Biznology

NOVEMBER 23, 2016

I have just learned about a new service from the San Antonio-based database marketing company Stirista that offers a way to link an individual’s consumer record with the business record. I’ve been thinking about some of the things a marketer could do with this new capability.

Work Management 80

Work Management Ideal Customer Profiles Adwords Touchpoints 80

Biznology

FEBRUARY 28, 2014

Tim Slevin provides a nice 3-point assessment approach in the SLMA blog , where he recommends checking out the vendor’s physical address, researching them on LinkedIn, and asking them for a data sample so specific that you can tell whether their product is any good. All terrific ideas, which I have gladly incorporated in my approach.

B to B 80

B to B Data Hygiene Marketing Management B2B Sales 80

Biznology

AUGUST 26, 2013

Your most important tool in B2B is, arguably, the marketing database. In fact, your database is the roadmap for your B2B marketing; it’s the “recorded history of the customer relationship.” So what goes into a marketing database? Contact(s) information. from market research).

De-duplication 80

De-duplication B2B Marketing SIC Planning 80

Biznology

NOVEMBER 8, 2012

Keyword collaboration isn’t just important for digital marketing. Every major function in marketing and communications needs keyword intelligence to do their jobs: Market researchers need the right keywords to listen to the whole conversation and find the most influential voices in it.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Biznology

MARCH 6, 2015

This could be an email sign-up, or a piece of gated content–like a white paper or research report–in exchange for providing important data elements like name, title, company name, address, phone, and email. The post Troubleshooting your B2B marketing data problems appeared first on Biznology. Sign up for our emails here.

De-duplication 80

De-duplication B2B Marketing Work Management Marketing Management 80

Biznology

MAY 30, 2012

There’s a spirited debate in B-to-B marketing about whether it’s best to give away information (aka “content,” like white papers and research reports) to all comers, versus requiring web visitors to provide some information in exchange for a content download. It’s tough to do sustainable marketing on faith.

B to B 80

B to B RFP Sales Qualified Leads Lead Ranking 80

Biznology

JUNE 29, 2017

Use data appending to gather more information about the customer. Your database marketing partner can add data points to your customer record that will suggest effective reactivation strategies. Your database marketing partner can help you keep your customer records up to date. Use proven offers.

Tips 196

Tips Budget Programs Data Hygiene Intent Signal 196