Convince & Convert

SEPTEMBER 11, 2011

Facebook, which “ranks&# status updates via EdgeRank. The smart money in the next five years in social media is not in the provision of information but rather in the interpretation of it. It’s one piece of information that needs to be combined with (ideally) several others to do social CRM well. And guess what?

Social Media 161

Social Media Database Marketing Television marketing CRM 161

Customer Experience Matrix

FEBRUARY 2, 2016

The system has prebuilt connectors to import data from popular vendors including Salesforce.com , Marketo , Hubspot , SAP , SugarCRM , and Facebook. The imported data is loaded into MongoDB, a NoSQL database that offers great flexibility and ease of deployment. It can connect with others through standard APIs.

Analysis 120

Analysis Marketing Analytics Tools Marketing Automation Services Salesforce.com 120

The Point

JULY 13, 2012

Here’s an excerpt from the comment I posted to his blog: “I love the idea of the 411 Principle as applied to Twitter and Facebook and I’d suggest it could easily extend to blog posts also. I expect any marketing email to have a tangible offer of immediate value, not just a link that the company deems I might find of interest.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Campaigns 100

Industrial Marketing Today

AUGUST 26, 2011

Credibility is built over many years of performance in the field and not by the frequency of blog posts, number of Twitter followers or Facebook likes. They know what they need and are looking at vendor sites for specific information. Those marketing tactics need to be updated to make them effective in today’s context.

Inbound Marketing 60

Inbound Marketing Paid Search Agency Companies Ad Frequency 60

Hinge Marketing

MARCH 1, 2016

The following are just a sampling of the marketing technologies that we use every day: Customer relationship management (CRM) systems that manage and analyze interactions with clients and prospects throughout their engagement with a firm. Database marketing systems that personalize communications with prospects and clients.

Marketing Management 48

Marketing Management Service Budget Programs Thought Leadership 48

Convince & Convert

SEPTEMBER 14, 2010

If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. trying to get at information, oops scratch that b. then getting the information out.

Social Media 123

Social Media Work Management Marketing Management Media 123

PureB2B

AUGUST 3, 2016

Sharing valuable information is a great way to get customers to trust your brand, and blogging is the perfect platform for you to do exactly that. Once you’ve captured their attention, offering a suitable reward in return for their contact information is a great way to generate qualified leads. Build Authority and Establish Trust.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

The Point

JUNE 27, 2012

Do you broadcast a monthly newsletter to your database? Make that newsletter or blog the offer in your next campaign, and sell it just like you would any other informational offer like a white paper or Webinar – by promoting the value of the content, and by describing what the reader will learn/gain by becoming a subscriber.

Campaigns 100

Campaigns Peer-to-peer Lead Nurturing Paper 100

Hubspot

FEBRUARY 26, 2015

2) Facebook Likes. A Like on Facebook can be exciting. But just because someone Likes your post doesn''t mean they''re actually clicking through to your website -- which, you know, is a top reason why you''re on Facebook in the first place. 5) Reports on Your Entire Database.

Clickthrough 28

Clickthrough Paid Search Agency Click Rate Open Rate 28

The Point

SEPTEMBER 6, 2011

The information collected by those questions will enable iDirect to craft ever more tailored communication and also allows the iDirect sales force to respond and communicate with prospects more intelligently and effectively. Leveraging social media to help maintain mindshare, keep prospects informed.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

Convince & Convert

APRIL 28, 2010

If you have income in your database, isolate customers in the upper middle tier (for most companies). Look to Facebook Somewhat surprising (at least to me) was the finding in the Forrester study that 62% of influential impressions from Mass Influencers took place on Facebook, with Twitter just 10%. Let’s break this down.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

PureB2B

AUGUST 3, 2016

Once you’ve captured their attention, offering a suitable reward in return for their contact information is a great way to generate qualified leads. You can host webinars that provide detailed feedback that’s customized for clients who provide their contact and personal information. Another Marketing Tool to Try: the Hello Bar.

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

Online Marketing Institute

JULY 31, 2012

While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. Here, digital audience marketers chime in on the ones they’re using now, and why. The breakdown: “The Chartbeat interface is very intuitive and visual, so you can get a lot of information in one place.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Webbiquity

JANUARY 12, 2021

Michael: On the technical level, we track pretty much everything that happens on the website, as well as integrate that with transactional platforms like a CRM, marketing automation , and those kinds of things. We basically pull all of those together, on the technical side, into a graph database which allows us to see end-to-end.

Allocation 230

Allocation Marketing Budget Marketing Attribution Multi-Touch Attribution 230

Oktopost

JULY 20, 2023

The introduction of CRM happened way back in the 1980s, when databases were just starting to make the rounds in the corporate world. Equip marketers with social monitoring and listening tools to ensure real-time awareness of any trends, relevant customer or competitor insights, keyword usage, or market shifts.

Social Media 62

Social Media CRM Media Work Management 62

Digital B2B Marketing

APRIL 20, 2016

However, as they do they lose some of the targeting benefit that made the database approach interesting in the first place. Any marketer with a sizable database can onboard data. With a large enough database, marketers can implement this directly themselves through any DSP. Your Personal Profiles.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising DemandBase 100

Buzz Marketing for Technology

JUNE 27, 2008

LinkedIns 361% year-over-year growth handily beats Facebooks 56% growth in the same period, according to the latest stats from Nielsen: However many people have pointed out to me that my case is unusual. I am not sure if this works as well in Facebook. In Facebook it is way more free-form and that is probably a lot more fun.

Linkedin 100

Linkedin Google Enterprise Management Work Management 100

Adobe Experience Cloud Blog

SEPTEMBER 26, 2013

The information gleaned by paying attention to a consumer’s digital behavior is her online body language. This gives you solid and very powerful information to go on. Did she navigate to your site from Facebook? You can even begin to figure out what interests her, what annoys her, and what persuades her. If so, how recently?

Lead Ranking 48

Lead Ranking Forrester Click Rate Trigger Marketing 48