Webbiquity

MAY 28, 2014

Database marketing is not just about the automated front-end, and where it lands your prospects / clients once the automation ends. Daniel Faggella is an email marketing and marketing automation expert with an obsession for customer lifetime value.

Database Marketing 100

Database Marketing Email Marketing ROI Marketing Automation Services 100

PureB2B

JUNE 13, 2017

It facilitates the increased adoption of various marketing automation software, allowing brands to grow more cost-effectively. The birth of marketing technology happened sometime in the 80’s , when computers became powerful enough to store large volumes of customer information. Marketing Automation Software.

Marketing Automation Services 87

Marketing Automation Services Marketing Automation Work Management Marketing Management 87

Directive Agency

FEBRUARY 22, 2019

As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. What is Database Marketing? External databases can be created or obtained from a variety of data providers.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

The Point

OCTOBER 26, 2010

Recently, Lauren Carlson of research site Software Advice wrote a very perceptive and timely piece entitled “ Tailwinds for Marketing Automation Software ” about the broader market trends that, in her view, are driving the increased adoption of marketing automation technology. The reason?

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Budget 100

PureB2B

JUNE 13, 2017

It facilitates the increased adoption of various marketing automation software, allowing brands to grow more cost-effectively. The birth of marketing technology happened sometime in the 80's , when computers became powerful enough to store large volumes of customer information. Marketing Automation Software.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Work Management Marketing Management 62

The Point

MAY 6, 2010

A couple of weeks ago our firm prepared a detailed ROI analysis for a client helping them substantiate to their management the investment in a marketing automation platform. For other companies, the decision of whether or not to take the plunge into marketing automation is less of a slam-dunk.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Management Automation 100

The Point

FEBRUARY 4, 2011

On Focus.com , Craig Rosenberg asks: “What are the top benefits of adopting marketing automation?” My response: Based on our firm’s experience , the most common benefits of marketing automation are these: 1. Improved consistency of follow-up to all new leads independent of sales bandwidth.

Marketing Automation 100

Marketing Automation Automation Bandwidth Cost per Lead 100

Customer Experience Matrix

JULY 22, 2010

As I wrote in my June 30 post on consolidation among marketing automation vendors , I expect the number of competitors to shrink fairly quickly as new buyers concentrate their purchases among a handful of leading vendors. Will weaker marketing automation vendors merge with each other to establish a larger market presence?

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

OCTOBER 20, 2008

One of the first people I told about the new Guide to Demand Generation Systems -- an experienced database marketing consultant, no less -- was receptive to the Guide but asked whether there was any real difference between "demand generation" and "marketing automation" in general.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Automation 120

Only B2B

SEPTEMBER 28, 2023

In this blog, we’ll explore what B2B marketing personalization entails, the undeniable benefits it offers, and a step-by-step guide on how to integrate personalization seamlessly into your strategy. Automation enables you to send the right message at the right time based on lead behavior.

B2B Marketing 62

B2B Marketing Personalization Top of Funnel B2B 62

Modern B2B

MAY 22, 2023

Since the advent of marketing automation systems, communications cycles have been gaining maturity, so most marketing operations are pretty slick when it comes to SaaS. Before a database, you simply didn’t know which customers generated the most revenue.

B2B Marketing 97

B2B Marketing Marketing Management B2B Marketing Automation Services 97

The Point

MARCH 18, 2014

Over at marketing automation firm Marketo , CEO Phil Fernandez just wrote a full-throated rant against the evils of unsolicited email and purchased email lists used indiscriminately: “How does anyone think that these are sensible emails to send to the CEO of a fast-growing public company?

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Marketo Demand Generation 100

Only B2B

AUGUST 21, 2023

Marketing automation systems enable businesses to nurture and engage with leads efficiently. Advantages of Streamlining Lead Generation through Automation The advantages of automating B2B list building are multifaceted. Lead generation software and platforms help in organizing and managing the collected data.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Generation 62

Martech

SEPTEMBER 29, 2023

Dig deeper: A sales-side view of marketing, automation and AI SALES Ecommerce: Forrester predicts that, while B2B offline sales will remain flat, B2B ecommerce will grow from $1.7 AI to the rescue, in the form of Albert , a tool that enables digital advertising across the board. trillion in 2021 to $3 trillion by 2027.

Marketing Automation Services 93

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 93

The Point

JUNE 11, 2010

Recently invested in marketing automation software? Inside, you’ll discover the secrets to success and core lead management principles that can increase response rates, convert more leads to opportunities, and accelerate the ROI from marketing automation software. Matching a Marketing Automation System to Your Needs.

Lead Nurturing 100

Lead Nurturing Paper Marketing Automation Services Tips 100

Hubspot

AUGUST 3, 2012

To a whole lot of marketers out there, marketing automation is like a wonder drug. "A Marketing strategy solved!". The problem is, what these marketers don't realize is that using only marketing automation is never enough. The Problem With Relying on Automation Alone. It's as easy as that.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation Top of Funnel 28

GreenRope

JULY 27, 2020

Five Reasons Digital Marketers Love Automation. In recent years, marketing automation has become very popular among businesses of all sizes. Digital marketers love it because it makes their life easier. Marketing automation has revolutionized the way businesses are able to connect with leads and clients.

Automation 52

Automation Work Management Marketing Management Marketing Automation Services 52

Customer Experience Matrix

APRIL 10, 2014

Real Time Personalization already exists, obviously, and will remain a separate product that can work with any marketing automation system. This borders on integration of Web display with marketing automation, an extremely important trend. Every major marketing automation vendor has tried to do the same.

Marketo 120

Marketo Marketing Automation Services Conference Work Management 120

The Point

MAY 13, 2009

This is becoming a common question, driven in part by the trend in B2B towards more proactive lead nurturing and the rapid adoption of marketing automation systems. Tags: Blogs Database Marketing E-mail Installed Base Marketing Lead Management Lead Nurturing Marketing Automation e-newsletters.

Lead Nurturing 100

Lead Nurturing Marketing Automation Services Database Marketing Newsletter 100

The Point

JULY 15, 2010

Salesforce.com is a dominant player in the CRM category and an integral part of many companies’ lead management, database marketing, and demand generation programs. Data grooming is something that needs to be in every marketing VP’s budget! HS: How do marketing automation systems make Salesforce more useful?

Salesforce.com 100

Salesforce.com Marketing Automation Services Budget Programs Work Management 100

Customer Experience Matrix

SEPTEMBER 8, 2017

I’d again explain this in part by the state of the existing customer data: the more advanced B2B marketers (who are the most likely CDP buyers) nearly all have a marketing automation system in place. Well, which B2B marketers have been the most active martech adopters? That quest leads directly to CDP.

Marketing Automation Services 168

Marketing Automation Services Buy Work Management B2B Marketing 168

The Point

JUNE 29, 2009

Tags: B2B Marketing Database Marketing Demand Generation Lead Management Lead Nurturing Marketing Automation White Paper Syndication appointment setting funnelholic.

Lead Gen 100

Lead Gen Sales Qualified Leads Marketing Qualified Leads Leads 100

The Point

NOVEMBER 24, 2009

A client asks: “Now that we have our marketing automation system in place, is it really necessary to use registration forms in our lead nurturing (follow-up) campaigns? After all, we already know who these people are, correct?

Landing Pages 100

Landing Pages Lead Scoring Lead Ranking Lead Nurturing 100

Valasys

AUGUST 29, 2023

This involves gathering data from various sources, such as CRM systems, marketing automation platforms, and external databases. Marketers must ensure that the data is clean, accurate, and properly organized to yield meaningful insights when fed into AI algorithms.

Marketing AI 52

Marketing AI Account Based Marketing Segmentation ABM 52

The Point

OCTOBER 14, 2010

Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. Based on first-hand impressions, however, it’s not how the vast majority of clients are employing (or even thinking of) marketing automation. It’s all heady stuff.

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

The Point

NOVEMBER 15, 2010

Most marketing automation platforms make it a simple task to “clone” emails and landing pages, and create variations on the fly. But even with the most sophisticated marketing automation technology at hand, doing so can be a tall order. Take advantage of it. Here are 5 ways to consider segmenting your campaign: 1.

Lead Nurturing 100

Lead Nurturing Segmentation Sales Qualified Leads Campaigns 100

Customer Experience Matrix

JUNE 22, 2011

Nor does Adobe manage the underlying customer database, marketing campaigns, or deep analytics. The delay is unfortunate, since the attention of the enterprise marketing automation world has already shifted to yesterday’s announcement that Oracle is acquiring Web “experience” management vendor FatWire Software.

Enterprise Management 120

Enterprise Management Digital Asset Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

SEPTEMBER 29, 2009

It’s not that I’m obsessive, but just to gnaw a bit more on last week’s bone about the coming unification of Web and other marketing data. - a recent survey sponsored by enterprise marketing automation vendor Unica found that “integration with other marketing solutions” was the most commonly cited web analytics challenge (46%).

Enterprise Management 120

Enterprise Management Customer Surveys Marketing Management Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 4, 2010

This seems to contradict my position: if email is run by personalization-oriented database marketers, while Web advertising and (perhaps) site content are run by behavioral-targeting-oriented digital marketers, then email personalization should be more common. database) marketers and Web (i.e.,

Online Marketing 120

Online Marketing Customer Surveys Advertising Channels Lead Scoring 120

The Point

DECEMBER 15, 2020

Over time, an accumulation of stale, non-responsive leads can bump you to a higher pricing tier for your CRM or marketing automation license. . * High bounce rates and low open rates can damage your email reputation, which in turn may impact overall deliverability.

Lead Scoring 162

Lead Scoring Lead Ranking Marketing Qualified Leads Leads 162

ViewPoint

OCTOBER 21, 2017

Testing is extremely important if you use marketing automation. Read this blog (published by CMO by Adobe) for more information about calibrating and validating marketing automation. The bottom line is that we trashed the entire list, built them a new, accurate list (for a fee) and the campaign results were excellent.

Marketing Automation Services 149

Marketing Automation Services Validation Broadcasting Deliverability 149

Customer Experience Matrix

JANUARY 31, 2010

Aprimo was founded in 1998 and has more than 200 clients on its original marketing system, which offers modules for marketing automation and marketing resource management. Marketing Studio was launched in September 2009 and at this writing has 22 clients, including a mix of business and consumer marketers.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

ViewPoint

MARCH 29, 2017

Testing is extremely important if you use marketing automation. Read this blog (published by CMO by Adobe) for more information about calibrating and validating marketing automation. The bottom line is that we trashed the entire list, built them a new, accurate list (for a fee) and the campaign results were excellent.

Marketing Automation Services 120

Marketing Automation Services Validation Broadcasting Deliverability 120

Biznology

MARCH 6, 2015

Marketing automation systems are increasingly baking this option into their tools. The post Troubleshooting your B2B marketing data problems appeared first on Biznology. B2B Marketing B2B marketing Big Data data hygiene database marketing' Sign up for our emails here. Save this article as a PDF.

De-duplication 80

De-duplication B2B Marketing Work Management Marketing Management 80

SalesIntel

JANUARY 24, 2022

They can help your company remove faulty customer data from their CRM software, replace faulty data with verified data, and even generate new, verified data for their database. . Marketing Automation And ABM. Automated marketing sends marketing materials over email, text, and social media to prospective customers.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Top of Funnel 52

Customer Experience Matrix

DECEMBER 14, 2016

which also owns a database marketing services agency called Blue Sheep. . __ *The original SmartFocus was purchased in 2011 by Emailvision, which changed its own name to SmartFocus in 2013 and then sold the business (technology, clients, etc.) but kept the name for itself. The good news is: this won't be on the final.

Marketing Management 120

Marketing Management Bundling Marketing Automation Services Personalization 120

Conversica

JULY 31, 2020

Then what about the leads that score too low, do we continue to leave them in the database? Marketing Automation? Now you may say: So long as our digital marketing matches our messaging, it’s enough.

Marketing AI 52

Marketing AI Planning Lead Scoring Lead Ranking 52