Customer Experience Matrix

DECEMBER 14, 2016

The Venn in BlueVenn The unified database process, a.k.a. single customer view, has rich functionality to load data from multiple sources and do standardization, validation, enhancement, hygiene, matching, deduplication, governance and auditing. which also owns a database marketing services agency called Blue Sheep.

Marketing Management 120

Marketing Management Bundling Marketing Automation Services Personalization 120

Adobe Experience Cloud Blog

NOVEMBER 20, 2018

The evolution of marketing automation has had a profound influence on marketers and buyers alike. From the days of spray-and-pray email marketing and complicated database marketing, the technology and expertise of marketers have truly elevated marketing automation as a practice.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Automation Trends 134

ViewPoint

MAY 23, 2011

Today we're honored to have guest blogger Ruth Stevens share her thoughts on database marketing. Business marketers are always suspicious of the data they are getting from list and data companies, whether its prospecting lists or data elements purchased for “append,” to fill in gaps.

Resources 120

Resources B to B Work Management Marketing Management 120

Valasys

AUGUST 29, 2023

This involves gathering data from various sources, such as CRM systems, marketing automation platforms, and external databases. Marketers must ensure that the data is clean, accurate, and properly organized to yield meaningful insights when fed into AI algorithms.

Marketing AI 52

Marketing AI Account Based Marketing Segmentation ABM 52

Porch Group Media

AUGUST 4, 2020

In recent months, we’ve seen consumer spending habits change, brands being forced to innovate, and new government guidelines alter our everyday habits in response to COVID-19. In fact, according to recent research by Merkle , marketers continue to invest in new ways to better serve their customers.

Marketing Management 59

Marketing Management Planning Customer Satisfaction Peer-to-peer 59

Biznology

JANUARY 30, 2015

Some approaches to consider: Establish—and enforce—data governing rules to improve data entry, which will keep your matching problems under some semblance of control. The post 6 thorny data problems that Vex B2B marketers, and how to solve them appeared first on Biznology. This can be an expensive, but very helpful, tool.

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

Biznology

NOVEMBER 8, 2012

Keyword collaboration isn’t just important for digital marketing. Every major function in marketing and communications needs keyword intelligence to do their jobs: Market researchers need the right keywords to listen to the whole conversation and find the most influential voices in it.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80