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How to use LinkedIn as a Marketing Platform for Lead Generation

Valasys

LinkedIn needs no introduction. It is a popular professional social networking website used by professionals to connect with each other. Professionals use LinkedIn to connect with one another, hunt for jobs, and be aware of the latest developments in their industries and shifting audience preferences.

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15 cutting-edge tools every B2B marketer should know

Martech

Personality profiling: The long-awaited vision of one-to-one marketing is fast approaching reality, as evidenced by Crystal Knows , a Chrome extension that pops up a personality profile next to a LinkedIn page. Website personalization: Talk about the arrival of one-to-one marketing communications.

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Beware of dubious data providers: a 9-point checklist

Biznology

Tim Slevin provides a nice 3-point assessment approach in the SLMA blog , where he recommends checking out the vendor’s physical address, researching them on LinkedIn, and asking them for a data sample so specific that you can tell whether their product is any good. Do they have a website you can visit? Any other ideas out there?

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Case study in data-driven B2B customer acquisition marketing

Biznology

Five9’s solutions provide everything businesses need to run an inbound and/or outbound center for sales and marketing, customer service, or outsourcing, including sophisticated management tools for reporting, recording, workforce management, quality monitoring, and CRM integration. First, we target the right accounts.

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Building Your B2B Marketing Database

Biznology

Here are the elements you are likely to want to capture and maintain in a B2B marketing database. Phone, fax, website. Some data discovery can be done via LinkedIn and scouring corporate websites, which are likely to provide contact names, titles and email addresses you can use to populate your company records.

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Getting Started with HubSpot: A 4-Step HubSpot Setup Plan

SmartBug Media

Well, every HubSpot account is given a unique code that helps HubSpot track their website traffic. YouTube (Marketing Hub Enterprise only). For both: What information would be nice to have when a person fills out a form on your website? HubSpot has five “products'' you can migrate your data into: CRM: Your contact database.

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Automating B2B List Building: Tools and Techniques for Streamlined Lead Generation

Only B2B

Web scraping tools extract relevant information from websites, directories, and social media platforms. Must Read: Pro Tips To Build Your B2B Contact List On LinkedIn Essential Tools for Automated B2B List Building A. These tools can extract data from various online sources, including websites, directories, and social media platforms.