Biznology

MAY 28, 2014

No wonder your sales force is always complaining that your data is no good (although they probably use more colorful words). Here are 5 steps you can take to maintain data accuracy, a process known as “data hygiene.”. Key enter the data correctly in the first place. Even company names fluctuate: 12.4%

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Biznology

AUGUST 26, 2016

The majority of your sales will come from repeat customers, as studies show the top 10% of your loyal customers spend three times what the bottom 90% does, and perhaps more importantly, the top 1% spends five times more than the bottom 90%. Demographics data includes: Age. Transactional Data. Occupation/Job Title.

Data Hygiene 80

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Biznology

FEBRUARY 28, 2014

Do they claim some kind of guaranteed level of the accuracy for their data? Is the sales rep using a gmail or other email address unrelated to the company name? Is there a testimonial on their website with a real name attached? Do they require 100% pre-payment? For questions 7, 8, and 9, a “no” is the right answer.

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B to B Data Hygiene Marketing Management B2B Sales 80

Biznology

JANUARY 30, 2015

To shed some light on B2B data problems, Bernice Grossman and I compiled a working list of problems and solutions. Data entered by our sales people ends up as mush in our database. Here’s the best practice: Create a centralized data input group. Here are some of the thorniest.

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

Biznology

MARCH 6, 2015

Keep everything data stamped. We want our sales people to be selling, and keep administrative tasks to a minimum. How can we motivate them to capture important data about the customers and prospects they are interacting with? The post Troubleshooting your B2B marketing data problems appeared first on Biznology.

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De-duplication B2B Marketing Work Management Marketing Management 80

Biznology

DECEMBER 21, 2011

Just as no one buys a car anymore without first checking prices and features online, business buyers now research and educate themselves online, months—even years—before ever seeing a sales person. So a sales person was in a nifty position to educate—and influence—the buyer from the earliest stages of the process.

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