SmartBug Media

AUGUST 11, 2020

Hiring a marketing agency can be an expensive endeavor, but oftentimes, the additional expense is worth the boost in customers, leads, and sales that it brings. A knowledgeable, experienced marketing agency can help your manufacturing company: Expand marketing efforts. Increase efficiency, productivity, and performance.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Ad Agencies Companies 100

Valasys

AUGUST 29, 2023

Using AI for account segmentation in Account-Based Marketing (ABM) offers several key benefits like: Efficiency: Automates the segmentation process, saving time and resources. This involves gathering data from various sources, such as CRM systems, marketing automation platforms, and external databases.

Marketing AI 52

Marketing AI Account Based Marketing Segmentation ABM 52

ANNUITAS

NOVEMBER 18, 2020

These products were supposedly created to help us be more efficient and to foster a sense of community. I personally remember thinking the business model didn’t make sense, and as a marketer focused on B2B, I struggled to make the connection between the seemingly selfless intent of the platforms and the needs or desires of my clients.

Ethics 130

Ethics Personalization B2B Opt-out 130

NuSpark Consulting

DECEMBER 14, 2013

While email marketing may not have the current gravitas of social media marketing, it remains an important and underused tactic to reach potential customers for your business. When utilized correctly, email marketing is a powerful tool that can replenish and locate contacts for your company. Focus on Your Core Demographics.

Buy 100

Buy Blast Campaigns B2B Curation 100

Biznology

MAY 28, 2015

Database marketing, also known as data-driven marketing, is being used across the B2B go-to-market process today—but it’s very likely called something different. If you are reading this article, you are already convinced of the importance of data in B2B sales and marketing. Everything old is new again.

Barriers 80

Barriers B2B Marketing Advertising Agencies B2B 80

Webbiquity

AUGUST 19, 2016

There have been theories surrounding Google’s algorithm that question if content marketing as important as people think it is for a business’ rankings for years, but there’s no doubting that efficiently marketing quality copy is beneficial to any SEO strategy. Twitter: @ CustardMedia.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

SalesIntel

APRIL 21, 2021

To ensure that marketers and sales professionals can identify and reach the right leads at the right time, data cleansing and data enrichment are the two most commonly used methods to have accurate contacts for outreach. A recent study shows that 91% of companies with more than 11 employees use CRM software for sales and marketing.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Top of Funnel 95

The Point

OCTOBER 26, 2010

As part of a team that works regularly with companies who are either actively considering marketing automation, or have just invested in the technology, we get a first-hand view into what drives people to take the leap. Here are a couple of other factors that often figure prominently: Desire for Marketing Efficiency.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Budget 100

markempa

DECEMBER 2, 2011

The result: an overall email list increase of several million contacts (35%), “which has greatly increased our media spend efficiency. explains Baxter Denney , Manager, Database Marketing at CitrixOnline. It also resulted in receiving the 2012 Email Marketing Awards’ B2B Best in Show.

Email Marketing 120

Email Marketing Banner Ads Adwords Banners 120

Martech

JUNE 15, 2023

“I still run into people who want to talk about audiences and segments — which goes back 35 years to database marketing,” he told a press panel. “Most marketing is remarkably unevolved,” he continued. Pega’s capabilities, he insists, creat responses to every individual and every opportunity.

Enterprise Management 98

Enterprise Management Marketing AI Work Management Marketing Management 98

SmartBug Media

JANUARY 20, 2021

Import these contacts in small groups to ensure they’re imported properly, to avoid future mistakes such as sending a poorly targeted marketing email to a lead who is about to sign off on a large deal. Pro Tip: Spend more time now in the import process to save you future time in trying to clean up a dirty database.

Hubspot 101

Hubspot Enterprise Management Work Management Marketing Management 101

PureB2B

JUNE 13, 2017

The birth of marketing technology happened sometime in the 80’s , when computers became powerful enough to store large volumes of customer information. a customer management company, developed the first ever database marketing software, basically a primitive CRM platform. In 1986, ACT!, Conclusion.

Marketing Automation Services 87

Marketing Automation Services Marketing Automation Work Management Marketing Management 87

The Point

MAY 6, 2010

Or even if the processes with which those leads are shepherded along the sales cycle are woefully inadequate, a company may not generate the volume of inquiries necessary in order for marketing automation to make a difference. What is the area of improvement that ultimately enabled you to win approval for marketing automation?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Management Automation 100

Biznology

NOVEMBER 27, 2013

My colleague Bernice Grossman and I recently conducted a new study indicating that B2B marketers now have the opportunity to target prospects more efficiently than ever before. In fact, you might say that business marketers now have access to prospecting data as rich and varied as that available in consumer markets.

Lead Ranking 80

Lead Ranking Marketing Management B to B Lead Scoring 80

PureB2B

JUNE 13, 2017

The birth of marketing technology happened sometime in the 80's , when computers became powerful enough to store large volumes of customer information. a customer management company, developed the first ever database marketing software, basically a primitive CRM platform. In 1986, ACT!, Customer Relationship Management Software.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Work Management Marketing Management 62

The Point

FEBRUARY 4, 2011

As a result, absent marketing automation and a well-designed lead management program, all but the hottest leads typically die a lonely death in the CRM database. Marketing automation helps accelerate the pace at which both cold and warm leads move along the sales cycle by providing information of value independent of sales follow-up.

Marketing Automation 100

Marketing Automation Automation Bandwidth Cost per Lead 100

SmartBug Media

JANUARY 20, 2021

Import these contacts in small groups to ensure they’re imported properly, to avoid future mistakes such as sending a poorly targeted marketing email to a lead who is about to sign off on a large deal. Pro Tip: Spend more time now in the import process to save you future time in trying to clean up a dirty database.

Hubspot 59

Hubspot Enterprise Management Work Management Marketing Management 59

Engagio

JUNE 11, 2018

According to the Database Marketing and Contact Acquisition Survey Report this is one area where some marketers are falling short. Part of the challenge is that marketers are simply not performing data cleansing often enough to keep track of their B2B contacts.

Account Based Marketing 54

Account Based Marketing ABM Contacts Multi-Channel 54

MarketJoy

JUNE 25, 2018

This information came when social media, content marketing, search engine optimization, and other inbound strategies had already proved their mettle with regards to “cost-efficiency.” B2B (Business-To-Business) outbound marketing is a dynamic form of sales development and drives action.

Paid Content 56

Paid Content Work Management Marketing Management Top of Funnel 56

PureB2B

DECEMBER 30, 2019

Business owners need to rise up and accept the challenge and enter the new age of digital marketing or risk being left behind by the competition. With these 5 strategies, you can analyze your market, your company and your competition so you can more efficiently conduct your business and get a leg up over the competition.

SEO 62

SEO Marketing & Strategy B2B Lead Ranking 62

PureB2B

DECEMBER 5, 2019

Data is a prime asset in marketing as it can boost the performance of marketing and sales. In a hyper-competitive economy, analysis driven by data can help develop strategies and efficient activities that will catch your target market interest and improve both bottom-line and top-line figures.

B2B 62

B2B Validation Sales Qualified Leads Verticals 62

Biznology

AUGUST 6, 2015

Digital marketers today are taking greater advantage of “real-time” data, delivering immediate responses to interactive behaviors between customer and marketer. Increasingly, the ability to manage such data points efficiently will make the traditional marketing database too stagnant and unresponsive to be useful.

B2B Marketing 80

B2B Marketing B2B Marketing Management Paid Search Agency 80

The Point

SEPTEMBER 6, 2011

The company must direct end user inquiries promptly and efficiently to the sales channel, while responding to prospective partners and end users with a message tailored to iDirect’s specific experience in that company’s market. All this presents real challenges for both demand generation and lead management.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

PureB2B

MAY 30, 2022

You might find that if there are trade shows or conferences relevant to your market, being there is a great way to make connections, grab email addresses, and improve the visibility of your brand. Social media —with a focus on LinkedIn—can be the ideal way to research contacts at companies of interest, but isn’t always quick or efficient.

Work Management 62

Work Management Lead Generation Paid Content Sales Qualified Leads 62

Salesforce Marketing Cloud

DECEMBER 12, 2022

But with many SMB offerings now outdated, this is a perfect time to examine how you can bring them up to speed — and boost your own efficiency, too. Automation doesn’t just help provide better service, it allows you to do it more efficiently and effectively. Discover new trends in the communications industry.

Small Business Marketing 52

Small Business Marketing SMB Enterprise Management Automation 52

Hubspot

AUGUST 3, 2012

And that's when things not only get efficient, but also really effective.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation Planning 28

Smarte

MAY 24, 2023

The top sales database providers should offer accurate and up-to-date information, as well as have strong data security measures in place. Now the question is, in this horde of B2B database markets, which is the most accurate one? However, it’s important to choose a reputable and reliable provider.

Zoominfo 52

Zoominfo Marketing Automation Services Demand Generation Marketing Management 52

SalesIntel

FEBRUARY 28, 2024

The B2B database market is brimming with viable solutions for businesses of all sizes and purposes. There is a limit to how many mid-market buyers are available to you. Striking a balance between cost-efficiency and the quality of data services is paramount. How do they address issues related to non-deliverability?

Work Management 52

Work Management Marketing Management Ideal Customer Profiles Zoominfo 52

The ABM Agency

FEBRUARY 9, 2021

Additionally, the Database Marketing Institute reports that developing meaningful relationships increases the number of orders placed by customers and the average size of orders, leading to an increase in total revenue. . Interested in learning more about account-based marketing? Schedule a demo with our team.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Paid Search Agency 52

PureB2B

OCTOBER 16, 2016

In recent years, marketing has come to rely on the input of big data in order to create compelling strategies and to launch sure-fire new campaigns. B2B data and database marketing are now an integral part of virtually every decision-making process. Monitor Marketing ROI. Fortunately, those days are over.

Marketing Management 62

Marketing Management Peer-to-peer Cross-Selling Loyalty 62

PureB2B

OCTOBER 16, 2016

In recent years, marketing has come to rely on the input of big data in order to create compelling strategies and to launch sure-fire new campaigns. B2B data and database marketing are now an integral part of virtually every decision-making process. Monitor Marketing ROI. Fortunately, those days are over.

Marketing Management 62

Marketing Management Peer-to-peer Cross-Selling Loyalty 62

Convince & Convert

SEPTEMBER 14, 2010

To do so efficiently requires a good database solution and marketing automation and filtration tools that incorporate social media intrinsically. We need to relate that contact to the networks where they participate, which requires we build programs tailored to each of those channels.

Social Media 123

Social Media Work Management Marketing Management Media 123

Biznology

DECEMBER 7, 2015

This has lead to 5 significant trends in B2B database marketing. There are independent data firms who can do this more efficiently, as B2B data is very difficult to work with. These merged databases can be either accessed online or returned. .

Trends 80

Trends B2B SIC Telemarketing 80

ViewPoint

JUNE 15, 2018

Tools like CRM or marketing automation or project management software provide no clear vision for enabling disparate departments in busy companies to work in concert toward the main objectives—being efficient about increasing revenue. Marketing Measurement.

Cost 136

Cost Forecasting Work Management Marketing Automation Services 136

Convince & Convert

APRIL 28, 2010

link] Targeting them can increase reach, efficiency [link] Brenna Holmes RT @clarashih: 80% brand impressions come from 16% population- boost your brand by focusing on these key influencers! link] Targeting them can increase reach, efficiency #socialmedia #sm #smo [link] SharpConsultingGroup Where to find your biggest fans (influentials)?

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Online Marketing Institute

JULY 31, 2009

The reality is that the purchasing process has changed and most marketers (and also most marketing software technologies) have not changed to support this new paradigm. Most of the companies you mention in this article fall into this camp – making existing outbound marketing processes more automated and maybe a bit more efficient.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40