Zoominfo

SEPTEMBER 18, 2018

It’s one of the most talked-about trends in the marketing world today. Marketers—us included—continue to preach the importance of understanding your customers and delivering targeted, personalized campaigns based on what you know about them. What is personalized marketing? Personalization. Keep reading!

Personalization 206

Personalization Marketing Automation Services Paid Search Agency Zoominfo 206

Zoominfo

AUGUST 2, 2020

Today we’re looking at three major B2B data sources and discussing the pros and cons of working with each. What is B2B Data? B2B data is enterprise-focused information used to improve sales and marketing campaigns. This data is split into three types: intent, fit, and opportunity.

Enterprise Management 245

Enterprise Management Ad brokers Work Management Marketing Management 245

Zoominfo

JANUARY 28, 2019

Discussions will dive into topics related to sales, marketing, recruiting, business growth, and of course, data. B2B Sales and Marketing Alignment. Sales and marketing alignment is critical to the success of the modern B2B business. Yet, it can be difficult to bridge the divide between sales and marketing departments.

Zoominfo 157

Zoominfo Twitter Account Based Marketing Cold Calling 157

Zoominfo

JULY 9, 2020

Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? What is data hygiene and why is it important?

Data Hygiene 244

Data Hygiene Opinions Zoominfo Practices 244

Biznology

MAY 22, 2017

Privacy is probably one of the least appealing topics in marketing. Most B2B marketers have customers worldwide. The General Data Protection Regulation is something we cannot ignore. The General Data Protection Regulation is something we cannot ignore. But this one’s a doozy. Linnette J.

Privacy 139

Privacy Data Hygiene Marketing Management Paid Search Agency 139

The Point

NOVEMBER 29, 2017

Sometimes great people, a great product, or pure market demand can cover up all sorts of marketing sins, but more often the clients who succeed consistently at demand generation are those who have their act together. Or Social Media Analytics. It seems almost quaint to suggest that B2B marketers should track success.

Demand Generation Agencies 182

Demand Generation Agencies Demand Generation Demand Generation 182

Martech

JULY 19, 2023

Content Assistance has been available for social media since May. Generating outlines, introductions, and conclusions for blogs, websites, landing pages, knowledge base articles, and marketing email. Watch videos about Content Assistant features in Marketing Hub , Sales Hub , and Service Hub.

Data Hygiene 89

Data Hygiene Privacy Landing Pages CAN-SPAM 89

Zoominfo

JULY 29, 2019

Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? None of it would be possible without data. Click to tweet.

Data Hygiene 216

Data Hygiene Zoominfo Practices Marketing AI 216

SalesIntel

APRIL 28, 2022

As a marketing leader, you have probably heard the age-old saying “You have to spend money to make money” more than once. This adage holds true when it comes to marketing. Whether it’s money or time, marketing campaigns usually involve a lot of investment. Help You Make Data-Driven Market Expansion Plans.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Ideal Customer Profiles Paid Content 52

Zoominfo

FEBRUARY 28, 2018

Improved data maintenance: Working off of bad, incomplete data is a quick way to kill your sales efficiency. In fact, inaccurate data wastes 27.3% The latest data hygiene tools keep your database clean, accurate, and up-to-date—on a scheduled basis or with the click of a button. of sales reps’ time.

Work Management 225

Work Management B2B Marketing Management B2B Sales 225

DealSignal

FEBRUARY 18, 2024

Understanding this distinction is pivotal for refining your sales and marketing strategies to focus on the most promising opportunities. Honing in on your target audience and total addressable market (TAM) is a tough skill to master—but the right tools at your side can make it easier. But, that’s often easier said than done.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Generation Account Based Marketing 52

Biznology

JANUARY 30, 2015

Business-to-business marketers are plagued by data problems. Business data is complex and fast-changing. As a marketer, your concern is delivery. The attribution problem has heated up recently, fueled by the rise of digital marketing. How should I handle unstructured data, like social media content.

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

DotDigital

OCTOBER 7, 2021

Whether it’s sending an email out to your database, posting on social media, or publishing a blog… the fear that you’ve not noticed a mistake is real – and surprisingly common. The ASA then got involved and it was an all-around sobering moment for those of us in email marketing. Keep it clean: Data hygiene is important too.

Marketing AI 52

Marketing AI Data Hygiene CAN-SPAM Curation 52

Zoominfo

JULY 5, 2018

We cover topics related to sales, marketing, recruiting, and business—just as we do on our own B2B blog. July’s round-up covers topics such as storytelling as a recruiting tactic, employee advocacy, marketing metrics, SEO, and so much more. 3 Ways to Operate a More Data-Driven Marketing Program. Let’s get into it!

Data Hygiene 113

Data Hygiene B2B Zoominfo Storytelling 113

Martech

JULY 21, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and what do you see as the “center” of your workflow? Do marketers think their work gets done primarily in a Salesforce CRM or on Zoom? Read more here.

Work Management 101

Work Management Enterprise Management Marketing Automation Services Data Hygiene 101

Adobe Experience Cloud Blog

MAY 15, 2019

Knowing how to effectively manage and segment your audience and direct the right resources to the right people at the right time is the principle by which all marketing campaigns live and die. As marketers, we’re competing in an environment where prospects are exposed to more content through more channels than ever before.

Demand Generation 134

Demand Generation Segmentation Demand Generation 134

DealSignal

JULY 27, 2023

Honing in on your target audience and total addressable market (TAM) is a tough skill to master—but the right tools at your side can make it easier. Lean on automation for tasks like lead scoring, lead list building, lead enrichment, web scraping, and CRM data hygiene. But, that’s often easier said than done.

Top of Funnel 52

Top of Funnel Generation Account Based Marketing Sales Qualified Leads 52

Biznology

DECEMBER 26, 2012

I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013. My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix. B2B marketers were early to the content marketing game.

B2B Marketing 80

B2B Marketing Data Hygiene Planning Paid Search Agency 80

Zoominfo

DECEMBER 5, 2017

Whether you conduct your sales outreach by phone, social media, or email—it’s undeniably an essential aspect of B2B sales. Emailing (21%) Data Entry (17%) Prospecting & researching leads (17%) Internal meetings (12%) Scheduling calls (12%) 3. social media touches ( source). Sales development reps average 94.4

Statistics 100

Statistics Cold Calling Peer-to-peer SMS 100

Zoominfo

APRIL 15, 2018

Analyze the data you have: Dig into your customer database, your CRM, and any other marketing automation or sales enablement tools. Gather and analyze this data so you can prove how effective data-driven sales can be. For example: Let’s say you export data on your best customers. The list doesn’t end there.

Marketing & Strategy 170

Marketing & Strategy Marketing Automation Services Lead Ranking Lead Scoring 170

Martech

JULY 6, 2022

To be honest, many of us owe our careers and jobs to marketing technology and the results it drives for marketers. . We also owe a debt of gratitude to many martech vendors, who not only build the platforms on which we work, but who also produce a plethora of marketing education including classes, workshops, and certifications.

Marketing Automation Services 93

Marketing Automation Services Enterprise Management Work Management Marketing Management 93

DealSignal

APRIL 11, 2022

Honing in on your target audience and total addressable market (TAM) is a tough skill to master—but the right tools at your side can make it easier. Lean on automation for tasks like lead scoring, lead list building, lead enrichment, web scraping, and CRM data hygiene. Poor quality data. Unaligned marketing content.

Top of Funnel 52

Top of Funnel Tools Data Hygiene Generation 52

DemandMatrix

JULY 1, 2020

Yet, a dirty data can create havoc for marketing and sales forces, costing 12% of overall revenue. A research in the US market states that 33% organizations make decisions depending on their CRM data. How hygienic is your data? Data quality usually detected when reported by employees, prospects or customers.

Data Hygiene 59

Data Hygiene Marketing Automation Services Lead Ranking Marketing Qualified Leads 59

BenchmarkONE

OCTOBER 6, 2020

Actively communicate with your target customers on their preferred communication/social channels (email, social media, text message, search, etc.). Refine Your Inbound Marketing Tactic. Refine Your Inbound Marketing Tactic. SEO is integral to the success of any inbound marketing plan.

Small Business Marketing 52

Small Business Marketing Enterprise Management Merchandising Allocation 52

Zoominfo

FEBRUARY 5, 2019

How often do you spend weeks or even months putting blood, sweat, and tears into a new marketing campaign, only to have it fall flat? It’s a marketer’s worst nightmare. Think about it, your buyer personas are the building blocks of your marketing campaigns. The likely culprit? Bad buyer personas. Keep reading! Continue reading.

Buyer Personas 150

Buyer Personas Zoominfo B2B Work Management 150

Zoominfo

MARCH 4, 2018

But with the latest technologies and data analysis, forecasting is much closer to being an exact science. Improved data maintenance : Working off of bad, incomplete data is a quick way to kill your sales efficiency. Enter: social selling. Get a feel for what they know about your company and take it from there.

Process 130

Process Enterprise Management Work Management Marketing Management 130

Scoop.it

DECEMBER 28, 2021

Lead management results will depend heavily on the strategies and tools you choose, so consider trying different methods to find potential customers on social media, such as using LinkedIn automated messages or prospecting on Facebook, to stimulate and capture people’s interest in your product or service. Maintain Your Database.

Sales Management 52

Sales Management Lead Management Lead Ranking Lead Scoring 52

Zoominfo

JANUARY 23, 2019

Just as you need to understand your product and the role it plays in the market, you also need to understand your buyers and the factors that drive them to make purchases. There are multiple ways to conduct prospect and customer research– manual data analysis, market intelligence tools, customer surveys , etc. The market?

Ad Building 100

Ad Building Peer-to-peer Ideal Customer Profiles Work Management 100

SalesIntel

OCTOBER 5, 2023

In B2B sales and marketing, one strategy has remained a steadfast driver of success: email marketing. As we’ll explore, email marketing is the beating heart of many B2B campaigns. This blog will explore the symbiotic relationship between email marketing and email list segmentation.

Segmentation 52

Segmentation CAN-SPAM Deliverability Privacy 52

LiveRamp

FEBRUARY 22, 2019

Not only are we constantly adding new platform, data provider, and publishers to our people-based marketing network, but we’re always deepening and evolving existing relationships to bring you new people-based solutions. dataxu leverages data science to create insights that help connect marketers with the right audiences.

Advertising Agencies 45

Advertising Agencies Data Hygiene Ad Exchange Marketing Management 45

DealSignal

APRIL 3, 2023

It’s easy to shrug off this scenario as “the way it’s always been,” but misalignment between sales and marketing teams can create detrimental results and cost B2B companies 10% or more of their revenue per year. So how do you shift from working in disconnected silos to working as a collaborative, revenue-generating sales and marketing team?

Practices 52

Practices Marketing Budget Ideal Customer Profiles Planning 52

Conversica

SEPTEMBER 12, 2018

Curious how HR, sales, and marketing are currently using AI to exceed their goals and leave competition in the dust? Whether they know it or not, marketers have been using solutions augmented by artificial intelligence for a few years—particularly if they’ve run a PPC campaign. The tech opens up new markets.

Marketing AI 49

Marketing AI Verticals Marketing Automation Services Work Management 49

DealSignal

SEPTEMBER 27, 2021

It’s easy to shrug off this scenario as “the way it’s always been,” but misalignment between sales and marketing teams can create detrimental results and cost B2B companies 10% or more of their revenue per year. So how do you shift from working in disconnected silos to working as a collaborative, revenue-generating sales and marketing team?

Ideal Customer Profiles 52

Ideal Customer Profiles Practices Marketing Budget Planning 52

Leadspace

AUGUST 8, 2017

B2B marketers love shiny things, which is why we’re such suckers for buzzwords. Like data hygiene. In great part, that’s due to how frustratingly tedious data management and in particular data hygiene is. And of course, the amount of critical data errors multiplies exponentially along with it.

Data Hygiene 66

Data Hygiene Marketing AI Lead Ranking Account Based Marketing 66

Customer Experience Matrix

APRIL 1, 2009

But now it matches that company against the main DemandBase database to actually apply details such as location, company size, industry, and further finds contact names that marketing or salespeople can reach out to. But Rodney Dangerfield on a bad day got more respect than data hygiene experts. I'd say that's significant.

DemandBase 120

DemandBase Lead Ranking Lead Scoring Jigsaw 120

Biznology

DECEMBER 21, 2011

The so-called Buying Circle in large enterprise B-to-B—the influencers, specifiers, users, decision-makers—comprises as many as 21 people, according to Marketing Sherpa. So marketers have to think differently today. Here’s where marketing automation becomes an important resource for B-to-B marketers.

B to B 80

B to B Marketing Automation Services Wikipedia Ad Exchange 80

Salesforce Marketing Cloud

FEBRUARY 13, 2024

It’s an easy way to think about opt-in email marketing. When you ask for permission to send a customer your marketing messaging, you’ll usually find a more receptive audience. The basics of opt-in email marketing are pretty simple, but as with all inbound email marketing , there are good (and better) ways to go about it.

Opt-in 111

Opt-in Marketing AI Email Marketing Opt-out 111