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Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. What is Database Marketing? Some notables include Google Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

When you are ready to start researching something before making a purchase, you read a blog, you search Google, you ask friends for recommendations, you post questions in forums, etc. Forrester® is a registered trademark belonging to Forrester Research, Inc. You don’t wait for a cold call to talk to an annoying sales person.