Remove Database Marketing Remove Google Remove Salesforce.com Remove Vtrenz
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Marketing Automation Vendor Consolidation: Lessons from History

Customer Experience Matrix

The rest of the competitors, including the original market leaders, were nearly all purchased as line extensions by much larger firms. Salesforce.com is the big question and no one would be surprised to see them make an acquisition. Speaking of small business suppliers, Google and Intuit are long-shot contenders.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. When you are ready to start researching something before making a purchase, you read a blog, you search Google, you ask friends for recommendations, you post questions in forums, etc.