The Point

MARCH 18, 2014

I’ll even agree that any type of “spray and pray” advertising – the type that makes no attempt to target the right audience, deliver relevant content, or offer information of value, should be frowned upon if not outlawed completely. But let’s say your sales team wants to go after 200 “target accounts” within the financial services industry.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Marketo Demand Generation 100

The Point

AUGUST 17, 2010

Here are 5 areas that make ideal candidates for including direct mail in the marketing mix: 1. Lead Nurturing. Target Account Programs. Direct mail diversifies your risk and gives you another touch point with your key contacts. Customer Marketing. Small Business. Top Management.

Marketing Mix 100

Marketing Mix Planning Lead Nurturing Demand Generation 100

The Point

NOVEMBER 24, 2009

A client asks: “Now that we have our marketing automation system in place, is it really necessary to use registration forms in our lead nurturing (follow-up) campaigns? After all, we already know who these people are, correct?

Landing Pages 100

Landing Pages Lead Scoring Lead Ranking Lead Nurturing 100

The Point

JULY 19, 2010

The article contains some valuable insights on where Webinars fit in today’s B2B demand generation mix, and is definitely worth a read. Tags: B2B Marketing Database Marketing Demand Generation Webinar Invitations Webinars direct marketing email marketing webinar strategy.

Webinar Metrics 100

Webinar Metrics Demand Generation Agencies BtoB Demand Generation 100

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. Synchronizing prospect and opportunity databases is key.

Enterprise Management 40

Enterprise Management Work Management Marketing Management DemandBase 40

Online Marketing Institute

JULY 31, 2009

Companies bought into becoming more customer centric will naturally migrate to processes that nurture markets and target audiences vs the old one and done model - mostly because they have an org structure (and "right" marketing folks) focused on how best to find and penetrate their best target markets.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40