The Point

JUNE 1, 2010

The Facebook game Farmville has (at last count) more than 30 million active daily users. So where does this leave the B2B marketer? . We build Flash AS3 games along with Flash AS3/XHTML apps for Web and Facebook applications. Build traffic, members, and recommendations for a Facebook fan page. Any other suggestions?

Advertising Agencies 100

Advertising Agencies Demand Generation Agencies B2B Marketing B2B 100

The Point

OCTOBER 14, 2010

Provide readers the ability to “like” individual content assets on Facebook. Use separate URLs when promoting content via Twitter, Facebook, blogs, PR, etc. “ Tags: B2B Marketing Campaign Measurement Content marketing Database Marketing Demand Generation Lead Management Lead Nurturing Marketing Automation marketo.

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

The Point

JULY 13, 2012

Here’s an excerpt from the comment I posted to his blog: “I love the idea of the 411 Principle as applied to Twitter and Facebook and I’d suggest it could easily extend to blog posts also. I expect any marketing email to have a tangible offer of immediate value, not just a link that the company deems I might find of interest.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Campaigns 100

The Point

JUNE 27, 2012

Especially in the context of lead nurturing , the more ways a prospective customer is connected to your company – by email, Facebook, Twitter, LinkedIn, Pinterest, Google+, etc. Promote social media connections.

Campaigns 100

Campaigns Peer-to-peer Lead Nurturing Paper 100

The Point

SEPTEMBER 6, 2011

This served a number of purposes: introducing greater interactivity through functionality like comments and social sharing (Facebook, Twitter), but also leveraging newsletter content to drive increased search traffic and ultimately, more inbound inquiries.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100