Fount Media

JANUARY 15, 2023

As a business-to-business (B2B) company, email marketing can be a powerful tool to connect with and engage your target audience. A well-planned email marketing strategy can help drive traffic to your website, generate leads, and ultimately increase sales. Here are six types of emails you should be sending if you’re.

Database Marketing 40

Database Marketing Email Marketing B2B Marketing Planning 40

Smarte

AUGUST 14, 2018

The face of Database marketing is still continuing to evolve despite being around for nearly three decades. Many marketers are yet to implement Database Marketing, wait a minute, what is Database Marketing? Breaking up your contact lists into smaller segments is the first step in Database Marketing.

Ideal Customer Profiles 45

Ideal Customer Profiles Database Marketing Work Management Conversion 45

Webbiquity

MAY 28, 2014

Here are two strategies for optimizing the investment made in building a house list for email marketing efforts. Do you think that the strategies above would do better than “random emails to the database when we feel like or it think it will be a good idea”? Email Marketing Daniel Faggella email marketing'

Database Marketing 100

Database Marketing Email Marketing ROI Marketing Automation Services 100

Directive Agency

FEBRUARY 22, 2019

As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. Let’s discuss what it is, and why it is the perfect strategy to incorporate into your next B2B pay-per-click (PPC) campaign. .

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Martech

MARCH 1, 2024

Customer retention is becoming more of a priority for B2B marketers lately. As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. But, at last, B2B marketers are beginning to grasp the importance of retention marketing for profit growth.

Tactics 116

Tactics Work Management B2B Marketing Marketing Management 116

Modern B2B

MAY 22, 2023

With most B2B sales, when the deal is done and the contract is signed, marketers typically shift their attention to generating new leads, leaving the latest win to be looked after by the onboarding team or an account manager. Learning from B2C loyalty Loyalty in B2C stems from a high quality product or service at an appropriate price.

B2B Marketing 97

B2B Marketing Marketing Management B2B Marketing Automation Services 97

SalesIntel

JANUARY 19, 2022

It’s time to freshen up your B2B marketing strategy. Because few companies take the time to intentionally update their B2B marketing strategy. We will lead you through the process of calculating the return on investment (ROI) of your current B2B marketing strategy. ROI-Based B2B Marketing Strategies.

Sales Management 97

Sales Management ROI B2B Top of Funnel 97

Smarte

SEPTEMBER 7, 2021

Traditionally, most B2B organizations tend to get a bad reputation when it comes to driving their marketing campaigns. In comparison to B2C, every B2B marketer faces a challenge in showing its products and services in an interesting way and make it appealing to their […].

B2B Marketing 76

B2B Marketing Marketing Strategy Marketing & Strategy Campaigns 76

Only B2B

SEPTEMBER 28, 2023

In the dynamic world of B2B marketing, one strategy stands out as a game-changer: personalization. It’s not just about addressing your audience by their first name in emails; it’s about tailoring your entire marketing approach to meet the specific needs, preferences, and pain points of each potential client.

B2B Marketing 62

B2B Marketing Personalization Top of Funnel B2B 62

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. I’ve organized these by category: Data, campaigns, sales and strategy. And so many choices out there.

Marketing Automation Services 86

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 86

Martech

JANUARY 25, 2024

Ruth Stevens found her way into B2B marketing by accident, as many B2B marketers do. Her route took her through the publishing industry, then grad school, before diving into the intersection of marketing and technology by learning database marketing. Q: How did you get into marketing, as a career?

Work Management 79

Work Management Marketing Management Database Marketing Lead Gen 79

SmartBug Media

AUGUST 11, 2020

Hiring a marketing agency can be an expensive endeavor, but oftentimes, the additional expense is worth the boost in customers, leads, and sales that it brings. A knowledgeable, experienced marketing agency can help your manufacturing company: Expand marketing efforts. Is your marketing team more like a skeleton crew?

Paid Search Agency 100

Paid Search Agency Advertising Agencies Ad Agencies Companies 100

Marketing Insider Group

OCTOBER 17, 2016

In recent years, marketing has come to heavily rely on big data when it comes to creating strategies and launching new campaigns. B2B data and database marketing are now an integral part of virtually every decision-making process. The post What do Data Solutions Mean for Marketing Technology?

Database Marketing 100

Database Marketing Marketing & Strategy Marketing B2B Marketing 100

PureB2B

DECEMBER 30, 2019

Navigating through the e-marketplace can be a challenging process but with the right tools and strategies, enterprises can find themselves ahead of the competition. In this rapidly changing e-commerce environment, SEO techniques can be quite dynamic making it vital for your marketers to stay on top of the ball. Knowing Your Audience.

SEO 62

SEO Marketing & Strategy B2B Lead Scoring 62

Valasys

AUGUST 18, 2020

Using LinkedIn as a marketing platform gives businesses an opportunity to communicate with their networks and find their clients as well. However, not all people are well-versed when it comes to using LinkedIn as a marketing platform for lead generation, especially when they are new businesses. Use eBooks and Whitepapers.

Paid Content 98

Paid Content Lead Generation Linkedin Sales Qualified Leads 98

Adobe Experience Cloud Blog

NOVEMBER 20, 2018

The evolution of marketing automation has had a profound influence on marketers and buyers alike. From the days of spray-and-pray email marketing and complicated database marketing, the technology and expertise of marketers have truly elevated marketing automation as a practice.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Automation Trends 134

Customer Experience Matrix

FEBRUARY 3, 2010

Summary: Database and digital marketing are both data-driven. post described the different mindsets of database and digital marketers but it was pretty short on differences between the two marketing methods themselves. The consolidated database is the heart of the database marketing concept.

Work Management 120

Work Management Paid Search Agency Marketing Management Database Marketing 120

Webbiquity

AUGUST 19, 2016

Content marketing and SEO are often written about and addressed separately. But both are actually essential, and work in tandem as part of a broad web presence optimization (WPO) strategy. Here are a few distinctions between content marketing and SEO, as well as the effect they can have on your online visibility.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

Customer Experience Matrix

JUNE 22, 2011

Adobe's strategy itself is a curious mixture of broad ambition and narrow execution. Adobe describes its scope as nothing less than optimizing customer experience and marketing spend across the entire customer journey, from first learning about a company through validation, purchase decision, product use, and commitment.

Enterprise Management 120

Enterprise Management Digital Asset Management Marketing Management Marketing Automation Services 120

Fount Media

MAY 16, 2021

These are some TIPS you should follow and improve your B2B Marketing Strategy. Benefits of Email Database. In a recent study conducted by Lilistsxpanders, email marketing was rated as the best marketing channel in terms of ROI (Return on Investment), with 90 % of companies ranking it as “good” or “excellent.”

Top of Funnel 52

Top of Funnel Ideal Customer Profiles Database Marketing Marketing Budget 52

ViewPoint

MAY 23, 2011

Today we're honored to have guest blogger Ruth Stevens share her thoughts on database marketing. Ruth is Founder of eMarketing Strategy , a consulting practice that assists companies build their customer acquisition and retention strategies. Will my mail be delivered? Can I reach the person via this phone number?

Resources 120

Resources B to B Work Management Marketing Management 120

Biznology

APRIL 24, 2015

My new book, B2B Data-Driven Marketing: Sources, Uses, Results , is launching in a few weeks. While preparing case studies for book, I had the fun of interviewing a bunch of very smart B2B marketers to learn how they were applying data and analytics to their marketing objectives. First, we target the right accounts.

Ideal Customer Profiles 80

Ideal Customer Profiles Case Studies Case Study Marketing Management 80

Binary Demand

MAY 30, 2023

Impressive Stats Before moving on to the remainder of the list, here are the top six lead generating statistics for 2022: 50% of marketers prioritize lead generation in their marketing operations Organizations produce an average of 1,877 leads per month The average cost per lead across all sectors is 198.44 billion by 2023.

Lead Generation 98

Lead Generation Paid Search Agency Sales Qualified Leads Marketing Budget 98

Binary Demand

MAY 30, 2023

Impressive Stats Before moving on to the remainder of the list, here are the top six lead generating statistics for 2022: 50% of marketers prioritize lead generation in their marketing operations Organizations produce an average of 1,877 leads per month The average cost per lead across all sectors is 198.44 billion by 2023.

Lead Generation 98

Lead Generation Paid Search Agency Sales Qualified Leads Marketing Budget 98

PureB2B

JUNE 13, 2017

Marketing has been around for a very long time. Since people first started engaging in commercial trade, they’ve learned how to develop unique selling propositions and sales strategies to maximize the perceived value of their offerings. Think about it. The new technological age has also brought about the inception of the internet.

Marketing Automation Services 87

Marketing Automation Services Marketing Automation Work Management Marketing Management 87

The Point

MAY 6, 2010

A couple of weeks ago our firm prepared a detailed ROI analysis for a client helping them substantiate to their management the investment in a marketing automation platform. For other companies, the decision of whether or not to take the plunge into marketing automation is less of a slam-dunk. What would you add to this list?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Management Automation 100

PureB2B

JUNE 13, 2017

Marketing has been around for a very long time. Since people first started engaging in commercial trade, they’ve learned how to develop unique selling propositions and sales strategies to maximize the perceived value of their offerings. Below are the different types of marketing automation your brand needs to consider: 1.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Work Management Marketing Management 62

The Point

MARCH 18, 2014

Over at marketing automation firm Marketo , CEO Phil Fernandez just wrote a full-throated rant against the evils of unsolicited email and purchased email lists used indiscriminately: “How does anyone think that these are sensible emails to send to the CEO of a fast-growing public company? Those days are long gone.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Marketo Demand Generation 100

Valasys

AUGUST 29, 2023

Introducing AI-based Account Segmentation in ABM Account-Based Marketing (ABM) is a strategic approach focusing on targeting specific high-value accounts with personalized marketing efforts. Personalization: Enables tailored marketing messages and experiences. Here are the key AI-driven account targeting strategies in ABM : A.

Marketing AI 52

Marketing AI Account Based Marketing Segmentation ABM 52

Onalytica B2B

JANUARY 8, 2019

Brian Hansford – VP of Marketing Performance at Heinz Marketing. Key Topics: B2B Marketing, Demand Generation, and Marketing Technology. Bio: I’m VP of Marketing Performance at Heinz Marketing, where I’ve worked the last 6 ½ years. HOW DID YOU GET TO BECOME AN EXPERT IN B2B MARKETING.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Only B2B

AUGUST 21, 2023

In the realm of B2B marketing, building a high-quality and targeted list of quality leads is paramount. According to a study by DemandGen , 74% of B2B marketers believe that accurate data is crucial for successful marketing campaigns. Marketing automation systems enable businesses to nurture and engage with leads efficiently.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Generation 62

Martech Advisor

NOVEMBER 18, 2019

With marketers spending more and more of their budget on personalization tactics, the need for people-based marketing strategies is growing and customer relationship marketing (CRM) is beginning to evolve. Customer relationship marketing (CRM) is continuously evolving.

CRM 66

CRM Database Marketing Acquisitions Loyalty 66

SmartBug Media

JANUARY 20, 2021

HubSpot has five core products you could migrate your existing system into: CRM: The database of contacts you have, contact activity, and so forth. Marketing Hub: Marketing emails, landing pages , and so forth. Pro Tip: Spend more time now in the import process to save you future time in trying to clean up a dirty database.

Hubspot 101

Hubspot Enterprise Management Work Management Marketing Management 101

Martech

JUNE 15, 2023

” So far, so familiar; similar announcements have been made at numerous marketing technology conferences this season. Trefler views this approach as diametrically opposed to the widespread strategy of creating customer journeys that anticipate the behavior of audience segments. What do they mean for marketers.

Enterprise Management 97

Enterprise Management Marketing AI Work Management Marketing Management 97

Conversica

JULY 31, 2020

For Marketers who painstakingly worked on their 2020 plans, the lockdown has meant reassessing their strategies and changing plans from in-person meetings to alternative digital approaches to grow pipeline. For Marketing, this required a rapid reaction to shift to digital-first mentality, remix and re-plan their tactics and campaigns.

Marketing AI 52

Marketing AI Planning Lead Scoring Lead Ranking 52

Biznology

FEBRUARY 28, 2014

As a B2B marketer, I am always interested in new customer data sources, so I feel compelled to at least give them a listen. So, over time, I have come up with a 9-point assessment strategy to help marketers determine the likely legitimacy of a potential vendor, using approaches that can be replicated by anyone, at arm’s length.

B to B 80

B to B Data Hygiene Marketing Management B2B Sales 80

Convince & Convert

SEPTEMBER 14, 2010

As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. To paraphrase Tina Turner , we don’t need another acronym.

Social Media 123

Social Media Work Management Marketing Management Media 123