Customer Experience Matrix

SEPTEMBER 17, 2009

Apparently (and I’m taking Acxiom’s word on this), this data is publicly available from most social networks ( Twitter , Facebook , MySpace , LinkedIn , Plaxo and some more specialized ones) once you know someone’s email address. So Acxiom has taken its own database of more than 500 million email addresses and found the connections for each.

Social Media 120

Social Media Segmentation Marketing Management Media 120

The Point

OCTOBER 14, 2010

Provide readers the ability to “like” individual content assets on Facebook. Use separate URLs when promoting content via Twitter, Facebook, blogs, PR, etc. “ Tags: B2B Marketing Campaign Measurement Content marketing Database Marketing Demand Generation Lead Management Lead Nurturing Marketing Automation marketo.

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

Convince & Convert

SEPTEMBER 11, 2011

Facebook, which “ranks&# status updates via EdgeRank. I fear that lazy companies use it as a replacement for sound CRM and database marketing initiatives that bolt together multiple data points for better business intelligence. And guess what? Google, which “ranks&# Web pages.

Social Media 159

Social Media Database Marketing Television marketing CRM 159

Biznology

NOVEMBER 8, 2012

Earned: Press releases, blogs, organic search, social outreach, Facebook, Twitter. In 2012, IBM made a concerted effort to use a unified keyword database. Market research used the words to tap into existing conversations and develop talking points for messaging. Brand marketers built a messaging guide that all participants used.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

SmartBug Media

FEBRUARY 11, 2021

HubSpot allows you to connect the following networks: Facebook. YouTube (Marketing Hub Enterprise only). Hubs Setup: Marketing, Sales, and Service. HubSpot has five “products'' you can migrate your data into: CRM: Your contact database. Marketing Hub: Your marketing assets, like landing pages and emails.

Hubspot 105

Hubspot Planning CMS Development Marketing Automation Services 105

Biznology

DECEMBER 26, 2012

I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013. My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix. Facebook is ready, at last, for the B2B prime time.

B2B Marketing 80

B2B Marketing Data Hygiene Planning Paid Search Agency 80

Biznology

SEPTEMBER 7, 2010

So, when we think about Internet companies (Google, Facebook, and others) starting businesses based on pleasing the user and expecting that a business model for making money will emerge, it seemed breathtakingly new, but it is clear that the Dead did it first. They go direct.

Paid Search Agency 80

Paid Search Agency Advertising Agencies Merchandising Wikipedia 80

Customer Experience Matrix

JANUARY 31, 2010

System scope also extends to inbound marketing. Marketing Studio offers a blog engine tailored to corporate needs: managers can review and approve posts; the system can automatically notify Twitter , LinkedIn and Facebook of new post; and each blog topic is assigned a different URL, which helps with search engine rank.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

FEBRUARY 2, 2016

The system has prebuilt connectors to import data from popular vendors including Salesforce.com , Marketo , Hubspot , SAP , SugarCRM , and Facebook. The imported data is loaded into MongoDB, a NoSQL database that offers great flexibility and ease of deployment. It can connect with others through standard APIs.

Analysis 120

Analysis Marketing Analytics Tools Marketing Automation Services Salesforce.com 120

The Point

JULY 13, 2012

Here’s an excerpt from the comment I posted to his blog: “I love the idea of the 411 Principle as applied to Twitter and Facebook and I’d suggest it could easily extend to blog posts also. I expect any marketing email to have a tangible offer of immediate value, not just a link that the company deems I might find of interest.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Campaigns 100

Hinge Marketing

MARCH 1, 2016

The following are just a sampling of the marketing technologies that we use every day: Customer relationship management (CRM) systems that manage and analyze interactions with clients and prospects throughout their engagement with a firm. Database marketing systems that personalize communications with prospects and clients.

Marketing Management 48

Marketing Management Service Budget Programs Thought Leadership 48

Industrial Marketing Today

AUGUST 26, 2011

Credibility is built over many years of performance in the field and not by the frequency of blog posts, number of Twitter followers or Facebook likes. Those marketing tactics need to be updated to make them effective in today’s context. Use dynamic content in your email marketing.

Inbound Marketing 60

Inbound Marketing Paid Search Agency Companies Ad Frequency 60

Convince & Convert

APRIL 28, 2010

If you have income in your database, isolate customers in the upper middle tier (for most companies). Look to Facebook Somewhat surprising (at least to me) was the finding in the Forrester study that 62% of influential impressions from Mass Influencers took place on Facebook, with Twitter just 10%. Let’s break this down.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Hubspot

FEBRUARY 26, 2015

2) Facebook Likes. A Like on Facebook can be exciting. But just because someone Likes your post doesn''t mean they''re actually clicking through to your website -- which, you know, is a top reason why you''re on Facebook in the first place. 5) Reports on Your Entire Database.

Clickthrough 28

Clickthrough Paid Search Agency Click Rate Open Rate 28

Convince & Convert

SEPTEMBER 14, 2010

Just as e-mail marketers learned to adapt as people evolved from sharing one e-mail address to having multiple e-mail addresses, today’s marketers need to address the many different social spheres individuals may inhabit. Listen, respond, and adjust not just your marketing message, but your entire value delivery chain.

Social Media 123

Social Media Work Management Marketing Management Media 123

The Point

JUNE 27, 2012

Especially in the context of lead nurturing , the more ways a prospective customer is connected to your company – by email, Facebook, Twitter, LinkedIn, Pinterest, Google+, etc. Promote social media connections.

Campaigns 100

Campaigns Peer-to-peer Lead Nurturing Paper 100

Online Marketing Institute

JULY 31, 2012

While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. Here, digital audience marketers chime in on the ones they’re using now, and why. Database Marketing. This means there is always a margin of error in what the tool is measuring. Ad Tracking.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

PureB2B

AUGUST 3, 2016

Database Marketing ) to other resources on your site. This encourages visitors to share your content on Facebook, Twitter, Instagram, LinkedIn, and other sites, which in turn, helps enable your audience to expand your online network. Throughout the post, link these words (i.e. Make it Easy to Share Your Content on Social Media.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

Convince & Convert

AUGUST 2, 2012

Our friends at Janrain , all kinds of interesting social signing and social media database marketing. Because sometimes, for example, Facebook advertising sponsored stories is a combination of factors. You sit in front of Facebook and Twitter, but there’s quite an emotional toll. Jeremiah, why is this happening?

Paid Search Agency 115

Paid Search Agency Advertising Agencies Work Management Enterprise Management 115

PureB2B

AUGUST 3, 2016

Database Marketing ) to other resources on your site. This encourages visitors to share your content on Facebook, Twitter, Instagram, LinkedIn, and other sites, which in turn, helps enable your audience to expand your online network. Throughout the post, link these words (i.e. Make it Easy to Share Your Content on Social Media.

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

The Point

SEPTEMBER 6, 2011

This served a number of purposes: introducing greater interactivity through functionality like comments and social sharing (Facebook, Twitter), but also leveraging newsletter content to drive increased search traffic and ultimately, more inbound inquiries.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

Digital B2B Marketing

APRIL 20, 2016

However, as they do they lose some of the targeting benefit that made the database approach interesting in the first place. Any marketer with a sizable database can onboard data. With a large enough database, marketers can implement this directly themselves through any DSP. Your Personal Profiles.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising DemandBase 100

Webbiquity

JANUARY 12, 2021

Michael: On the technical level, we track pretty much everything that happens on the website, as well as integrate that with transactional platforms like a CRM, marketing automation , and those kinds of things. We basically pull all of those together, on the technical side, into a graph database which allows us to see end-to-end.

Allocation 230

Allocation Marketing Budget Marketing Attribution Multi-Touch Attribution 230

Oktopost

JULY 20, 2023

The introduction of CRM happened way back in the 1980s, when databases were just starting to make the rounds in the corporate world.

Social Media 62

Social Media CRM Media Work Management 62

Buzz Marketing for Technology

JUNE 27, 2008

LinkedIns 361% year-over-year growth handily beats Facebooks 56% growth in the same period, according to the latest stats from Nielsen: However many people have pointed out to me that my case is unusual. I am not sure if this works as well in Facebook. In Facebook it is way more free-form and that is probably a lot more fun.

Linkedin 100

Linkedin Google Enterprise Management Work Management 100

Adobe Experience Cloud Blog

SEPTEMBER 26, 2013

Did she navigate to your site from Facebook? This database serves as the system of record for all prospect and customer interactions within marketing, sales, and transactional systems. The result: a single place from which marketers can build highly targeted campaigns tied to trackable information about each individual contact.

Lead Ranking 48

Lead Ranking Forrester Click Rate Trigger Marketing 48

Biznology

JUNE 27, 2016

Even in industrial and technical sectors, Twitter and Facebook have proved themselves to be lively venues for engagement, sharing and conversation. According to Ajay Gupta, CEO, the best results can be produced for the “big three” networks, Twitter, Facebook, and LinkedIn. But here’s a new development.

Social Media 137

Social Media Media PR Demographics 137