Martech

JANUARY 25, 2024

Ruth Stevens found her way into B2B marketing by accident, as many B2B marketers do. Her route took her through the publishing industry, then grad school, before diving into the intersection of marketing and technology by learning database marketing. Business email address Subscribe Processing. Get MarTech!

Work Management 80

Work Management Marketing Management Database Marketing Lead Gen 80

ViewPoint

SEPTEMBER 29, 2016

By applying market segmentation techniques and testing segments you can identify and then prioritize on those segments that generate the highest return and eliminate those segments where the return is not sufficient to invest the time and money in the clean-up. Traditional Database Marketing Cleanups Miss the Mark – And The Potential.

Lead Ranking 120

Lead Ranking Lead Scoring Database Marketing Budget Programs 120

The Point

JANUARY 24, 2013

Key to designing an effective lead nurturing program is taking stock of your current lead management process. Giving sales a voice in the process will help ensure that, as an organization, they feel they have a stake in the new lead management program and won’t feel it’s being foisted upon them by marketing.

Lead Management 100

Lead Management Process Work Management Sales Qualified Leads 100

SalesIntel

JANUARY 19, 2022

Because few companies take the time to intentionally update their B2B marketing strategy. We will lead you through the process of calculating the return on investment (ROI) of your current B2B marketing strategy. When examining B2B marketing strategies, it is important to use ROI to gauge the best choices. How do we know?

Sales Management 97

Sales Management ROI B2B Top of Funnel 97

Martech

MARCH 1, 2024

However, the sales team’s efficiency can be significantly enhanced through marketing strategies powered by database marketing. But if the customer is of value, then a win-back process is the next step. It’s certainly a positive development that B2B marketers are increasing their focus on retention and loyalty.

Tactics 117

Tactics Work Management B2B Marketing Marketing Management 117

Martech

SEPTEMBER 29, 2023

Easy video edits: As video continues to grow as a key tool in B2B communications, we all find ourselves editing like mad — and going mad in the process. Dig deeper: A sales-side view of marketing, automation and AI SALES Ecommerce: Forrester predicts that, while B2B offline sales will remain flat, B2B ecommerce will grow from $1.7

Marketing Automation Services 87

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 87

Marketing Insider Group

OCTOBER 17, 2016

In recent years, marketing has come to heavily rely on big data when it comes to creating strategies and launching new campaigns. B2B data and database marketing are now an integral part of virtually every decision-making process. The post What do Data Solutions Mean for Marketing Technology?

Database Marketing 100

Database Marketing Marketing & Strategy Marketing B2B Marketing 100

Martech

APRIL 11, 2023

We went from traditional database marketing and then digital came around and as digital came, it opened up this whole new world that nobody had really played in before. Business email address Subscribe Processing. Q: What do you like about your job? A: I think there’s always something new to uncover. Get MarTech!

Enterprise Management 83

Enterprise Management Work Management Marketing Management Database Marketing 83

Martech

JUNE 15, 2023

But here’s where Pega sees the revolution leading us: the continually optimizing enterprise, or, as Pega tags it, the “autonomous enterprise” — the enterprise that uses the full range of AI and automation to teach itself better processes, systems and business logic. What do they mean for marketers.

Enterprise Management 98

Enterprise Management Marketing AI Work Management Marketing Management 98

Fount Media

MAY 16, 2021

One of the greatest benefits of database marketing is that it allows you to reach out to your most valuable clients, who are more likely to respond to your efforts. Corporate database marketing will also assist you in identifying what other future clients have in common with your current customers.

Top of Funnel 52

Top of Funnel Ideal Customer Profiles Database Marketing Marketing Budget 52

Customer Experience Matrix

FEBRUARY 3, 2010

post described the different mindsets of database and digital marketers but it was pretty short on differences between the two marketing methods themselves. DB or Not DB Database marketing is built around a marketing database that contains addressable, identifiable individuals.

Work Management 120

Work Management Paid Search Agency Marketing Management Database Marketing 120

SalesIntel

APRIL 21, 2021

Given that both terms are used to maintain a healthy database, marketers and sales teams may find it hard to differentiate these two terms. So, for the sake of data reliability (and a clean database), this quick read will help you get a better understanding of what each of these terms means and what you should focus on.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Top of Funnel 95

ANNUITAS

NOVEMBER 18, 2020

My entire career, even before email marketing had come to fruition much less the current digital age, was about using data to personalize the buyer experience for a better outcome. I’ve written dissertations on the value of “database marketing” and “personalization”. It was like magic for marketers.

Ethics 130

Ethics Personalization B2B Opt-out 130

Only B2B

SEPTEMBER 28, 2023

In this blog, we’ll explore what B2B marketing personalization entails, the undeniable benefits it offers, and a step-by-step guide on how to integrate personalization seamlessly into your strategy. It’s about recognizing the unique needs and preferences of your target audience and crafting personalized experiences that resonate.

B2B Marketing 62

B2B Marketing Personalization Top of Funnel B2B 62

Biznology

MAY 28, 2015

As noted by Derek Slayton , CMO of D&B/NetProspex, “even companies with data scientists on staff tend to ignore the nuts and bolts of minding the database itself. Organization and process. It’s like they have the back pain, but they aren’t doing the exercises that would keep the pain at a manageable level.”.

Barriers 80

Barriers B2B Marketing Advertising Agencies B2B 80

Adobe Experience Cloud Blog

NOVEMBER 20, 2018

The evolution of marketing automation has had a profound influence on marketers and buyers alike. From the days of spray-and-pray email marketing and complicated database marketing, the technology and expertise of marketers have truly elevated marketing automation as a practice.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Automation Trends 134

Biznology

AUGUST 26, 2013

from market research). Qualification questions (from lead qualification processes). Database marketing companies will sell you data elements that may be missing, most important among these being industry (in the form of SIC or NAICs codes), company size (revenue or number of employees, or both) and title or job function of contacts.

De-duplication 80

De-duplication B2B Marketing SIC Planning 80

Only B2B

AUGUST 21, 2023

It’s a time-consuming process that involves searching through various sources, collecting and organizing data, and verifying the accuracy of the information. According to a study by DemandGen , 74% of B2B marketers believe that accurate data is crucial for successful marketing campaigns. for every dollar spent.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Generation 62

Biznology

APRIL 24, 2015

Five9’s solutions provide everything businesses need to run an inbound and/or outbound center for sales and marketing, customer service, or outsourcing, including sophisticated management tools for reporting, recording, workforce management, quality monitoring, and CRM integration. First, we target the right accounts.

Ideal Customer Profiles 80

Ideal Customer Profiles Case Studies Case Study Marketing Management 80

Customer Experience Matrix

DECEMBER 14, 2016

.* The company offers what it calls an omnichannel marketing platform that builds a unified customer database, manages marketing campaigns, and generates personalized Web and email messages. The Venn in BlueVenn The unified database process, a.k.a. but kept the name for itself.

Marketing Management 120

Marketing Management Bundling Marketing Automation Services Personalization 120

Valasys

AUGUST 29, 2023

Traditional account segmentation in B2B marketing typically relies on manual processes and predefined criteria such as industry, company size, and location. Using AI for account segmentation in Account-Based Marketing (ABM) offers several key benefits like: Efficiency: Automates the segmentation process, saving time and resources.

Marketing AI 52

Marketing AI Account Based Marketing Segmentation ABM 52

SmartBug Media

JANUARY 20, 2021

Import these contacts in small groups to ensure they’re imported properly, to avoid future mistakes such as sending a poorly targeted marketing email to a lead who is about to sign off on a large deal. Pro Tip: Spend more time now in the import process to save you future time in trying to clean up a dirty database.

Hubspot 101

Hubspot Enterprise Management Work Management Marketing Management 101

Tony Zambito

OCTOBER 18, 2015

Whereby sales organizations, in particular, went through training on how to adapt to the personalities of individuals in the buying process. At the same time, we also saw the prominence of product management and product marketing rise in 1980’s and 1990’s. Miller Heiman introduced the concept in the mid- 1980’s.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Buyer Personas Marketing Management 100

Binary Demand

MAY 30, 2023

Commonly, a lead generation company will provide services such as; Database marketing In-house marketing teams Databases of businesses and professional information Let’s get to the core aspect of this topic i:e, how do lead generation companies work?

Lead Generation 98

Lead Generation Paid Search Agency Sales Qualified Leads Marketing Budget 98

Binary Demand

MAY 30, 2023

Commonly, a lead generation company will provide services such as; Database marketing In-house marketing teams Databases of businesses and professional information Let’s get to the core aspect of this topic i:e, how do lead generation companies work?

Lead Generation 98

Lead Generation Paid Search Agency Sales Qualified Leads Marketing Budget 98

The Point

MAY 6, 2010

Or even if the processes with which those leads are shepherded along the sales cycle are woefully inadequate, a company may not generate the volume of inquiries necessary in order for marketing automation to make a difference. Inevitably, much of the business case for a marketing automation solution comes down to intangibles.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Management Automation 100

Martech Advisor

NOVEMBER 18, 2019

Let’s face it: commercial email has been around for many years; email platforms are fairly mature, as are the operational processes around them. It may be easy to forget that database marketing was born to power direct mail, and modern CRM is an evolution of database marketing.

CRM 66

CRM Database Marketing Acquisitions Loyalty 66

Biznology

MAY 28, 2014

Here are 5 steps you can take to maintain data accuracy, a process known as “data hygiene.”. When you have some results, decide whether to put your less valuable accounts through the same process. B2B Marketing B-to-B marketing B2B marketing data hygiene database marketing marketing database'

Data Hygiene 80

Data Hygiene B to B Marketing Analytics Tools Ideal Customer Profiles 80

Valasys

AUGUST 18, 2020

Based on their audience groups marketers can select the channels and tools that they must use for lead generation. Marketers should always personalize their approaches and must take care of how the personal data of buyers is stored and processed. Gathering leads from the pre-existing Databases. Direct Email.

Paid Content 98

Paid Content Lead Generation Linkedin Sales Qualified Leads 98

Onalytica B2B

JANUARY 8, 2019

And the buying process needs to be made as easy as possible. When I started my career, activity-based marketing communications was the core focus to help grow branding awareness. I also began working with CRM systems to enable database marketing efforts and lead results analytics.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

The Point

JULY 15, 2010

Salesforce.com is a dominant player in the CRM category and an integral part of many companies’ lead management, database marketing, and demand generation programs. And most of the issues around data quality are people and process problems, so these must be worked on along with the software add-ons that improve for data quality.

Salesforce.com 100

Salesforce.com Marketing Automation Services Budget Programs Work Management 100

Biznology

JANUARY 30, 2015

Then, develop a very simple process by which reps pass their data to this group. Be careful not to build targeting or segmentation processes that are primarily dependent on appended data. Marketers are in general agreement today as to the deficiencies of either of these traditional methods.

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

SmartBug Media

FEBRUARY 11, 2021

Step Four: Set up marketing email settings and make sure you’re complying with CAN-SPAM. Connecting your email is a two-part process: Connecting your inbox. Hubs Setup: Marketing, Sales, and Service. HubSpot has five “products'' you can migrate your data into: CRM: Your contact database. Adding your email extension.

Hubspot 105

Hubspot Planning CMS Development Marketing Automation Services 105

The Point

OCTOBER 26, 2010

* lengthening sales cycles during a down economy and the desire to support sales reps who are reluctant to dedicate their valuable time to nurturing buyers throughout that process. Tags: B2B Marketing CRM Database Marketing Lead Management Lead Nurturing Marketing Automation.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Budget 100

SmartBug Media

JANUARY 20, 2021

Import these contacts in small groups to ensure they’re imported properly, to avoid future mistakes such as sending a poorly targeted marketing email to a lead who is about to sign off on a large deal. Pro Tip: Spend more time now in the import process to save you future time in trying to clean up a dirty database.

Hubspot 59

Hubspot Enterprise Management Work Management Marketing Management 59

The Point

JULY 19, 2010

Tags: B2B Marketing Database Marketing Demand Generation Webinar Invitations Webinars direct marketing email marketing webinar strategy.

Webinar Metrics 100

Webinar Metrics Demand Generation Agencies BtoB Demand Generation 100

The Point

NOVEMBER 15, 2010

The challenge is identifying that interest early in the process. Another is to utilize progressive profiling: asking incremental qualifying questions as part of the nurturing process. For some companies, however, knowing the prospect’s primary area of interest will be critical to delivering a relevant message.

Lead Nurturing 100

Lead Nurturing Segmentation Sales Qualified Leads Campaigns 100