| |  Database Marketing + Digg + Resources + Tools | 9 articles |
| Page 1 of 1 | Previous | Next | FIFTH GEAR ANALYTICS SEPTEMBER 7, 2010  Marketing Data Security: 5 Tips To Secure Your Laptop Marketing data, including customer and sales information, is some of the most valuable information within an organization. There are many ways data can leave your building: taking a customer file home on your laptop, mailing a USB drive, sending an email, using FTP, accessing company resources from offsite, and more. Use a theft recovery tool. Digg this! Kevin Gilbert. | FIFTH GEAR ANALYTICS SEPTEMBER 16, 2010  Unified Marketing: Buzzword or Bellwether? The newest buzz-phrase to hit the marketing scene is Unified Marketing. If you’re like me, my first thought is that this is just some new spin on something old, like integrated marketing , relationship marketing or customer relationship management. to it, then you have unified marketing (in simple terms). What needs unifying in today’s marketing world? | | | | | |
| FIFTH GEAR ANALYTICS NOVEMBER 3, 2010  Can Lead Generation Become More than “Frosting and Cherries?” Salespeople in the “Internet world” have relied on leads from marketing which are neither good nor productive. Any leads from marketing would just be a bonus (and hence the frosting and cherries analogy). sizable number of marketing and sales experts believe that lead generation is dead. Marketing and sales are frequently working at cross-purposes. Digg this! | FIFTH GEAR ANALYTICS OCTOBER 7, 2010 Is Multichannel Marketing Really “Dual-Channel” Marketing? With the clamor in the marketing world about multichannel marketing, it recently dawned on me that most so-called multichannel marketing is more like “dual-channel” marketing. There are three critical components in any multichannel marketing campaign: Coordinating and managing multiple marketing channels. In my opinion, these three components are so difficult to do that early pioneers are implementing dual-channel campaigns because it is much easier given the existing barriers to successful multichannel marketing campaigns. Digg this! | FIFTH GEAR ANALYTICS AUGUST 3, 2010  Customer Engagement: A New Spin on Customer Intimacy while ago, one of my advisors challenged me to read an old business book, The Discipline of Market Leaders, by Treacy and Wiersma. It was first published in 1995, and I didn’t think it had much relevance to today’s fast-changing world of marketing strategy. Just think – this was written over 10 years before social media hit the marketing scene. Digg this! | DELICIOUS B2BMARKETING JULY 31, 2009 Demandbase: A New Twist In The Lead Management Automation Market Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Among other stuff. | | | | | | | |
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DELICIOUS B2BMARKETING | FRIDAY, JULY 31, 2009 B2B Lead Management Market Heats Up
Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions. And it’s not clear to me if lead management automation deserves to be a separate category or to be subsumed as part of the broader marketing platform. My point: B2B marketers are looking elsewhere for help generating demand. MORE >> -
DELICIOUS B2BMARKETING | FRIDAY, JULY 31, 2009 Numeric Scoring: The Key To Lead Management Success
They have added new capabilities for delivering highly personalized direct mail, SMS/voice reminders, and on-demand fax and RSS delivery – interesting stuff that, while I’d need to talk to a client or two to be convinced of their specific usefulness, show that Eloqua is delivering a broader range of lead nurturing, drip marketing capabilities. With these changes, I see Eloqua – like many of the other firms I mentioned in my prior post – moving the B2B marketing conversation ahead in an important direction. And this is where I think the marketing rubber hits the sales road. MORE >> - Social Search at LinkedIn Beats Google - ReadWriteWeb
It only works for a defined use case, but, in a search market that is 85% going on 90% Google-dominated, this can still be significant. have been in business for 30 years and have worked across many markets, in many countries and I have worked the LinkedIn system to get those contacts usable. They will have to fix this or risk really turning off their core community and fall into the, "oh, no, another annoying spammy tool" category. selected Hiring and Human Resources and then from that I selected Staffing and Recruiting. ReadWriteWeb. RWW Network. ReadWriteWeb. MORE >>
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