Customer Experience Matrix

FEBRUARY 4, 2010

This seems to contradict my position: if email is run by personalization-oriented database marketers, while Web advertising and (perhaps) site content are run by behavioral-targeting-oriented digital marketers, then email personalization should be more common. database) marketers and Web (i.e.,

Online Marketing 120

Online Marketing Customer Surveys Advertising Channels Lead Scoring 120

Customer Experience Matrix

SEPTEMBER 17, 2009

The key point here is that Acxiom is using social media to execute traditional database marketing. This is quite different from most social media marketing products, which boil down to monitoring for posts on specified topics, responding to individuals, or to publishing messages to groups through the network itself.

Social Media 120

Social Media Segmentation Marketing Management Media 120

Customer Experience Matrix

SEPTEMBER 29, 2009

. - another survey by another marketing automation vendor, Alterian , found the most-commonly cited top obstacle in online marketing (25% of respondents) was “integration of online with database marketing and offline channels”.

Enterprise Management 120

Enterprise Management Customer Surveys Marketing Management Marketing Automation Services 120

Customer Experience Matrix

DECEMBER 12, 2006

These were: - brand metrics vs. database marketing metrics. This is an interesting point: brand marketers traditionally look at things like awareness levels, while database marketers look at things like retention rates.

Ad Building 120

Ad Building Business Database Marketing Analysis 120

Customer Experience Matrix

DECEMBER 15, 2006

Contrary to my initial impression that “customer centricity” was the major topic at the National Center for Database Marketing conference this week, a close look at the program shows just four of the 45 sessions had this as their focus. Reality can be so annoying. So the topic will continue to be popular.

Marketing Management 120

Marketing Management Planning Paid Search Agency Multi-Channel 120

Customer Experience Matrix

DECEMBER 13, 2006

I’ve been at the National Center for Database Marketing conference these past few days. The people asking the question were experienced database marketers, so it’s not that they don’t know any better. As usual, I’ve spent most of my time in the exhibit hall gossiping with friends…I mean, doing research.

Database Marketing 120

Database Marketing Conference Consulting Contact Marketing 120

Customer Experience Matrix

OCTOBER 20, 2008

One of the first people I told about the new Guide to Demand Generation Systems -- an experienced database marketing consultant, no less -- was receptive to the Guide but asked whether there was any real difference between "demand generation" and "marketing automation" in general.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Automation 120

Customer Experience Matrix

JUNE 22, 2011

Nor does Adobe manage the underlying customer database, marketing campaigns, or deep analytics. Otherwise, Adobe expects even digital content such as emails to be delivered by third party products. Offline interactions, such as telephone and retail, are definitely out of the picture.

Enterprise Management 120

Enterprise Management Digital Asset Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

MAY 15, 2011

Membership of the Direct Marketing Association and those who attended the NCDM (National Center for Database Marketing) is a good place to start. So where do you find this expertise? Look to the industries named above. Experience in genome sequencing and pairing should grab your attention.

Data Hygiene 120

Data Hygiene Stats Conference Work Management 120

Customer Experience Matrix

JANUARY 31, 2010

Marketing Studio was launched in September 2009 and at this writing has 22 clients, including a mix of business and consumer marketers. Tags: aprimo business marketing marketing automation database marketing lead management demand generation.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

APRIL 16, 2007

a database marketing focus, using customer profiling to target ads. According to Mike, three things make them unique: - multimodal transmission, which includes ads via SMS (text messages), MMS (multi-media messages), and insertion into other applications such as games, downloads, and video. -

Paid Search Agency 120

Paid Search Agency Ideal Customer Profiles SMS Advertising Agencies 120

Customer Experience Matrix

DECEMBER 12, 2007

I’m at the National Center for Database Marketing Conference this week. My personal theory is that the industry has matured in the sense that there are many more people now who have been doing serious database marketing for ten or fifteen years. NCDM is always a good place to get a feel for what’s on people’s minds.

Analytics 120

Analytics Budget Programs Vendors Paid Search Agency 120

Customer Experience Matrix

APRIL 18, 2007

A marketer who understands the need for customer-based management told me yesterday that the biggest obstacle to adoption is the intense product orientation of her business. That sounded familiar: I heard exactly the same thing last December at the National Center for Database Marketing in December (see my December 13 post ).

Ideal Customer Profiles 120

Ideal Customer Profiles Database Marketing Tagging Profiling 120

Customer Experience Matrix

MARCH 29, 2007

But what impresses me about enpocket is the maturity of their vision: rule-based and event-triggered campaigns linked to a customer database and automated targeting engine. It took conventional database marketers years to reach this stage. Even Web marketers are just starting to get there.

Mobile Advertising 120

Mobile Advertising Advertisements Advertising Work Management 120

Customer Experience Matrix

JULY 22, 2010

Still, I ultimately expect that most mid- and large-size firms will purchase marketing automation as part of a larger software suite, and thus that independent marketing automation vendors will find it increasingly tough to survive. These used proprietary, non-SQL database engines.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

APRIL 10, 2014

the brain”), database (“marketing system of record”) and analytics. They put an application layer on top of that, including marketing automation, interactions (real time personalization, search engine optimization, social marketing), and operations (marketing management).

Marketo 120

Marketo Marketing Automation Services Conference Work Management 120

Customer Experience Matrix

DECEMBER 18, 2006

Speaking of relationships among concepts, I did want to clarify one point from last week’s posts on the attitude of marketers towards customer centricity. The technical and intellectual challenges are quite interesting, although tracking brands is less inherently exciting than, say, tracking terrorists (which uses many of the same techniques.)

Buzz 120

Buzz Marketing Management Planning Eye-Tracking 120

Customer Experience Matrix

JANUARY 26, 2007

Tooker makes this case in his usual colorful fashion in his book The Business of Database Marketing. Plus the process takes too long, and most buyers don’t understand their real requirements, anyway. (My My friend Richard N. Another recent criticism is in Avinsh Kaushik’s excellent Occam’s Razor blog here.)

RFP 120

RFP Vendors Marketing Proposals Sales Qualified Leads 120

Customer Experience Matrix

DECEMBER 22, 2006

When I really think about it, what I find intriguing about smartphones is their potential to break down the barriers that have traditionally separated marketers from their prey…er, I mean, their customers. In conventional consumer marketing, companies knew basically nothing about individual customers.

Work Management 120

Work Management Privacy SMS Marketing Management 120

Customer Experience Matrix

SEPTEMBER 8, 2017

I’m currently drafting a paper on use of Customer Data Platforms by B2B SaaS marketers. The topic is more intriguing than it sounds because it raises the dual questions of why CDPs haven’t previously been used much by B2B SaaS companies and what's changed. To build some suspense, let’s first review who else has been buying CDPs.

Marketing Automation Services 168

Marketing Automation Services Buy Work Management B2B Marketing 168

Customer Experience Matrix

SEPTEMBER 30, 2016

That puts it more in the realm of Master Data Management, except that MDM is highly technical while Reltio is designed to be used by marketers and other business people. I’ve spent a lot of time recently talking to Customer Data Platform vendors, or companies that looked like they might be.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 120

Customer Experience Matrix

FEBRUARY 2, 2016

Most of the work in any marketing analytics project is integrating data from multiple systems. Claritix carries this insight to one logical conclusion by offering a system that does data assembly, basic reporting, and little else. No fancy attribution methodologies or custom journey maps here (although they’re on the way).

Analysis 120

Analysis Marketing Analytics Tools Marketing Automation Services Salesforce.com 120

Customer Experience Matrix

JANUARY 18, 2015

Whichever solution marketers ultimately find most appealing, they will benefit from gaining control of their data and moving on to new opportunities that database makes possible.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Attribution Lead Ranking 120

Customer Experience Matrix

JULY 28, 2009

Tags: software as a service demand generation marketing automation campaign management hosted systems database marketing systems.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

FEBRUARY 23, 2011

To give you an idea of the scope of MarketingPilot, here is a set of headings from its Web site: Alerts - Analytics/Performance Measurement - Approvals - Budgets - Calendars - Campaign Management - Collateral Management - Contract Management - CRM - Digital Asset/Document Management - Direct Marketing - Direct Response - Editions - Email Marketing (..)

Resource Management 120

Resource Management Digital Asset Management Enterprise Management Marketing Management 120

Customer Experience Matrix

FEBRUARY 25, 2010

It's more a supplement than a replacement for conventional campaign management but should save a lot of work for marketers and their agencies. One of the fundamental challenges in database marketing is that a seriously sophisticated campaign may send different messages to hundreds or even thousands of customer segments.

Multi-Channel 120

Multi-Channel Demand Generation Agencies Advertising Channels Marketing Automation Services 120

Customer Experience Matrix

SEPTEMBER 19, 2006

But direct and database marketers have always been so proud of being “measurable” that it would have been hard to admit their primary measurement technique was more than a little dicey.

Multivariate analysis 120

Multivariate analysis Ad Frequency Correlation Database Marketing 120