Tools to Measure Buzz and Distinguishing Customer Centric Marketing from Customer Experience Management
Customer Experience Matrix
DECEMBER 18, 2006
If you're interested, the Cymfony Web site offers a free copy of a Forrester Research report on “brand monitoring systems”. Speaking of relationships among concepts, I did want to clarify one point from last week’s posts on the attitude of marketers towards customer centricity.
Let's personalize your content