Customer Experience Matrix

FEBRUARY 2, 2010

Summary: Database marketing and digital marketing are more different than it seems. It’s self-evident that digital marketing (mostly on the Internet, but also mobile, in-game, and eventually interactive TV) is a major change from both traditional mass media and more recent database marketing (mail, email, telemarketing, CRM).

Database Marketing 120

Database Marketing Work Management Marketing Management Marketing Automation Services 120

Smarte

AUGUST 14, 2018

The face of Database marketing is still continuing to evolve despite being around for nearly three decades. Many marketers are yet to implement Database Marketing, wait a minute, what is Database Marketing? Breaking up your contact lists into smaller segments is the first step in Database Marketing.

Ideal Customer Profiles 45

Ideal Customer Profiles Database Marketing Work Management Conversion 45

PureB2B

AUGUST 3, 2016

Quality leads are more likely to have a better customer lifetime value compared to cold leads. You can also use their contact info for target marketing and advertising purposes. 10 Ways to Optimize Your Blog for Lead Generation. How do you turn your blog into a lead generating machine?

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

PureB2B

AUGUST 3, 2016

Quality leads are more likely to have a better customer lifetime value compared to cold leads. You can also use their contact info for target marketing and advertising purposes. 10 Ways to Optimize Your Blog for Lead Generation. How do you turn your blog into a lead generating machine?

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

ViewPoint

SEPTEMBER 29, 2016

By applying market segmentation techniques and testing segments you can identify and then prioritize on those segments that generate the highest return and eliminate those segments where the return is not sufficient to invest the time and money in the clean-up. Traditional Database Marketing Cleanups Miss the Mark – And The Potential.

Lead Ranking 120

Lead Ranking Lead Scoring Database Marketing Budget Programs 120

SalesIntel

JANUARY 19, 2022

When examining B2B marketing strategies, it is important to use ROI to gauge the best choices. There are a few tried and true strategies that generally boost mROI if implemented correctly. . Database marketing. Increasing speed to lead. Increase ROI with Database Marketing . Leads generated?

Sales Management 97

Sales Management ROI B2B Top of Funnel 97

Martech

MARCH 1, 2024

This article outlines essential retention marketing strategies and tactics tailored specifically for a B2B context to strengthen customer relationships, prevent churn and maximize lifetime value. Year after year, survey after survey, leads were number one.

Tactics 116

Tactics Work Management B2B Marketing Marketing Management 116

PureB2B

MAY 30, 2022

Which B2B lead generation strategies really work ? Without leads, B2B marketers don’t have prospects. Below, we’ve compiled a near-comprehensive guide to all things B2B lead generation. Read on to learn more about the strategies and tactics that will take your marketing to the next level.

Work Management 62

Work Management Lead Generation Paid Content Sales Qualified Leads 62

Biznology

JANUARY 5, 2022

This month we’re pleased to feature Consultants Collective member customer acquisition and retention consultant, specializing in B2B markets, Ruth Stevens. Ruth advises companies on go-to-market strategy, sales lead generation, customer and prospect data, content marketing and ABM.

Ideal Customer Profiles 104

Ideal Customer Profiles Consulting Profiling BtoB 104

The Point

JUNE 11, 2010

Other topics on tap include: * Scrapping Traditional for Content Marketing. * 10 Best Practices for Lead Generation & Pipeline Acceleration. Matching a Marketing Automation System to Your Needs. For more information on the summit and to register, click here.

Lead Nurturing 100

Lead Nurturing Paper Marketing Automation Services Tips 100

The Point

MAY 6, 2010

Or even if the processes with which those leads are shepherded along the sales cycle are woefully inadequate, a company may not generate the volume of inquiries necessary in order for marketing automation to make a difference. Does most of your business come from leads generated in the last 30 days?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Management Automation 100

markempa

SEPTEMBER 9, 2013

Tweet According to the MarketingSherpa 2012 Lead Generation Benchmark Report , 24% of marketers ask a timeline-to-purchase question on their lead capture forms. Q: Please select the most important fields that you need to collect from your leads on the lead generation form.

Lead Gen 120

Lead Gen Lead Ranking Lead Scoring Sales Qualified Leads 120

SalesIntel

APRIL 21, 2021

To ensure that marketers and sales professionals can identify and reach the right leads at the right time, data cleansing and data enrichment are the two most commonly used methods to have accurate contacts for outreach. This is why SalesIntel uses human verification to ensure that our data is as reliable as possible.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Top of Funnel 95

The Point

NOVEMBER 24, 2009

If you track clicks and not registrations, you’ll be measuring response, generating sales alerts, and assigning lead scores based on an action that is, in my view, less than an actual response.

Landing Pages 100

Landing Pages Lead Scoring Lead Ranking Lead Nurturing 100

The Point

AUGUST 17, 2010

Tags: B2B Marketing Database Marketing Demand Generation Dimensional Mail Direct Mail Installed Base Marketing Lead Management Lead Nurturing direct marketing b2b demand generation b2b lead generation direct marketing best practices.

Marketing Mix 100

Marketing Mix Planning Lead Nurturing Demand Generation 100

Biznology

NOVEMBER 27, 2013

B2B Marketing Market Research Offline Marketing Slider B-to-B B2B Data data modeling database marketing lead generation marketing lists propspecting' Bernice and I are always open to ideas for future studies. We welcome your feedback and suggestions.

Lead Ranking 80

Lead Ranking Marketing Management B to B Lead Scoring 80

Webbiquity

AUGUST 19, 2016

A well-optimized site designed with user experience as a priority will more effectively convert visits into leads, generating more income. When both SEO and content marketing strategies are used individually, you aren’t able to harness the full power they can bring to your business. Twitter: @ CustardMedia.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

The Point

JUNE 1, 2010

How should B2B companies consider incorporating games into their marketing mix? Could games be a potentially viable form of “content&# to weave into lead generation, database marketing, or lead nurturing campaigns? HS: Thanks Mark! Build traffic, members, and recommendations for a Facebook fan page.

Advertising Agencies 100

Advertising Agencies Demand Generation Agencies B2B Marketing B2B 100

The Point

JULY 19, 2010

However, in my view, relying too heavily on Webinars as a lead generation tool is simply setting the proverbial bar too high, and doing so can eliminate a large subset of prospects who may have a genuine interest in your product or service but just don’t have the time or the inclination to attend an event.

Webinar Metrics 100

Webinar Metrics Demand Generation Agencies BtoB Demand Generation 100

PureB2B

JUNE 13, 2017

The birth of marketing technology happened sometime in the 80's , when computers became powerful enough to store large volumes of customer information. a customer management company, developed the first ever database marketing software, basically a primitive CRM platform. In 1986, ACT!,

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Work Management Marketing Management 62

Biznology

APRIL 24, 2015

Five9’s solutions provide everything businesses need to run an inbound and/or outbound center for sales and marketing, customer service, or outsourcing, including sophisticated management tools for reporting, recording, workforce management, quality monitoring, and CRM integration. First, we target the right accounts.

Ideal Customer Profiles 80

Ideal Customer Profiles Case Studies Case Study Marketing Management 80

SmartBug Media

JANUARY 20, 2021

Import these contacts in small groups to ensure they’re imported properly, to avoid future mistakes such as sending a poorly targeted marketing email to a lead who is about to sign off on a large deal. Pro Tip: Spend more time now in the import process to save you future time in trying to clean up a dirty database.

Hubspot 101

Hubspot Enterprise Management Work Management Marketing Management 101

PureB2B

JUNE 13, 2017

The birth of marketing technology happened sometime in the 80’s , when computers became powerful enough to store large volumes of customer information. a customer management company, developed the first ever database marketing software, basically a primitive CRM platform. In 1986, ACT!,

Marketing Automation Services 87

Marketing Automation Services Marketing Automation Work Management Marketing Management 87

The Point

JUNE 27, 2012

For today’s B2B marketer, content is the fuel that feeds the demand generation engine. But when lead generation, lead nurturing , customer marketing and social media programs all require a constant feeding of new, compelling content, what do you do when the pace of new programs outstrips your ability to generate that content?

Campaigns 100

Campaigns Peer-to-peer Lead Nurturing Paper 100

SnapApp

APRIL 5, 2016

Marketers are always looking for a reason to engage with their database. Marketing engagements like emails, paid media, events, webinars, and social all form the opportunities a lead has to score and hopefully move on to the next stage of their journey. Yet, figuring out the the purpose of the engagement can be tricky.

Campaigns 48

Campaigns Buzz Paid Search Agency Impressions 48

SmartBug Media

JANUARY 20, 2021

Import these contacts in small groups to ensure they’re imported properly, to avoid future mistakes such as sending a poorly targeted marketing email to a lead who is about to sign off on a large deal. Pro Tip: Spend more time now in the import process to save you future time in trying to clean up a dirty database.

Hubspot 59

Hubspot Enterprise Management Work Management Marketing Management 59

Hinge Marketing

MARCH 1, 2016

Digital marketing technologies that help us reach out to prospects, convert leads into clients and then retain those clients. Database marketing systems that personalize communications with prospects and clients. Marketing and sales tools that automate and optimize lead generation and our nurturing efforts.

Marketing Management 48

Marketing Management Service Budget Programs Thought Leadership 48

PureB2B

DECEMBER 5, 2019

In a hyper-competitive economy, analysis driven by data can help develop strategies and efficient activities that will catch your target market interest and improve both bottom-line and top-line figures. However, the relationship between data and marketers has become distressed due to the quality of data companies have.

B2B 62

B2B Validation Sales Qualified Leads Verticals 62

Biznology

MAY 30, 2012

It’s tough to do sustainable marketing on faith. Myself, I grew up as a marketer in the world of measurable direct and database marketing. I like marketing campaigns that provide predictable results. But we only have conjecture on the other. So it boils down to which side you believe.

B to B 80

B to B RFP Sales Qualified Leads Lead Ranking 80

Biznology

DECEMBER 26, 2012

It took a while, but Facebook marketing is now ready for mainstream B2B, in support of branding, lead generation, and customer relationship marketing goals for enterprises of all sizes. I encourage readers to add their own. . Facebook is ready, at last, for the B2B prime time.

B2B Marketing 80

B2B Marketing Data Hygiene Planning Paid Search Agency 80

Hubspot

FEBRUARY 26, 2015

You could also have a blog post that has one comment but generates tons of leads. The number of visits and leads generated from a blog post can give you a much better picture of the health of your blog when it comes to driving bottom-line results. 5) Reports on Your Entire Database.

Clickthrough 28

Clickthrough Paid Search Agency Click Rate Open Rate 28

Online Marketing Institute

JULY 31, 2012

Lead Generation. Sales & Marketing. --> Bloggers. --> Resources. Database Marketing. Reader Service and Lead Generation. Audience Development. Assn/Non-Profit. B2B: Business Media. City & Regionals. CMS Insights. Consumer Media. Design & Production. Digital Editions. eMedia & Technology. White Papers.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

PureB2B

DECEMBER 30, 2019

Most marketers would have probably heard of Search Engine Optimization (SEO) – it’s the process of optimizing the quality and quantity of your website traffic from the search engine results page. Businesses, along with practically any and all types of transactions, are carried out in the digital world.

SEO 62

SEO Marketing & Strategy B2B Lead Scoring 62

PureB2B

NOVEMBER 26, 2019

The objective, like many other business activities, is to convert leads into sales. Many companies implement an SEO strategy – experiencing varying degrees of success, it’s clear the benefits are worth your company’s time. SEO is a great concept and useful in achieving a goal.

Landing Pages 62

Landing Pages Conversion Top of Funnel Lead Scoring 62

Smarte

MAY 24, 2023

The top sales database providers offer a range of services, from basic lists of contacts to more advanced solutions that include data cleansing, account-based marketing, and lead generation. They must have a vast database of companies and contacts, covering various industries and geographic locations.

Zoominfo 52

Zoominfo Marketing Automation Services Demand Generation Marketing Management 52

The Point

FEBRUARY 18, 2014

A company in a nascent product category is more likely to find value in a database marketing approach, one in which they acquire “cold” names of prospects that meet target demographic criteria, and then market to those prospects consistently over time with a stream of informational offers.

Paid Search Agency 100

Paid Search Agency Demand Generation Inbound Marketing Lead Gen 100

SalesIntel

FEBRUARY 28, 2024

The platform also promotes a technology tracking system, account-based marketing apps, and competitive intelligence information. Lead generation and sales intelligence elements include intent data triggers, data enrichment, and predictive modeling. There is a limit to how many mid-market buyers are available to you.

Work Management 52

Work Management Marketing Management Ideal Customer Profiles Zoominfo 52