| |  Database Marketing + Forrester + Research + Resources | 11 articles |
| Page 1 of 1 | Previous | Next | FIFTH GEAR ANALYTICS OCTOBER 7, 2010 Is Multichannel Marketing Really “Dual-Channel” Marketing? With the clamor in the marketing world about multichannel marketing, it recently dawned on me that most so-called multichannel marketing is more like “dual-channel” marketing. Forrester estimates that “multichannel customers spend five times more on their in-store purchases alone, compared with the retailer’s average customer.&# Also in the same Forrester study, “Seventy percent of US online consumers research products online and purchase them offline.”. What are the barriers to real multichannel marketing? Kenyon Blunt. Tweet This! | FIFTH GEAR ANALYTICS SEPTEMBER 16, 2010  Unified Marketing: Buzzword or Bellwether? The newest buzz-phrase to hit the marketing scene is Unified Marketing. If you’re like me, my first thought is that this is just some new spin on something old, like integrated marketing , relationship marketing or customer relationship management. to it, then you have unified marketing (in simple terms). What needs unifying in today’s marketing world? | | | | | |
| INSIGHTIQ BLOG DECEMBER 22, 2011  A Marketing Reflection: Quaero's 2011 Webinar Recap Using up last vacation days, attending company holiday parties, and of course, planning for 2012 marketing efforts. In 2011, marketing saw continued growth in social media, although the growth occured on existing platforms. Also, as Forrester Research, Inc. It means that as marketers, we aren't replacing one type of customer data for the other. Happy New Year! | FIFTH GEAR ANALYTICS AUGUST 3, 2010  Customer Engagement: A New Spin on Customer Intimacy while ago, one of my advisors challenged me to read an old business book, The Discipline of Market Leaders, by Treacy and Wiersma. It was first published in 1995, and I didn’t think it had much relevance to today’s fast-changing world of marketing strategy. Just think – this was written over 10 years before social media hit the marketing scene. Kenyon Blunt. Tweet This! | B2B LEAD BLOG FEBRUARY 26, 2013  Sales Operations Instant Lead Routing Technology Advances SmartForms is designed to optimize results for each customer – it works with any marketing automation system and any CRM – and the data enrichment ties into how each sales or marketing operations team works. If a lead gets stuck in a qualification stage and no resources are available to research and add the missing routing info for a few days – how much business is being lost? | DELICIOUS B2BMARKETING JULY 31, 2009 Demandbase: A New Twist In The Lead Management Automation Market Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. | | | | | | | |
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INSIGHTIQ BLOG | WEDNESDAY, NOVEMBER 17, 2010  Online Analytics in Action: Footprints in the dark
Continue Reading Marketing for 2011: Five Critical Considerations for Success Dec 27 2010 As we close out the year and jump into 2011, I find myself looking back at the year to figure out how effective our marketing was and which marketing trends will serve us well next year. Without a doubt, the iPad and iPad applications are here to stay and we have only just begun to tap the power of this resource. Continue Reading The SEO Impact of the Long Tailed Keyword Dec 9 2010 Search Engine Optimization (SEO) is an integral part of any online marketing strategy. MORE >> -
DELICIOUS B2BMARKETING | FRIDAY, JULY 31, 2009 B2B Lead Management Market Heats Up
Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions. And it’s not clear to me if lead management automation deserves to be a separate category or to be subsumed as part of the broader marketing platform. My point: B2B marketers are looking elsewhere for help generating demand. MORE >> -
B2B LEAD BLOG | TUESDAY, FEBRUARY 26, 2013 Sales Operations Instant Lead Routing Technology Advances
Working in concert with marketing automation systems like Marketo, Eloqua, Pardot, Hubspot, Silverpop and Act-On and CRMs like Salesforce and Microsoft Dynamics, no matter how teams route their sales leads, the SmartForms data is automatically added to marketing and sales databases, triggers routing workflows and speeds leads to the correct person, eliminating time consuming and potentially delay-inducing handling steps. SmartForms is the solution of choice for a growing number of sales operations and marketing operations leaders. About ReachForce. MORE >> -
INSIGHTIQ BLOG | THURSDAY, DECEMBER 22, 2011  A Marketing Reflection: Quaero's 2011 Webinar Recap
Using up last vacation days, attending company holiday parties, and of course, planning for 2012 marketing efforts. In 2011, marketing saw continued growth in social media, although the growth occured on existing platforms. Also, as Forrester Research, Inc. It means that as marketers, we aren't replacing one type of customer data for the other. Such was the trend in 2011, and buzz words like 'Big Data' and 'Multi-Channel Marketing' gained even more strength. Most recently, Quaero's Client Manager Niall Budds joined Forrester Research Inc. MORE >> -
DELICIOUS B2BMARKETING | FRIDAY, JULY 31, 2009 Numeric Scoring: The Key To Lead Management Success
Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness. With these changes, I see Eloqua – like many of the other firms I mentioned in my prior post – moving the B2B marketing conversation ahead in an important direction. And this is where I think the marketing rubber hits the sales road. The problem? MORE >>
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