBER 15, 2010

The challenge is identifying that interest early in the process. Another is to utilize progressive profiling: asking incremental qualifying questions as part of the nurturing process. For some companies, however, knowing the prospect’s primary area of interest will be critical to delivering a relevant message.

Lead Nurturing 100

Lead Nurturing Segmentation Sales Qualified Leads Campaigns 100

PureB2B

JUNE 13, 2017

The birth of marketing technology happened sometime in the 80’s , when computers became powerful enough to store large volumes of customer information. a customer management company, developed the first ever database marketing software, basically a primitive CRM platform. In 1986, ACT!,

Marketing Automation Services 87

Marketing Automation Services Marketing Automation Work Management Marketing Management 87

Customer Experience Matrix

APRIL 10, 2014

Real Time Personalization already exists, obviously, and will remain a separate product that can work with any marketing automation system. Marketo’s conclusion does position them as the best choice for marketing buyers, since they are the only marketing platform vendor with such a limited scope.

Marketo 120

Marketo Marketing Automation Services Conference Work Management 120

PureB2B

JUNE 13, 2017

The birth of marketing technology happened sometime in the 80's , when computers became powerful enough to store large volumes of customer information. a customer management company, developed the first ever database marketing software, basically a primitive CRM platform. In 1986, ACT!, Customer Relationship Management Software.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Work Management Marketing Management 62

Leadspace

OCTOBER 6, 2019

Biznology recently published an article about New York’s happiest B2B database marketer , where the author advocates for adopting an “ideal state” data model and then filling in the blanks to make it actionable. Marketers are letting the ideal drive out the workable, in my opinion.

B2B Marketing 48

B2B Marketing Top of Funnel Enterprise Management Paid Search Agency 48

Customer Experience Matrix

JANUARY 26, 2007

The traditional process for selecting software involves gathering requirements, embedding these in a Request for Proposal, sending the RFP to qualified vendors, and making a decision based on the replies. I don’t know where the process got started; I suspect in government procurement but perhaps it was large corporate bureaucracies.

RFP 120

RFP Vendors Marketing Proposals Sales Qualified Leads 120

Customer Experience Matrix

JANUARY 31, 2010

These rules can insert a predefined subflow, such as the review and revision process, which itself is shared across multiple projects. System scope also extends to inbound marketing. Salespeole working with Salesforce.com can see a list of their leads with priority ratings. Good stuff.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

PureB2B

DECEMBER 5, 2019

There should be people in charge of keeping and receiving quality data that work alongside teams who rely on these data points. In order for marketers to use data given to them, it has to be relevant. Standardize Data – Data processing can be a tedious job—more so when data is not arranged properly.

B2B 62

B2B Validation Sales Qualified Leads Verticals 62

Biznology

MAY 30, 2012

All we can do is wait for them to contact us and, we hope, ask us to participate in an RFP process, or, more likely, give them more info and more answers to their questions. It’s tough to do sustainable marketing on faith. Myself, I grew up as a marketer in the world of measurable direct and database marketing.

B to B 80

B to B RFP Sales Qualified Leads Lead Ranking 80

Digital B2B Marketing

APRIL 20, 2016

Or to put it a little bit differently, how do all of these companies most of us have never heard of know where we all work? Think of it like a billboard outside an office: nearly anyone working in that location has the potential to see it. But people who travel, work from home or have their nose in their mobile likely won’t.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising DemandBase 100

The Point

SEPTEMBER 6, 2011

When marketers embark on a formal lead nurturing strategy, opportunities for process improvement can arise in unexpected ways. In order to improve the pace and rate at which raw inquiries converted to opportunities and deals, iDirect made the decision to improve both the systems used to manage leads and the processes behind them.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100