Database Marketing Lead Nurturing Loopfuse Salesforce.com Twitter 
Online Marketing Institute
JULY 31, 2009
I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. Synchronizing prospect and opportunity databases is key. The data has to flow back and forth and not dirty up the pipeline with raw leads. 6) SFA integration — ditto the above.
Online Marketing Institute
JULY 31, 2009
The problem is: these platforms are heavy on campaign design, execution, and reporting and light on lead management. They actually have their sales and marketing orgs aligned and working together. IF they have sales reps twiddling their thumbs, they start screaming for "more leads" and don't care how you get them.
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