article thumbnail

B2B Data Hygiene: It Pays to Scrub Your Lists

MLT Creative

Correcting data fields and standardizing formats and data elements – data hygiene – are some of the least interesting and most tedious tasks in B2B marketing. Holding on to dirty data can clog up your marketing efforts and your opportunities. It takes an ongoing commitment of time and resources.

article thumbnail

DemandBase Creeps Up the Value Chain

Customer Experience Matrix

It can also import a client’s list of target accounts from Salesforce.com and issuing alerts when those companies visit. In fact, DemandBase told me that they can use only about 20% of the data they get from their partners because quality problems with the rest.