prospect 
MLT Creative
OCTOBER 25, 2011
Bad data is an enormous liability that can lead to: Undeliverable communications. Annoyed prospects or customers. Correcting data fields and standardizing formats and data elements – data hygiene – are some of the least interesting and most tedious tasks in B2B marketing. False intelligence.
Customer Experience Matrix
APRIL 1, 2009
That’s somewhat entertaining and can be useful to salespeople who might notice and reach out to current clients or prospects. It can also import a client’s list of target accounts from Salesforce.com and issuing alerts when those companies visit. But Rodney Dangerfield on a bad day got more respect than data hygiene experts.
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