Biznology
MAY 5, 2016
But that day I was presented with a rare opportunity. So after the session, I collared one of the hand-raisers, Adam Gelles, who turned out to be a partner at Marketing2Marketers, a B2B agency specializing in ad-sales marketing. Please meet New York’s happiest database marketer. Pictured: Adam Gelles. Like this post?
Customer Experience Matrix
FEBRUARY 2, 2010
Summary: Database marketing and digital marketing are more different than it seems. It’s self-evident that digital marketing (mostly on the Internet, but also mobile, in-game, and eventually interactive TV) is a major change from both traditional mass media and more recent database marketing (mail, email, telemarketing, CRM).
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Martech
MARCH 1, 2024
This presents a compelling case for a new view of the importance of investing in the service function. Penetration marketing Viewing customer acquisition as an expense or an investment, it follows that profitability emerges only with customer retention. Customer defection presents an opportunity. You lose a customer.
Customer Experience Matrix
FEBRUARY 3, 2010
post described the different mindsets of database and digital marketers but it was pretty short on differences between the two marketing methods themselves. DB or Not DB Database marketing is built around a marketing database that contains addressable, identifiable individuals.
The Point
JUNE 11, 2010
Inside, you’ll discover the secrets to success and core lead management principles that can increase response rates, convert more leads to opportunities, and accelerate the ROI from marketing automation software. Matching a Marketing Automation System to Your Needs. Download your copy of the white paper here.
Customer Experience Matrix
JANUARY 13, 2014
chiefmartec *, last week published a terrific Marketing Technology Landscape Supergraphic organizing nearly 1,000 vendors into 43 categories and six major classes. circle graph customer data integration customer data platform marketing architectures marketing database marketing database management'
Customer Experience Matrix
SEPTEMBER 9, 2009
Thus, social media present a major threat to search advertising revenues. Although social media currently gather under 3% of online advertising, this will surely change as marketers work to find ways to exploit its potential. database marketing, or, more poetically, narrowcasting. search marketing. marketing focus.
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