The Point

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This Year, Tackle These 3 Demand Generation Priorities First

The Point

Today’s buyers demand relevancy – or even personalized content. ROI measurement and accurate campaign attribution are not simple tasks, mainly because they require 1) data hygiene and 2) sales compliance. The first step in creating effective content is to take stock of what content you have.

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How Good Content can Help Improve Database Health

The Point

One of the surest ways to maintain good database hygiene is to provide contacts an incentive to update their own personal information. In addition, when contacts change companies, it becomes more of a challenge to “connect” (and thus replace) the old contact with that same individual at his/her new place of employment.