Customer Relationship Management: 5 steps for finding the right vendor for your data hygiene
markempa
OCTOBER 21, 2013
But no matter how beautifully you decorate the house, if the plumbing doesn’t work, you can’t live there. It would be great if cleaning and appending data was something you only needed to do once. Conceivably, if you avoid cleaning data for a year, 60% of your database could be obsolete by the end of those twelve months.
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