Customer Experience Matrix

FEBRUARY 2, 2010

Summary: Database marketing and digital marketing are more different than it seems. It’s self-evident that digital marketing (mostly on the Internet, but also mobile, in-game, and eventually interactive TV) is a major change from both traditional mass media and more recent database marketing (mail, email, telemarketing, CRM).

Database Marketing 120

Database Marketing Work Management Marketing Management Marketing Automation Services 120

Smarte

AUGUST 14, 2018

The face of Database marketing is still continuing to evolve despite being around for nearly three decades. Many marketers are yet to implement Database Marketing, wait a minute, what is Database Marketing? Breaking up your contact lists into smaller segments is the first step in Database Marketing.

Ideal Customer Profiles 45

Ideal Customer Profiles Database Marketing Work Management Conversion 45

Directive Agency

FEBRUARY 22, 2019

As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. What is Database Marketing? Why is Database Marketing Important for ROI? How Does it Work With PPC?

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Customer Experience Matrix

FEBRUARY 1, 2010

Here are some quick thoughts on two items: Unica ’s acquisition of paid search bid management system MakeMeTop (now mercifully renamed Unica Search) and Alterian ’s recently-released and excellent annual marketing survey. 35% of marketers expect to move more than 20% of their direct marketing budget into digital channels next year.

Database Marketing 120

Database Marketing Paid Search Agency Demand Generation Agencies Paid Content 120

Only B2B

AUGUST 21, 2023

B2B list building is the foundation upon which successful B2B lead generation campaigns are built. This targeted approach significantly enhances the efficiency of lead generation efforts, allowing businesses to focus their resources on prospects with genuine potential. Automating the process can significantly alleviate this challenge.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Generation 62

Valasys

AUGUST 18, 2020

LinkedIn, besides, being a popular professional networking website can also be used as an effective tool to generate leads for B2B companies. According to LinkedIn, 80% of B2B leads coming from social media are generated by LinkedIn. Steps to Use LinkedIn Effectively for Lead Generation.

Paid Content 98

Paid Content Lead Generation Linkedin Sales Qualified Leads 98

Martech

JANUARY 25, 2024

Ruth Stevens found her way into B2B marketing by accident, as many B2B marketers do. Her route took her through the publishing industry, then grad school, before diving into the intersection of marketing and technology by learning database marketing. One constant in Ruth’s career: teaching.

Work Management 86

Work Management Marketing Management Database Marketing Lead Gen 86

ViewPoint

SEPTEMBER 29, 2016

By applying market segmentation techniques and testing segments you can identify and then prioritize on those segments that generate the highest return and eliminate those segments where the return is not sufficient to invest the time and money in the clean-up. Traditional Database Marketing Cleanups Miss the Mark – And The Potential.

Lead Ranking 120

Lead Ranking Lead Scoring Database Marketing Budget Programs 120

SalesIntel

JANUARY 19, 2022

When examining B2B marketing strategies, it is important to use ROI to gauge the best choices. There are a few tried and true strategies that generally boost mROI if implemented correctly. . Database marketing. Increase ROI with Database Marketing . Calculating ROI for Database Marketing.

Sales Management 97

Sales Management ROI B2B Top of Funnel 97

Customer Experience Matrix

OCTOBER 20, 2008

One of the first people I told about the new Guide to Demand Generation Systems -- an experienced database marketing consultant, no less -- was receptive to the Guide but asked whether there was any real difference between "demand generation" and "marketing automation" in general.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Automation 120

PureB2B

AUGUST 3, 2016

Blogs are also widely recognized as an excellent way to generate leads , and a huge help when it comes to achieving a robust bottom line. In fact, HubSpot claims that marketers who prioritize blogging are thirteen times more likely to have a positive return on investment. Generate Quality Leads. Offer Exclusive “Gated” Content.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

Martech

SEPTEMBER 29, 2023

Prospecting data: Have a look at the integrated prospecting data platform called Anteriad Data Cloud, for self-service or managed data across B2B markets, buying groups, and intent, for content syndication, programmatic advertising and cross-channel communications. Over time, the tool gets smarter. Second, AI is everywhere, and deservedly so.

Marketing Automation Services 92

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 92

Modern B2B

MAY 22, 2023

With most B2B sales, when the deal is done and the contract is signed, marketers typically shift their attention to generating new leads, leaving the latest win to be looked after by the onboarding team or an account manager. Before a database, you simply didn’t know which customers generated the most revenue.

B2B Marketing 97

B2B Marketing Marketing Management B2B Marketing Automation Services 97

Martech

JUNE 15, 2023

” Alternatively, process mining AI (AI-driven understanding of businesses processes) plus analytical and predictive AI — combined with generative AI — can in effect declare a goal “and let the systems tune themselves toward that goal.” “Most marketing is remarkably unevolved,” he continued.

Enterprise Management 105

Enterprise Management Marketing AI Work Management Marketing Management 105

PureB2B

AUGUST 3, 2016

Blogs are also widely recognized as an excellent way to generate leads, and a huge help when it comes to achieving a robust bottom line. In fact, HubSpot claims that marketers who prioritize blogging are thirteen times more likely to have a positive return on investment. Generate Quality Leads.

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

Fount Media

MAY 16, 2021

.” Email marketing is a low-cost, easy-to-use marketing tool that generates real revenue for businesses regardless of their budget. One of the greatest benefits of database marketing is that it allows you to reach out to your most valuable clients, who are more likely to respond to your efforts.

Top of Funnel 52

Top of Funnel Ideal Customer Profiles Database Marketing Marketing Budget 52

Biznology

APRIL 2, 2015

We are fast approaching the holy grail of proactive database marketing, built on always-on, in-the-moment customer interactions. Real-time marketing will be real for business marketers, says Russell Kern of the Kern Agency. The post Where is B2B data-driven marketing headed? No more campaigns.

B2B Marketing 80

B2B Marketing B to B Marketing Management Paid Search Agency 80

The Point

MARCH 18, 2014

If those purchased lists, as is often the case, filter into the company’s demand generation engine, the result is the kind of indiscriminate, untargeted campaigns that are the topic of Phil’s rant. I’m old enough to remember when list-based marketing was the workhorse of B2B demand generation (or, as we called it back then, “direct marketing.”)

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Marketo Demand Generation 100

Martech

MARCH 1, 2024

This article outlines essential retention marketing strategies and tactics tailored specifically for a B2B context to strengthen customer relationships, prevent churn and maximize lifetime value. But, at last, B2B marketers are beginning to grasp the importance of retention marketing for profit growth.

Tactics 123

Tactics Work Management B2B Marketing Marketing Management 123

Customer Experience Matrix

FEBRUARY 3, 2010

post described the different mindsets of database and digital marketers but it was pretty short on differences between the two marketing methods themselves. DB or Not DB Database marketing is built around a marketing database that contains addressable, identifiable individuals.

Work Management 120

Work Management Paid Search Agency Marketing Management Database Marketing 120

Only B2B

SEPTEMBER 28, 2023

In this blog, we’ll explore what B2B marketing personalization entails, the undeniable benefits it offers, and a step-by-step guide on how to integrate personalization seamlessly into your strategy. Track metrics such as conversion rates, click-through rates, email open rates, and revenue generated from personalized campaigns.

B2B Marketing 62

B2B Marketing Personalization Top of Funnel B2B 62

Onalytica B2B

JANUARY 8, 2019

Brian Hansford – VP of Marketing Performance at Heinz Marketing. Key Topics: B2B Marketing, Demand Generation, and Marketing Technology. Bio: I’m VP of Marketing Performance at Heinz Marketing, where I’ve worked the last 6 ½ years. Location: Redmond, WA USA.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

The Point

JUNE 11, 2010

. * 10 Best Practices for Lead Generation & Pipeline Acceleration. Matching a Marketing Automation System to Your Needs. Tags: B2B Marketing Database Marketing Demand Generation Lead Management Lead Nurturing Marketing Automation b2b demand generation b2b lead generation.

Lead Nurturing 100

Lead Nurturing Paper Marketing Automation Services Tips 100

Biznology

APRIL 24, 2015

Five9’s solutions provide everything businesses need to run an inbound and/or outbound center for sales and marketing, customer service, or outsourcing, including sophisticated management tools for reporting, recording, workforce management, quality monitoring, and CRM integration. First, we target the right accounts.

Ideal Customer Profiles 80

Ideal Customer Profiles Case Studies Case Study Marketing Management 80

The Point

MAY 6, 2010

Or even if the processes with which those leads are shepherded along the sales cycle are woefully inadequate, a company may not generate the volume of inquiries necessary in order for marketing automation to make a difference. Does most of your business come from leads generated in the last 30 days?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Management Automation 100

The Point

JUNE 29, 2009

Tags: B2B Marketing Database Marketing Demand Generation Lead Management Lead Nurturing Marketing Automation White Paper Syndication appointment setting funnelholic.

Lead Gen 100

Lead Gen Sales Qualified Leads Leads Lead 100

The Point

AUGUST 17, 2010

Tags: B2B Marketing Database Marketing Demand Generation Dimensional Mail Direct Mail Installed Base Marketing Lead Management Lead Nurturing direct marketing b2b demand generation b2b lead generation direct marketing best practices.

Marketing Mix 100

Marketing Mix Planning Lead Nurturing Demand Generation 100

The Point

NOVEMBER 24, 2009

If you track clicks and not registrations, you’ll be measuring response, generating sales alerts, and assigning lead scores based on an action that is, in my view, less than an actual response.

Landing Pages 100

Landing Pages Lead Scoring Lead Ranking Lead Nurturing 100

The Point

JUNE 1, 2010

HS: What objectives do marketers typically have in mind when developing games for advertising purposes? Demand generation? How should B2B companies consider incorporating games into their marketing mix? Brand awareness? Customer loyalty? HS: Thanks Mark! Build traffic, members, and recommendations for a Facebook fan page.

Advertising Agencies 100

Advertising Agencies Demand Generation Agencies B2B Marketing B2B 100

The Point

JULY 19, 2010

The article contains some valuable insights on where Webinars fit in today’s B2B demand generation mix, and is definitely worth a read. Tags: B2B Marketing Database Marketing Demand Generation Webinar Invitations Webinars direct marketing email marketing webinar strategy. that appeared online today.

Webinar Metrics 100

Webinar Metrics Demand Generation Agencies BtoB Demand Generation 100

Customer Experience Matrix

DECEMBER 14, 2016

market only since March 2016, although many U.S. marketers will recall its previous incarnation as SmartFocus.* The company offers what it calls an omnichannel marketing platform that builds a unified customer database, manages marketing campaigns, and generates personalized Web and email messages.

Marketing Management 120

Marketing Management Bundling Marketing Automation Services Personalization 120

SalesIntel

APRIL 21, 2021

To ensure that marketers and sales professionals can identify and reach the right leads at the right time, data cleansing and data enrichment are the two most commonly used methods to have accurate contacts for outreach. But if the process isn’t automated, it can take a long time which is why a data partner can be highly valuable.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Top of Funnel 95

The Point

JULY 15, 2010

Salesforce.com is a dominant player in the CRM category and an integral part of many companies’ lead management, database marketing, and demand generation programs. HS: Thanks David!

Salesforce.com 100

Salesforce.com Marketing Automation Services Budget Programs Work Management 100

Valasys

AUGUST 29, 2023

By processing historical customer data, intent signals, and other relevant information, AI can automatically categorize and prioritize accounts based on their potential for conversion and revenue generation. This involves gathering data from various sources, such as CRM systems, marketing automation platforms, and external databases.

Marketing AI 52

Marketing AI Account Based Marketing Segmentation ABM 52

The Point

OCTOBER 26, 2010

Similarly, marketing automation helps companies get more from their investment in demand generation by nurturing and cultivating the vast majority of leads that aren’t immediately sales-ready. Many of the companies we see buying marketing automation technology are upgrading from older-generation email broadcast platforms.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Budget 100

markempa

DECEMBER 2, 2011

We are generating demand without having to directly pay for the usual media channels like banner ads, Adwords, etc.” explains Baxter Denney , Manager, Database Marketing at CitrixOnline. It also resulted in receiving the 2012 Email Marketing Awards’ B2B Best in Show.

Email Marketing 120

Email Marketing Banner Ads Adwords Banners 120

PureB2B

MAY 30, 2022

Which B2B lead generation strategies really work ? Without leads, B2B marketers don’t have prospects. Below, we’ve compiled a near-comprehensive guide to all things B2B lead generation. Read on to learn more about the strategies and tactics that will take your marketing to the next level. Assessing the market need.

Work Management 62

Work Management Lead Generation Paid Content Sales Qualified Leads 62