Biznology

FEBRUARY 28, 2014

B2B Marketing Market Research Offline Marketing Slider B-to-B marketing B2B marketing B2B sales customer acquisition Data data hygiene data sources database marketing email marketing prospecting' Any other ideas out there?

B to B 80

B to B Data Hygiene Marketing Management B2B Sales 80

Biznology

JANUARY 30, 2015

The post 6 thorny data problems that Vex B2B marketers, and how to solve them appeared first on Biznology. B2B Marketing Social Media Marketing attribution B-to-B marketing B2B marketing CRM customer data data hygiene data matching database marketing de-duplication marketing database unstructured data'

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

Biznology

NOVEMBER 27, 2013

B2B Marketing Market Research Offline Marketing Slider B-to-B B2B Data data modeling database marketing lead generation marketing lists propspecting' Bernice and I are always open to ideas for future studies. We welcome your feedback and suggestions.

Lead Ranking 80

Lead Ranking Marketing Management B to B Lead Scoring 80

Biznology

MARCH 6, 2015

The post Troubleshooting your B2B marketing data problems appeared first on Biznology. B2B Marketing B2B marketing Big Data data hygiene database marketing' Sign up for our emails here. Save this article as a PDF.

De-duplication 80

De-duplication B2B Marketing Work Management Marketing Management 80

Biznology

SEPTEMBER 7, 2010

The authors point out that the Grateful Dead sold concert tickets the same way, using database marketing to sell tickets for shows directly to fans, who got access to the good seats before Ticketmaster or other ticket agencies saw any of the tickets. They go direct. Lest you think the whole book is about the Grateful Dead, fear not.

Paid Search Agency 80

Paid Search Agency Advertising Agencies Merchandising Wikipedia 80

Biznology

MAY 30, 2012

It’s tough to do sustainable marketing on faith. Myself, I grew up as a marketer in the world of measurable direct and database marketing. I like marketing campaigns that provide predictable results. But we only have conjecture on the other. So it boils down to which side you believe.

B to B 80

B to B RFP Sales Qualified Leads Lead Ranking 80

Biznology

NOVEMBER 8, 2012

In 2012, IBM made a concerted effort to use a unified keyword database. Market research used the words to tap into existing conversations and develop talking points for messaging. Brand marketers built a messaging guide that all participants used. Owned: ibm.com sites, including ibm.com/analytics and ibm.com/cloud-computing.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Biznology

JUNE 29, 2017

Your database marketing partner can add data points to your customer record that will suggest effective reactivation strategies. If your customer records are incomplete, ask your database marketing partner to append additional elements to allow communications through these other channels. Use proven offers.

Tips 196

Tips Budget Programs Data Hygiene Intent Signal 196

Biznology

JANUARY 5, 2022

We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people.

Ideal Customer Profiles 104

Ideal Customer Profiles Consulting Profiling BtoB 104

Biznology

AUGUST 6, 2015

For us B2B marketers, the world is changing about as fast as we can stand. It’s a platform for communications, for selling, for just about every element of the marketing arsenal, and it’s is forcing marketers to think more carefully about customer and prospect data. Where does this all come from?

B2B Marketing 80

B2B Marketing B2B Marketing Management Paid Search Agency 80

Biznology

JULY 2, 2015

Data is all the rage in marketing today. Data has been called the “new oil” that fuels marketing today. But B2B marketers still struggle to get their full share of value from data. One reason is that they are missing some important ways to apply the data to marketing problems. Everyone is talking about it. “A

B2B 80

B2B Ideal Customer Profiles Differentiation Profiling 80

Biznology

DECEMBER 26, 2012

I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013. My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix. Photo credit: Wikipedia.

B2B Marketing 80

B2B Marketing Data Hygiene Planning Paid Search Agency 80

Biznology

DECEMBER 7, 2015

This has lead to 5 significant trends in B2B database marketing. Compared to the days when we had only compiled data from firms such as D&B and response lists from trade magazines, we now have many more sources and options.

Trends 80

Trends B2B SIC Telemarketing 80

Biznology

AUGUST 3, 2020

B2B marketers have long struggled to demonstrate results along the complex path from a campaign investment, to a sales lead, to a closed revenue deal. To add to the complexity, B2B marketing involves multiple targets in a single account, with multiple touches through myriad channels—online and offline—over months and years.

Multi-Channel 197

Multi-Channel Multi-Touch Attribution Advertising Channels Sales Qualified Leads 197

Biznology

JUNE 27, 2016

The San Antonio based data company Stirista now can turn your social media followers—a portion of them, at least—into an instant marketing database, ready for communications through any channel you like. Most brands and companies today have some sort of social media presence. But here’s a new development.

Social Media 137

Social Media Media PR Demographics 137