Acxiom Uses Social Media Data to Segment Email Lists
Customer Experience Matrix
SEPTEMBER 17, 2009
Apparently (and I’m taking Acxiom’s word on this), this data is publicly available from most social networks ( Twitter , Facebook , MySpace , LinkedIn , Plaxo and some more specialized ones) once you know someone’s email address. So Acxiom has taken its own database of more than 500 million email addresses and found the connections for each.
Let's personalize your content