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New York’s happiest B2B database marketer

Biznology

So after the session, I collared one of the hand-raisers, Adam Gelles, who turned out to be a partner at Marketing2Marketers, a B2B agency specializing in ad-sales marketing. Please meet New York’s happiest database marketer. Lastly, we have a special technology that direct integrates our Salesforce Instance with LinkedIn data.

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How to reach your customers at work or at home

Biznology

I have just learned about a new service from the San Antonio-based database marketing company Stirista that offers a way to link an individual’s consumer record with the business record. Have you ever wished you knew more about the consumer side of your business customers?

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Beware of dubious data providers: a 9-point checklist

Biznology

Tim Slevin provides a nice 3-point assessment approach in the SLMA blog , where he recommends checking out the vendor’s physical address, researching them on LinkedIn, and asking them for a data sample so specific that you can tell whether their product is any good. Do they have a company page on LinkedIn? Any other ideas out there?

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Building Your B2B Marketing Database

Biznology

Database marketing companies will sell you data elements that may be missing, most important among these being industry (in the form of SIC or NAICs codes), company size (revenue or number of employees, or both) and title or job function of contacts. B2B Marketing analytics data append data discovery database marketing web data'

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Case study in data-driven B2B customer acquisition marketing

Biznology

Five9’s solutions provide everything businesses need to run an inbound and/or outbound center for sales and marketing, customer service, or outsourcing, including sophisticated management tools for reporting, recording, workforce management, quality monitoring, and CRM integration. First, we target the right accounts.

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B2B prospecting data just keeps getting better

Biznology

Links to LinkedIn profiles of company managers (Stirista). Imagine what marketers could do with a treasure trove of data elements like these to help identify high-potential prospects. B2B Marketing Market Research Offline Marketing Slider B-to-B B2B Data data modeling database marketing lead generation marketing lists propspecting'

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Troubleshooting your B2B marketing data problems

Biznology

When you know that there is a job change and you have the new information, you must move the contact to the new company in your database. You might also add a LinkedIn profile URL to the record. The post Troubleshooting your B2B marketing data problems appeared first on Biznology. Sign up for our emails here.