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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. The technology appears useful at both ends of this spectrum. Among other stuff.

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Social Search at LinkedIn Beats Google - ReadWriteWeb

Buzz Marketing for Technology

Somebody who has probably had a great time at college using Facebook and finds the features on LinkedIn to be relatively primitive and well, kind of boring. I used the Questions & Answers feature to get answers to two real world questions. LinkedIn clearly needs to develop this feature more. Features , Social Networks , Trends.

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B2B Lead Management Market Heats Up

Online Marketing Institute

There are at least 4 amorphous groups of solution providers also setting their sights on this space: 1) Lead generation services or tools – Because this category contains both service providers (that look more like agencies or telesales outsourcers) and software as a service vendors, there are probably more than I could possibly name.