Hinge Marketing

MARCH 1, 2016

The following are just a sampling of the marketing technologies that we use every day: Customer relationship management (CRM) systems that manage and analyze interactions with clients and prospects throughout their engagement with a firm. Database marketing systems that personalize communications with prospects and clients.

Marketing Management 48

Marketing Management Service Budget Programs Thought Leadership 48

Online Marketing Institute

JULY 31, 2009

Positioning yourselves as “lead management” does not help differentiate what you REALLY do. And will the lead management market continue to grow in addition to – or despite – the plethora of offerings hovering around it? How do you differentiate between these two in conversation? Too many with too little differentiation.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Online Marketing Institute

MARCH 13, 2011

Website lead capturing for building marketing data has been right at the forefront of most marketers strategy to build in inbound leads this year. It’s scalable, the leads are more qualified and often already partly educated on your offering. What does this mean?

Sales Qualified Leads 40

Sales Qualified Leads ReadyContacts High Quality Lead netFactor 40